Have you ever wondered why many singers and performing artists produce smash hit albums, then you don’t hear from them for months after…maybe even years?
You know the ones.
Their tunes top record charts, they do the TV shows and the tours, then they go into hibernation underground. It almost seems that they’ve fallen off the face of the earth.
Some examples that come to mind would be Sade, Mariah Carey, Barbara Streisand, and Janet Jackson.
Are you with me here…?
So what does this have to do with blogging?
Here’s the deal.
The “creative process,” whether it’s that of a songwriter, movie maker, or blogger can be a bit draining. No matter how much we love it.
Contrary to opinion, it’s not always as easy as it looks.:-)
It’s impossible to shine 100% of the time.
Because of this, some creative artists would much rather take some “down time” to reassess, regroup, and reflect rather than run the risk of releasing something that’s not “quality material” and disappoint their followers.
Perhaps today’s blogger can take a lesson from this practice.
It seems that in the blogosphere too often there’s either a feast or famine approach.
In other words, some bloggers may give readers too much by providing content every single day. Then, on the other end of the spectrum, you may have those that publish every quarter, or whenever the mood hits them.
Forcing their readers to feel as if they’re playing an online game of “hide and seek.”
Which factor is more important to blogging success, quality or quantity?
Here are a few tips to consider.
1. “Sometimes less is more.” Think about it. I bet there are only a few people even in your personal life that you want to hear from every single day.
2. Sometimes absence really does make the heart grow fonder. Don’t you often look forward to “Sunday football”? Or your favorite blogger’s post on Monday? Or summer break and long-awaited activities?
3. If you’re not sure whether your blog is giving too much or too little, why not post a poll on your site and ask?
4. Think before you publish. Is it really “breaking news”? Are you repeating yourself? Are you giving too much too soon?
As with many things in life, pacing is important. But blog frequency is a personal choice. Just be certain that in your efforts you choose quality over quantity, or you just might risk more than you gain.
What’s your take on this topic?