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Problogging On Posterous: 10 Tips For Guru’s And Newbie’s

After launching their switch to Posterous campaign (which upset a few rivals), many probloggers have left their dying or complex platforms in favor of Posterous’s “keep it simple” blog system.

Unfortunately many users have yet to take the platform as seriously as Blogger (or even the micro blogging service known as Tumblr), despite the fact that Posterous does present a few advantages over many of its rivals.

For those seeking to turn their Posterous blog into a full fledged problogging service, here are ten tips which can help you not only improve your blog’s appearance, but also earn revenue via Adsense (yes, you can do this on Posterous folks!).

Use A Custom Domain!!!

As simple as this sounds, many problogging Posterous fans have yet to implement this step for various reasons.

Posterous makes it “dead simple” to register a custom domain, or even connect your Posterous blog to one that you already own.

If you have yet done this yet, make sure this becomes your first priority after reading this post.

Customize Your Theme

Although Posterous has a thriving community, its theme selection (as of this post) is still relatively small when compared against Tumblr, WordPress or Blogger.

Facts aside, Posterous does provide users with the ability to install public themes, although you should customize your theme using the basic theme editing tools or (for geeks) advanced settings option.

Either way never settle for the default template appearance (lest you be lost in the “sea of me’s”).

Use Pages Wisely

Just like every other platform under the sun, Posterous enables you to create pages (such as an about me, contact or social page).

However, what you should avoid doing is creating a page that automatically redirects users off site (i.e. having redirect users to @example).

Since many (if not most) readers do not enjoy “surprises” in their browser, you should instead merely link to your social profiles on your site.

Enable Social Commenting (But Watch The Gates)

Although Posterous does boast an open commenting system, you should allow users to comment upon your blog using their Facebook and Twitter credentials.

However in order to keep the comment section clean, you should consider moderating all comments posted upon your site due to the rise of human spam).

This last option should only be utilized if you are noticing a large number of “generous comments” posted on your site, especially if these “friendly visitors” post links to family unfriendly domains.

Autoshare Everywhere (But With Care)

Posterous enables bloggers to share their posts to friends on Facebook and Twitter, as well as other blog platforms such as Blogger, WordPress, Xanga and Tumblr.

The latter feature is useful if you have fans of your content who are unwilling to visit your site outside of their bubble.

However if you do auto share upon other blog platforms, make sure that your other blogs are not searchable upon Google or Bing!, lest your Posterous blog be penalized for “stealing content” from your other former platforms.

#End The Email Signature Madness!!

While this tip is very simple, it is often (sadly) ignored to the embarrassment of many aspiring blogging pros.

If you (or your contributers) are emailing posts to a blog, make sure that you use the #end hashtag before your email signature lest your readers be exposed to extra information that can make your site look tacky.

Social Email Posting

If you desire certain posts to reach certain users (say Twitter or Facebook) simply email [email protected] or [email protected] to share your posts to specific audiences.

This is useful if your posts will only be relevant to certain audiences (example: your geek readers use Twitter while your non-geek ones use Facebook).

Google Analytics Is Your Friend

Instead of reinventing the “blog stats” wheel, Posterous instead makes it very simple to insert Google Analytics within your blog.

For those of you preferring to insert additional analytics system, you will need to open up your advance theme editor and insert the third party analytical code near the bottom or in the “header” of your template.

FeedBurner Is Also Your Friend

Just like Blogger and Tumblr, Posterous allows you to track RSS subscribers using Feedburner, which will help you analyze who is actually reading your content (as well as from which services).

AdSense For Posterous (Yes, It’s Possible)

Officially Posterous does not support Adsense, or rather has yet to make easy enough to insert without having to delve into the code.

Fortunately a Posterous guru by the name of Shimono from Brazil has created a unique way of inserting AdSense within a Posterous blog, although it involves creating a Weebly account (another blog service).

If his instructions are too technical (or undesirable) for you, then you might want to consider using affiliate links instead (although you may have to manually insert these within).

Any Other Tips?

Do you use Posterous as a main blog? If so, what other tips would you suggest guru’s and newbie’s utilize? Feel free to enlighten us in the comment section below!

Categories: Blogging Tips

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  1. Dean Saliba ) says: 8/11/2010

    Posterous? I’m still trying t ofigure out how to use Tumblr! :P

    I always thought that Posterous and Tumblr were simply there for Twitter users to have somewhere to store their pics, videos and general ramblings?


  2. Everett Patterson ) says: 8/12/2010

    I’m sticking with WordPress for now. Good information for later though.


  3. iluvceleb ) says: 8/18/2010

    I wasn’t aware of posterous since I am new with twitter. I have to agree with the human spam on comments and it helps a lot to use feedburner and google analytics. I should learn how to use auto sharing though. Thanks for the tips


  4. Rodrigo P. Ghedin ) says: 8/18/2010

    Are you sure posterous allows using AdSense on its blogs? Once I asked them via email, and I received a negative answer to that question…



  5. Karl says: 9/23/2010


    Thanks for some great pointers on the topic Darnell. Im a rookie and have a couple of questions to follow up the post.

    1. The #End The Email.. Is this only a matter of Where the # is being placed in a feed? Do you have a website example? posterous-facebook-twitter?

    2. You are using WP. Would you recommend me to start a Posterous blogg thats connected to WordPress-Facebook-Twitter-Itunes Etc? Or skip the WordPress altogether?

    All the best/ Karl


  6. Gian Faye ) says: 11/26/2010

    I have yet to figure out so many things with Posterous. I recently imported my blog from Blogger to Posterous because I like the customizations I can make on Posterous, plus the light-box feature when zooming photos.

    My problems at the moment are:
    * How do I add related posts to a blog post.
    * I can’t seem to find an archive page and I can’t figure out how to create one.
    * Third party-apps/widgets are hard to insert to the code.
    * Less audience/exposure (compared to Blogger blogs).


  7. Brett Weaver ) says: 2/19/2011

    I’ve been experimenting with Posterous for a couple of months. What I’d like to do is use it to support and provide backlinks for my main self-hosted WordPress site. In other words, I want to maintain the authority of my WP site and use Posterous as an ‘outpost’.

    I tried auto-posting from Posterous to my WP site, but I could tell that Google was treating the Posterous content as the original content, which it technically was. Lately I’ve been posting directly in WP then following up a day or so later with a Posterous post which auto-posts to my other outposts (Twitter and Facebook mainly). So far I’ve been pretty much been using the same content as the original post.

    Do you think I’m wasting my time or do you have any suggestions for modifying my techniques?


  8. Adam says: 12/5/2011

    I was thinking about switching to posterous but was concerned about their crawl rate – with wordpress I can see my posts shop up within a matter of hours but posterous… I’ll have to investigate more.