Performancing Metrics

Archive for June, 2010

How to Reward Your Guest Authors and Build a Strong Community

Reward your guest authors

The best (and I’d say the only) way to create a strong community of talented guest authors around your blog is to offer incentives. You want your guest bloggers to be sincere in their desire to provide quality – so you want to be sincere in your desire to pay back.

No, it is not about money. Guest blogging is about benefit exchange: the authors give your blog high-quality content (and thus traffic and leads) and you give your guests exposure.

So do you promote your guest authors enough?

Rewarding with Backlinks

You may not really like that but let’s face it: most (even awesome) guest authors contribute content for links. Being generous in linking is the sure-fire way to get plenty of active guest contributors.

Important note: your linking policies are up to you. My own take is that if the author provides awesome content, he 100% deserves at least two or three keyword-rich (or “SEOed”) links. But that’s up to you, your niche, your experience and what you belief in. I absolutely believe there is no right or wrong way to do that. Read More

Categories: Guest Posts, WordPress Plugins, WordPress Tips
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Why I’m Not a Fan of Auto Tweeting Blog Posts

Auto tweeting blog posts has become a widespread habit.  It’s the easiest way bloggers can get their goods in front of Twitter followers.  A one-time set up that takes mere seconds promises to save you valuable time each day.  As soon as you hit publish, a third-party service (i.e. – Feedburner) will shrink your link (damn that sounds dirty), pull your headline (dirtier yet!) and automagically post to Twitter.

This is the easy way out, and as you already know, anything that is free and/or easy comes along with a price.

I’ve experimented with auto tweets.  The results left me unimpressed.  I’ve also toyed with taking a minute out of each day (sometimes even two minutes!) to put a bit more thought into what I’m promoting. It’s this approach that has proven more effective when it comes to click-throughs.  In fact, during my auto-tweet test, I saw a 70% drop off in traffic from Twitter.  Of course the content is not exactly the same since I’m always posting new blogs, but many are within the same “zone.”  I’m convinced the sharp decline is because people identify auto tweets and are less likely to engage. Read More

Categories: Blogging Tips
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Courting Controversy? 4 Ways to Enlighten Without Alienating Readers!

I hate to be the bearer of bad news.
But be forewarned.
If you’re a “serious” blogger or writer, at some point or another in your blogging career, you’ll be forced to take a stand or express an opinion that may cause disagreement or debate.

Sometimes it may be intentional or strategic on your part. Other times it can come quite by accident.
Suffice it to say, it comes with the territory.
Anytime you have a platform or public visibility, there’s a potential for it to happen.
Let’s face it.
Words are powerful. And whether they’re written or spoken, sometimes people can misconstrue them, “respectfully disagree”, or take offense to your word choice or delivery.

No worries. All controversy need not cause dissension.
These situations can provide great opportunity for intelligent debate and enlightenment. Read More

Categories: Blogging Sense, Blogging Tips, General
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Why Your Blog Needs a Comment Policy – NOW!

There will  come a day when a comment lands in your moderation queue that you don’t want to publish.  Of course, it’s your blog, and you have complete control over what you do and do not publish on it.  However, if you’re trying to develop a popular and successful blog, then simply deleting every comment that offers an opinion which differs from your own is a mistake.

The best blogs allow open conversations and encourage visitors to voice their opinions.  However, that doesn’t mean your blog should be a free-for-all where anyone can say anything they want and you’ll publish it.  Instead, you need to use your best judgment to edit or delete comments that detract from the user experience on your blog.

There is just one big problem.  You don’t want to be accused of controlling the conversation on your blog, and that’s where having a Blog Comment Policy is essential. Read More

Categories: Blogging Tips, Blogging Tools, Blogging: How To
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Asking For WordPress Help on Twitter. A Suggestion.

In the last couple of months I see a high increased number of people starting to use Twitter as their WordPress forum. Something not restricted to the topic of WordPress I must say. More and more people seem to use the hash tag #wordpress to post their questions about WordPress, but as WordPress continues to grow – as does twitter – it’s time to revisit that hash tag.

Now I am fully aware that it’s very hard to regulate anything on Twitter unless it’s in Twitter’s API, but in my opinion the hash tag #wordpress is being used too much for just about anything related to WordPress. Varying from Theme releases, Plugin update notifications, opionions, general statements and of course the questions.. and this of course in any language spoken out there. Read More

Categories: WordPress Tips
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Blogging Pitfalls: Password Fail

Question: What is the most common door hackers use to enter your site?

Answer: The same one you use.

It is a little-known fact that much of what we think of as “hacking” and “cracking” is really just social engineering and guesswork. Though blogs can and often do get exploited because of some kind of security issue, your password is your first and best line of defense against attacks.

Yet, far too many bloggers are very relaxed about their passwords. It starts with picking poor ones, continues with reusing them on untrustworthy services and all-too-often ends with one’s site being defaced, deleted or, even worse, loaded up with malware that infects with visitors.

It’s a very dangerous blogging pitfall but, fortunately, one that can be very easily avoided.

Read More

Categories: Blogging Tips, General
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4 Blog Alternatives To AdSense, Affiliate Links And Annoying Ads

If you asked most aspiring blogging pro’s on how they intend on paying the bills with their blogs, the two most common answers would probably be ads (like Google AdSense) and affiliate links.

While there is nothing wrong about generating wealth via ads, unless one receives a large amount of traffic (via search engines or social networks), your dreams of going pro may take a few years (if not forever).

Instead of attempting to gain the spot light in the twitterverse or attempting to make your blog an SEO star, here are four alternatives that may help you become a blogging pro within your lifetime. Read More

Categories: Blogging Tips
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3 Ways to Fight Blogger Burnout

BURNOUT: physical or emotional fatigue.

It happens to everyone. Hard workers, lazy trolls, and everyone in between. Inevitably, we all succumb to burnout. That’s why I’ve been known to take an occasional 48-hour power down. There are many ways to re-energize your blogging spirit. Here are my three favorites.

1) STEP AWAY. Take a full step back from your daily blogging activities. This is more than not logging into WordPress. You need to shut down ALL blogging-related actions. That means no talking about blogging, no thinking about blogging, no scavenging for blog post ideas, etc.

Detaching is scary. The Web moves so fast that we are programmed to believe that someone new will come along and swipe our readers away from us. With very few exceptions, I guarantee that a few days away will not break your blog and you will not miss the opportunity of a lifetime. Read More

Categories: Blogging Tips
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Significantly Speed Up Your WordPress Blog in 9 Easy Steps

Your blog’s loading speed affects more Improve WordPress Speedthan just user experience but is now a factor used by google to determine an overall ranking for your site. The reasoning is clear according to google and other search engines’ goals, which is to provide the most relevant search results from sites that offer the best user experience. Site speed is definitely something we cannot not ignore and should take advantage of every opportunity to improve.

Here are 9 effective techniques and tips that can be easily implemented to make your blog lightning fast. Read More

Categories: Blogging Resources, Blogging Tips, WordPress Tips
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How To Add Support For Menus In Your WordPress Theme

Are you running WordPress 3.0 yet? If so, you might have come across a nifty little addition called Menus. You’ll find it on your admin Dashboard in the Appearances section, and here’s a little screenshot of how it looks:

As you can see, I’ve set up a new menu named “Lorraine Menu” here, and added various things to it by selecting from the elements on the left side of the page: a link to Devlounge, links to some pages, and so forth.

Also of note is the message beneath Theme Locations that states:

The current theme does not natively support menus, but you can use the “Custom Menu” widget to add any menus you create here to the theme’s sidebar. Read More

Categories: WordPress Themes, WordPress Tips, WordPress Tutorials
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