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How To Land That Dream Job Through Blogging

Blogging is one of the easiest activities to get
started online to make your voice heard. Especially now since web hosting is more reliable and affordable; and with the free, robust and user-friendly blogging platform, WordPress, we see over 100,000 blogs being launched daily.

Since I’m always an advocate for going the extra mile to stand-out there are some proven techniques that can help you get noticed through the eyes of your prospective employer. Blogging is no longer not just a pastime but an activity that can launch you towards your desired success.

Here are 7 simple guidelines and techniques for landing your desired job.

1. Be Professional or Control Your Privacy

In all your online activities, be professional! Over the course of a few years there may be hundreds of thousands of eyes that have glimpsed or dug through your social profiles, especially if you’re somewhat of a social butterfly. Surely there is a huge possibility that a potential future employer may have seen your profile and a blog is more open than a social profile such as Facebook where you can control who sees what. So if you’re planning on working in a ‘9-5′ be aware that there are eyes watching. Be professional in all your blogging activities.

2. Choose Your Blogging Topics Wisely

When it comes to blogging, do not choose topics where you spread rumors, talk negatively or defame another person’s character. Employers are very wary of negative employees and are considered poisonous to their organization. So point blank, don’t do it.

3. Stick To Your Niche

I always encourage others to pursue jobs that compliment their passion where possible. I know there comes a time in life when you need ‘A’ job rather than ‘The’ job. However, always aim for that ‘passion job.’ So if you’re studying real estate and this is your life’s passion, blog about it consistently. Your potential employer can gain insight into your knowledge, interests and passions and if you’re really going all out, he/she will be impressed by what you have written even before an interview.

4. Do Not Use Free Web Hosting

If you want anyone, even employers, to take you seriously; purchase your own domain name and hosting. Do not use free hosting services such as wordpress.com but invest $80 per year in a good host. This displays a higher level of initiative and shows that you are focused and in it for the long-run.

5. Engage Your Prospective Employers’ Blogs

Find out if your employer has an active blog for their organization. Become an avid contributor by leaving comments and useful suggestions. If you really are passionate about the job, then this should not be difficult. This is an easy method for getting noticed and will provide opportunities for deeper conversations and increase the likelihood that your prospective employer will want to know more about you when they finally do see your resume. When commenting, ensure that your blog is up and running and displays your best work. Always be ready for someone who chooses to click back to your site.

6. Create A Profile Page That States Your Successes & Expertise

An ‘about me’ profile page can serve as an online resume and will spark the interest of your site’s visitors if written in an engaging way. This is an opportunity to put your best foot forward and can even land you some very decent freelance contracts. So don’t be shy about sharing your history, put yourself out there.

7. Include Links To Your Blog On Your Resume

As part of your work described on your resume, be sure to clearly highlight your passion and successes achieved through your blog in such a way that it relates strongly to the job you’re applying for. Every employer wants a worker who is lively and full of passion, so ensure they have access to your blog as proof of yours.

Discussion

Blogging is an excellent way to impress your visitors and potential employers and allows you to provide more information than what is appropriate for a regular resume. Start thinking about your dream job and how you can use blogging to engrave your name on the map.

Have you had any success with potential employers through blogging? Do you have any additional tips or guidelines you would like share? Please leave a comment, we would love to hear from you.

Categories: Blogging Tips, Blogging: How To
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Comments

  1. Dev | Technshare ) says: 6/8/2010

    Hey Robyn,

    Interesting Post man. I like the point “Engage Your Prospective Employers’ Blogs” .. Awesome point.
    These are are awesome tips ;). Keep up the good work.

    Thanks for sharing this great Post.

    ~Dev

    Reply

  2. Jennifer Brown Banks ) says: 6/8/2010

    Great post, Robyn. But I’d have to respectfully disagree with point 4.

    I think that if your site is quality, and your content is engaging and demonstrates good writing skills, an employer will still hire you. I say this both as someone who has done hiring, and who has also been hired with a “Blogger” blog.

    Also, it’s worth noting that some Key Players in writing and blogging use these platforms as well.
    Two examples would be C. Hope Clark, founder and editor of Funds for Writers, and Erika Dreifus, M.F.A. and noted author. They both have “Blogger” blogs.

    Reply

    • Robyn from Sam's Web Guide ) says: 6/8/2010

      Thanks for sharing that Jennifer :)

      Don’t get me wrong though. I’m not saying that employers will reject a job applicant if their blog is hosted on a free service. I think having a registered domain that is specifically branded has a greater advantage for convincing the mind of the employer.

      As an employer, I would not reject a job applicant for that but if they take the time to build their brand and spend a little money to put themselves and their brand out there, I would be even more impressed that they’re taking on a risk and really getting out there. Now I’m not saying that users of sites like blogger or blogspot don’t do that but a cleverly branded domain possess more power on its own.

      Free hosting is ok but a branded domain is even better.

      Just trying to cover all bases.

      Reply

    • Franky Branckaute ) says: 6/8/2010

      Maybe I’m a snob, but I will first consider people who use a self-hosted site (or at least an own domain for their blog). If then I have not found anyone, I will look at all those who have a subdomain.somewhere.com URL.

      Reply

  3. Tola ) says: 6/8/2010

    Nicely said Robyn!
    I can relate to this because I know for a fact that my blog helped me get my job! Although I didn’t engage their blog at that point in time… don’t ask me why, honestly don’t know. I guess I didn’t want it to seem as though I was stalking them, lol!
    But really, it works and can happen. Even if you don’t blog about the the same industry as your job (although that’s always nice) As long as you can show a good use of your blogging skills, including research and understanding it will get you somewhere.

    Reply

    • Robyn from Sam's Web Guide ) says: 6/8/2010

      Hey Tola,

      Thanks for sharing your experience, I really appreciate that :)

      A strong display of blogging skills and other characteristics are definitely a plus in the employer’s mind.

      Reply

  4. Ted Curran ) says: 6/9/2010

    Thanks for the great post! I wrote a post very much like this here: http://www.tedcurran.net/2010/01/lost-your-job-stay-active/ but I really like the way you approached the subject– breaking it down into steps.

    I am preparing a talk to some grad students in Nursing about the professional benefits of blogging– this will be a great resource to link them to!
    Thanks again
    Ted

    Reply

  5. Clara ) says: 6/10/2010

    Thanks Robyn,

    I agree with the need for your own Domain and do plan on getting this done in the near future. The perks of blogging at WordPress has been beneficial to me in many ways as well, including getting the thumbs up from interested employers… Growth means stepping outside of your comfort zone:)
    Thanks,
    Clara

    Reply

    • Franky Branckaute ) says: 6/10/2010

      Clara, just to get a custom domain alone already makes a difference. Of course, a nice custom theme can make a difference but at the end of the day it is all about the content.

      The first impression does start with the email and receiving daily multiple application emails, my first selection (instinctively) is to look at the linked domain. If it’s a TLD (Top level domain) I am more likely to read the covering email and if I could set it up that Gmail would automate this first selection, I would. I am closing in on 2,000 application emails in almost one year and trust me I’ve seen stuff.

      If you stick to blogging at WordPress.com, the cost for a domain name is only $15 if memory serves me well. If you use Blogger or Tumblr.com you can get your domain name from any registrar and it will cost you less than $10/year. The latter two platforms also offer you to completely customise the design, without supplementary cost.

      Reply

  6. Clara ) says: 6/10/2010

    Franky,

    Thanks for the info! I’m happy with wordpress for now and will look into their domain cost…and you’re spot on with content & theme as well.

    Clara.

    Reply

  7. Jane CVS Resumes says: 11/4/2010

    Some really good points here. I hadn’t thought about using a blog to get a prospective employers attention. My main problem is I already sit in front of a computer for 9 hours a day, the last thing I want to do when I get home is sit in front of the computer some more.

    Reply

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