Performancing Metrics

How To Use The Best Keywords To Dominate Your Niche

In addition to traffic generated from
marketing through social media sites and community building activities such as guest blogging, blog commenting and blog contests, etc., we should always remember that search engines are not abolished and still provide a rich source of traffic as long as your blog is properly optimized and continuously produces content that is useful and keyword rich.

Search Engine Optimization was once a topic only the experts would talk about and hiring an SEO professional was the only option for most businesses aspiring to venture online. This is no longer the case and below I will show you some simple SEO techniques as well as the importance of using the right keywords when marketing your blog.

Your Targeted Keywords Should Represent Your Blog’s Services & Goals

If you are proactively blogging rather than passively, you should already have an idea of what you would like to achieve through your blog and hopefully you are taking steps in that direction by providing content in relation to that. The keywords you market should reflect that as well.

For example, if your blog teaches your readers how to be a successful blogger, you could aim for the keyword “how to blog.” If your blog provides all there is to know about blackberry smartphones then aim for a similar keyword or phrase. Another great example of this, is our sister site

BloggerJobs.Biz which provides lots of freelance blogging job opportunities. If you use google to search for the phrase “blogger jobs” BloggerJobs.Biz will show up in the number 1 spot and number 3 if you search for “blogging jobs” and this is what you should be trying to achieve within your niche for your blog.

Keyword Research To Find The Right Mix

There are billions of keywords and phrases that are searched for, however, there are specific combinations that are more popular and more competitive than others. You need to be somewhat aware of what is being searched for so that you can better understand, please and capture those search engine visitors.

Google’s Keyword Research Tool can help you to do extensive research on keywords you may want to dominate and it provides information such as: the number of monthly searches, how competitive the keyword is and search trends.

6 Things To Keep In Mind When Link-Building & Using Keywords

To help your site rank high in search results for your chosen keywords, there are some simple techniques to use.

1) Use your targeted keyword as your link text when opportunities arise for you to spread and share your links. You can try to chose a name for your site that is as close to the targeted keyword as possible.

2) Chose a domain name that has your chosen keywords in it. Its important, however, to keep your domain name short and sweet

3) When sharing your links, if possible, ensure that they have the appropriate link titles in the code. For example, <a href=”http://www.bloggingpro.com” title=“Blogging Success”>

4) Link to related articles within your blog posts while including appropriate title tags in the code. If you’re writing articles for your niche on your blog and the content is related in some specific ways, ensure that you link that text to those posts.

5) Use an SEO plugin like All-In-One SEO Pack to ensure that you are using post titles, keywords and descriptions appropriately. This is especially useful for blogs that use older types of blog themes that don’t have these features built-in.

6) Your articles should be keyword rich. This is very important especially if you’re focusing on a particular niche. However, keep in mind that you’re writing for human beings and not search engines, so do not spam your articles. Rather write naturally by focusing on your niche.

Dominating search engines is still very much important and not just social search. Even with the massively growing popularity of social sites and the sharing of information through them, there are still some sites where up to 90% of their traffic is from traditional search engines. So, be on the ball, target those keywords and dominate those search results.

Discussion

How much of your blog’s traffic is from search engines? What techniques are you currently using to help your blog rank better in search for specific keywords? Share your thoughts in the comments, we would love to hear from you.

Categories: Blogging Resources, Blogging Tools, Blogging: How To
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Comments

  1. Bharath Ram ) says: 5/30/2010

    Thanks for the great tips.

    You mentioned having appropriate link titles while link sharing. Shouldn’t link title be the same as your blog title?

    Reply

    • Robyn from Sam's Web Guide ) says: 5/30/2010

      Hey Bharath,

      Thanks for reading.

      The link title does not have to be the same. However, its very important that the titles are very closely related and relevant to your blog.

      Reply

  2. Justin Germino ) says: 5/30/2010

    Great article, reminding your readers that the META KEYWORDS is not used by Google search engines, to really capitalize on keywords you must embed them in your article and inside your META DESCRIPTION, leverage the keywords more than one time and early on in the article for maximum SEO benefit.

    Reply

    • Robyn from Sam's Web Guide ) says: 5/30/2010

      Thanks for commenting Justin.

      That’s a great addition. Google certainly no longer pays attention to ‘meta keywords’ because of the black hat seo practice of keyword stuffing in these tags. Google is trying to use more relevant and reliable methods for tracking sites’ authority and relevance through the correct use of keywords within posts and link popularity among other trusted sites.

      Reply

    • Linerd ) says: 5/31/2010

      I’ve also read that Google pays more attention to keywords that are in bold. Also, words that are inside header tags carry more weight.

      Reply

      • Robyn from Sam's Web Guide ) says: 5/31/2010

        Hey Linerd,

        I’m aware that google places higher priority on words within the header tags but the bold is pretty new to me. I think I will check that out further.

        Reply

      • Andrew ) says: 1/31/2011

        One would assume that linking in bold would be rather less useful, because people would simply start making their entire blog articles in bold to gain maximum exposure. Although then they might discredit the site for trying to game the search algorithm.

        Reply

  3. Andrew @ Blogging Guide ) says: 5/30/2010

    33% of my traffic comes from the search engines. I am in position one or two in the search engines for my targeted keywords and I do most of what you recommend.

    I also concentrate on backlinks via guest blogging, commenting and submitted my feeds to the RSS directories.

    Andrew

    Reply

    • Robyn from Sam's Web Guide ) says: 5/30/2010

      That’s good to hear Andrew.

      Guest blogging is an excellent opportunity to take advantage of using targeted keywords since it allows quality links back to your site.

      Reply

  4. Unique Web Traffic ) says: 5/31/2010

    I think this can be somewhat of an art and not really a science. When you read about selecting and using keywords, there seems to be lots of theories and strategies out there.

    However, I usually do what you discussed in this post and have had pretty good success.

    Reply

  5. magnomical ) says: 5/2/2011

    coool blog man

    Reply

  6. Pinoy Earners ) says: 11/18/2011

    Wow nice post, keep it up

    Reply

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