Performancing Metrics

Quality or Quantity? Which is More Important to Blogging Success?

Have you ever wondered why many singers and performing artists produce smash hit albums, then you don’t hear from them for months after…maybe even years?

You know the ones.
Their tunes top record charts, they do the TV shows and the tours, then they go into hibernation underground. It almost seems that they’ve fallen off the face of the earth.

Some examples that come to mind would be Sade, Mariah Carey, Barbara Streisand, and Janet Jackson.
Are you with me here…?

So what does this have to do with blogging?
Here’s the deal.
The “creative process,” whether it’s that of a songwriter, movie maker, or blogger can be a bit draining. No matter how much we love it.
Contrary to opinion, it’s not always as easy as it looks.:-)

It’s impossible to shine 100% of the time.
Because of this, some creative artists would much rather take some “down time” to reassess, regroup, and reflect rather than run the risk of releasing something that’s not “quality material” and disappoint their followers.

Perhaps today’s blogger can take a lesson from this practice.
It seems that in the blogosphere too often there’s either a feast or famine approach.
In other words, some bloggers may give readers too much by providing content every single day. Then, on the other end of the spectrum, you may have those that publish every quarter, or whenever the mood hits them.
Forcing their readers to feel as if they’re playing an online game of “hide and seek.”

Which factor is more important to blogging success, quality or quantity?

Here are a few tips to consider.

1. “Sometimes less is more.” Think about it. I bet there are only a few people even in your personal life that you want to hear from every single day.
2. Sometimes absence really does make the heart grow fonder. Don’t you often look forward to “Sunday football”? Or your favorite blogger’s post on Monday? Or summer break and long-awaited activities?
3. If you’re not sure whether your blog is giving too much or too little, why not post a poll on your site and ask?
4. Think before you publish. Is it really “breaking news”? Are you repeating yourself? Are you giving too much too soon?

As with many things in life, pacing is important. But blog frequency is a personal choice. Just be certain that in your efforts you choose quality over quantity, or you just might risk more than you gain.

What’s your take on this topic?

Categories: Blogging Tips, Blogging: How To
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Comments

  1. Tia ) says: 5/20/2010

    Jennifer,

    Great post as always. Very timely for me personally, as I posted only once this week and don’t plan to post again until next week. I’m also busy (spring/summer is a very busy time for entrepreneurs, it seems) and since blogging is not my full-time career, it unfortunately takes a backseat in terms of priorities.

    I think reassessment is a worthwhile exercise for any blogger. I understand that many bloggers post something every day, but it’s difficult for me to do that. I don’t want to produce just for the heck of it. I’d rather wait until I have something that is important, interesting, or timely enough to publish.

    That said, I think its important for bloggers to remain connected, even when they are not blogging. During downtimes, sending email messages, using Twitter or connecting with Facebook can keep us alive and up-to-speed with what’s happening around us.

    I love the poll idea! And I especially like what you said about repeating yourself. This happens very often in the blogosphere.

    Reply

    • Jennifer Brown Banks ) says: 5/20/2010

      Tia,

      Thanks for your input here. In the beginning, I struggled with balance, as many bloggers do. But sometimes it’s truly better to wait until you have something of value to contribute.
      I am an avid reader, so I really love to read a lot. But unfortunately, I recently found myself having to “unsubscribe” to blogs and newsletters when I’ve gotten updates that were much too excessive. Polls, in my opinion are good for getting readers’ input on matters concerning your blog, so I have used them in the past with success. Your idea to stay in touch between posting is a cool one. Good point.:-)

      Reply

  2. Franky Branckaute ) says: 5/20/2010

    Great post. Personally I do not think that blogs written by one person need daily updates. Most blogs have more feed subscribers than daily visitors after a while and in a feed reader no one will notice that you do not post daily. If they miss your regular content, trust me they will let you know (probably via Twitter, otherwise via email).

    I think it’s really healthy to occasionally step back from your blog and take a breather. It helps refocus the attention. What do I mean? When posting about a certain topics it’s very easy to become too focused, chunnel-vision alike. One tends not to see what’s happening around one anymore and the risk to run out of inspiration, in worst case burn out, is always there. On my own site I barely ever post but therefore I feel that I must perform better with every update.

    Make your subscribers wait and return to deliver more than ever before.

    Reply

    • Jennifer Brown Banks ) says: 5/20/2010

      Franky,

      I agree. Rarely would personal blogs require daily posting. In fact, at one point I was posting so much on my own blog I think I was boring myself. :-)
      Now I spend more time reading other blogs, regrouping and reassessing.
      Like most things, blogging takes time and trial and error to arrive at true success.

      Reply

  3. Evelyn ) says: 5/21/2010

    Enjoyed your post!

    I’ve been trying to decide how often I will post.

    Lately I’ve been posting when I have something of value to share, but I try to stick with 3 times a week. Sometimes things come up and I can’t post 3 times a week. When I post less, I tend to get more people visiting and commenting.

    Quality trumps quantity any day! :)

    Take care!

    Reply

  4. Jennifer Brown Banks ) says: 5/21/2010

    Evelyn,

    Glad to have you weigh in here. You bet, quality trumps quantity every time! I think consistency is important too. Even if you post just one day a week, choosing the same day each week gives readers a sense of consistency they can rely upon. Thanks for your thoughts!

    Reply

  5. Marcie Hill ) says: 5/21/2010

    I try to post once a week on my million and one blogs just so I won’t get thrown off track. My Shorty resource blog has daily posts only because they are resources. I will probably give an opinion every other week, if that. So, to in response to your question quality over quality is always better with anything. You know how one hit wonders are always remembered by the one good song they made? Well, I would want to be remembered by the one good post that made you think than a bunch of sub par ones that ran you away.

    Reply

    • Jennifer Brown Banks ) says: 5/21/2010

      Great points, Marcie. Thanks for sharing them here today.

      Reply

  6. Alamin ) says: 5/24/2010

    Thanks really you are talking about very hard topic. Which is really difficult to answer. There are lots of Blogger out there who is getting success with post on every single day and there are lots of successful Blogger who writers a post per week. Actually it’s totally depends on blog types. If you have a news blog then you may post 3 or 4 per day. If you have a seasonal blog then your posting time will vary.

    Reply

    • Jennifer Brown Banks ) says: 5/30/2010

      Alamin,

      You bring up some good points. Thanks for raising them here. I agree that posting sometimes depends on the nature of the blog.

      Reply

  7. TechGyo ) says: 5/25/2010

    My ipinion is that Quality is more important than quantity but however there should be a good number of posts to read one after the other

    Reply

    • Jennifer Brown Banks ) says: 5/25/2010

      Good points, Tech Gyo. Thanks for weighing in today!

      Reply

  8. Alice Kinston says: 6/11/2012

    Good write-up, I?¦m normal visitor of one?¦s blog, maintain up the excellent operate, and It’s going to be a regular visitor for a long time.

    Reply