Performancing Metrics

Freelance Bloggers Need a Rate Card

Every blogging job is different. Some clients will hire you with a clear understanding of what they need/expect. Others will rely on you to define the blogging role. Whatever the situation, if you are a blogger looking to land blogging jobs, you need to be prepared. The latest tool I’ve decided to add to my ‘hire me’ arsenal is a blogging rate card. Here’s why…

Landing a job often seems like a nearly impossible task. The reality is, people WANT to hire you, that’s why it’s important to make it as easy as possible for them. A rate card (and when I say rate card, I am talking about a single Web file or document) will establish what work you are willing to do and give the hiring agent an idea of how you would like to be compensated. Just like any relationship, both parties are best served if they put their cards on the table. In other words, do not take $3 a post if you have determined you are worth $5.


Keep in mind that you are immersed in the blogging world. Terms like backlinks, image alignment, SEO, etc. might not be clear to the employer. A rate card can help save you time by defining everything up front. Surprisingly, many people looking to hire a blogger have no clue what a blogger gets paid, or in some cases, what a blogger even does.

Speaking of pricing, would you ever order an item off a menu if you didn’t know what it was? Of course not. There’s a reason menu items are descriptive: people like to know what they are getting – especially when they are paying. List your services and briefly explain what each one is.

300-word blog post = $9
300-word blog post with royalty-free image = $11
300-word blog post with social media exposure $13
Complete Package including all of the above = $12

The prices and services are made up, but you get the idea. Somewhere on the page state that prices are just a guide and that you work with each client on an individual basis. You don’t want to lose a job because your rates are perceived as too high – and on the flip side – you don’t want to lose out on any extra money.

I’ll share my rate card and possibly a template in a future post.

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  1. Vegemitevix ) says: 6/11/2010

    What a simple but brilliant idea! I shall definately be taking you up on that one. It’s important to define the service you’re providing and how it will add value to the other marketing efforts the client is already engaged in. Don’t you think?


  2. Jennifer Brown Banks ) says: 6/11/2010

    Bravo, Andrew! This is much needed in the blogging biz!


  3. Annabel Marner says: 3/13/2011

    Hello, just come across this post as i’m doing a rate card for myself for social media and PR services. Although traditionally frowned upon in PR word, I think the world is changing. People need to know prices upfront rather then through time-consuming project briefs etc.


  4. Alice Kinston says: 6/11/2012

    Thanks, I’ve just been searching for info about this subject for a while and yours is the greatest I’ve discovered so far. But, what concerning the bottom line? Are you positive about the source?