5 Ways to Convert “Transient” Visitors to Loyal Fans!
The unenlightened blogger often brags (in his posts) about the number of weekly visitors he receives to his site, as if it were the â€œultimateâ€ qualifier for success. Donâ€™t get me wrong, site traffic is an initial indicator that perhaps weâ€™re at least doing something right in regards to our blogging efforts.
But, it shouldnâ€™t be our end goal, or final destination on the road to success.
Think of it this way. Itâ€™s like being asked out on a hundred â€œfirst datesâ€ and never being asked out again. Ouch.
In other words, if folks merely come, take a peek at what youâ€™ve presented and never return, what have you actually achieved?
The goal should be not to serve as a mere â€œdiversionâ€ to todayâ€™s blog reader, but instead to cultivate dedicated readers and loyal fans.
Because loyal readers help to provide a sense of â€œcommunityâ€ where people feel like they are a part of something. It provides a sense of continuity, and helps to attract an even larger following.
With this in mind, here are five fabulous ways to convert â€œpasser-byâ€ traffic to loyal, regular readers.
1. Provide engaging content—Value your readership. Give them posts that provide take-away value for the time spent with you. Give them tools, techniques, and tips that they canâ€™t find just about everywhere else on the Net.
2. Respond to readersâ€™ comments. Nobody wants to feel as if theyâ€™re in a one way conversation. Even if your response is as simple and limited as â€œthank you,â€ do it.
3. Post regularly—Whether itâ€™s once a day or once a week, be consistent. Even if itâ€™s not lengthy; as long as itâ€™s quality.
4. Stay on topic—Although there are different schools of thought on this one, most readers donâ€™t like to be confused as to what to expect from their site visits. Blogs on writing should be about writing. Blogs on cooking should have culinary topics, and so on. Itâ€™s okay to deviate a little bit every once in a while, (especially if thereâ€™s a good reason behind it), but donâ€™t make it a habit.
5. Make your blog interactive and entertaining. Encourage input. Conduct polls or surveys. Sponsor contests. Ask engaging questions in your posts.
Follow these five tips for greater success in garnering loyal followers.
After all, unless youâ€™re BEYONCE or SHAKIRA, a high â€œbounce rateâ€ is a bad thing.:-)