Performancing Metrics

Successful Guest Blogging Pitches

I have spent the past two months as the gatekeeper for Splashpress Media guest blogs solicited via MyBlogGuest.

During that time, our blogs, including this one, have scored some great content.

But there’s still a problem.

The majority of people who reach out to me do not supply topic ideas. This is a game-changer when it comes to trying to get published on a major blog. This post is not to spank anyone. Rather, it is to give you some insight as to why providing specific blog post pitches is essential to getting published on external blogs.

1) You make the blog owners life easy. Bloggers are busy. The majority of us have full-time jobs, family obligations and a social life (as miniscule as it might be), on top of our blogging responsibilities. Bloggers love getting “free” content, but if it takes them five email “back and forths” to get a post, it becomes not worth their time.

2) You have a unique voice. The idea of having guest bloggers is so that a group of strangers can help you come up with fresh content ideas and fill in the voids that you can’t cover. Bloggers can write about anything, but sometimes, coming up with post ideas is the hardest part. Don’t miss Ann Smarty’s 10 Steps to Writing a Killer Guest Post.

3)
When you solicit a blogger and tell them that you can write about “anything,” you are turning them off. Would you want a girlfriend who is willing to be with anyone? Of course not. We all have a specialty; an area where our writing is at its best. Flaunt it.

4) Follow instructions. Every blog has own its own set of rules on how they expect blog posts, how many links you can include, etc. If a blog owner gives you instructions, follow them.

5)
Except that the blog owner has more power. The reality is that an established blog with a solid PR ranking has more power than an individual blogger (there are a few exceptions). Your post might be amazing, but you still get a valuable link back, which gives you the better end of the arrangement. Bloggers feel this way. While no one expects you to bow and “kiss the ring,” it is important to be courteous when approaching a blog owner. The reality is, they don’t owe you anything, and you shouldn’t act as if they do.

I hope this doesn’t come across as a lecture. I am merely giving you the view from my seat as I sift through hundreds of blog guest offers. The great news is that the people who have submitted a guest post have been exposed to thousands of page views and hundreds of clicks – and it’s only been a few weeks!

If you are interested in writing for BloggingPro or one of our brother blogs, please learn more here.

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Comments

  1. Lesley ) says: 8/20/2010

    Thanks Andrew, I’d love to do some guest blogging, but didn’t know how to go about making the suggestion. Now you’ve given the idea, I expect you’ll be hearing from me.

    Reply

  2. David ) says: 8/20/2010

    I have only Guest Blogged once and it was outside my niche. I want to do it again and your post has given me guidance on the best approach. Thanks.

    Reply

  3. Franky Branckaute ) says: 8/21/2010

    You mean that pitches like this are not great ptiches? What a weird world!

    Hey,

    Just thought that these two articles that I have written on Suite might be of interest to your audience. If you decide to post about the following articles please do so by linking to them. (I cannot currently give permission to republish these articles due to my contract with Suite 101. Here are my top 3 articles for bloggers:

    * Blogging Platforms for New Bloggers
    * How to Monetize Your Blog
    * Ways to Make Your Blog Successful

    You can find their urls here:

    Sarcasm aside, anyone sending in such a pitch makes my pointer move higher and land on that ‘report spam’ button.

    Reply

  4. Susan Gunelius ) says: 9/1/2010

    I get a lot of guest blog pitches on some of my blogs and the ones that I always delete immediately are:
    1. The ones that are clearly not blog posts but rather sales pitches (e.g., “I can write a post about my great product”). I’m okay with a couple of links in a bio hyping a product, book, etc., but I don’t want posts flooded with self-promotion.

    2. Those that include a ton of obvious keyword links back to a specific website (e.g., “debt consolidation”) because the keyword links are more important to the writer than sharing useful information in their post.

    3. Those that are overflowing with spelling errors, grammatical errors and incoherent sentences. I’m very willing to forgive a couple of typos, but I’m not willing to rewrite an entire post so it’s coherent.

    Oh, and the biggest pet peeve I have related to guest post pitches are the ones that say something like, “you’ll benefit from my expert content and we’ll both benefit from the reciprocal links that we can share.” Those pitches mean one of two things — they know nothing about my blogs or they’re sending me a form letter (or both) in a spammy attempt to link-build. Suffice it to say, those pitches get deleted instantly.

    Reply

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