Archive for September, 2010
There’s an old maxim in blogging that you are only as good as your last post. But what if your last post was utter garbage?
What if, rather than turning out your best work of all time you published something that immediately wish you could disown, set on fire and bury? Maybe it was riddled with factual inaccuracies that, in hindsight, seem obvious or maybe you said something without thinking that turned out to be offensive and/or insensitive.
No matter what your error ends up being, every blogger will make mistakes and some of them will be quite ugly. Even when we are careful, we sometimes say things we don’t mean, get facts wrong and generally screw up.
So with it being a question of “when” and not “if” you make a mistake, the question then becomes what do you do about it? If you can’t avoid mistakes, only minimize them, you have to be able to recover from them, otherwise, one blunder can turn into a landmine that can sink your site.
For those of you who choose self hosting over service hosted platforms, one of the hardest decisions to make (aside from choosing which blog software to use) is selecting where to host your content.
While there are certain hosts you should avoid at all costs (especially ones promising unlimited hosting), blogging pro’s would be wise to skip the generic hosts altogether and instead choose specialized hosting companies instead.
For those of you wondering why you should abandon your current host for one specializing in WordPress, Drupal or Joomla, here are 3 reasons why switching hosting environments just makes sense. Read More
Jack of All Blogs (JOAB) was one of the first blogs to put Splashpress Media, back then still named the Mr. Bloggy Network, in the spotlights. JOAB was a popular insidery gossip blog about all things blogging, a member of Emeritus Paul Scrivens‘ Fine Fools network, edited and written by David Krug, with Chris Pearson as the outsider contributing his snark.
JOAB was feared – feared because both authors knew what went on in the blogging gossip kitchen and had no remorse, hiding behind their pseudonyms which were only known by other insiders. Let’s be honest, Jack of All Blogs was over-rated and our network owner, Mark Saunders, probably paid way too much for this site – an error this admirable and honest man would repeat over the next five years with a sense of stubbornness worthy of everyone’s respect, until he diagnosed himself and admitted that blog shopping his guilty Sunday afternoon pleasure was. Jack of All Blogs was also the first site I made a paid appearance on and ever since then times were bound to change. I personally – and the landscape as well – would soon undergo a major transition, both for Mr. Bloggy and the blogging scene in general. Things were about to explode. Read More
Bloggers are so engrossed in their blogs that an emotional attachment often occurs, making the blog part of a personâ€™s identity. Maintaining a blog for bloggers is similar to maintaining dental hygiene in more than one way. The idea might sound far-fetched, but being a dentist and a blogger, I canâ€™t help but notice how the two are interrelated. Letâ€™s take a look… Read More
Good SEO practice dictates that a blog post has one external link per every 125 words. With the majority of blog posts running well over 300 words, the odds are, you’ll be adding two to four links to your articles. Hopefully the links you add are from research you conducted or sources you choose to site, and not some last-ditch effort to try to get some SERP love. Linking out has several major benefits but before you start linking off to Wikipedia to satisfy your link quota, consider linking to the following: who you link to says a lot about you as a blogger. Four things to consider when linking out… Read More
I’ve been asked to write some posts about marketing for BloggingPro, and I am very happy to talk about two subjects I am very passionate about — marketing and blogging.Â I have a degree in marketing and spent the first decade of my career directing marketing programs for some of the largest companies in the world.Â Those companies trusted me with multimillion dollar budgets, so I feel confident in my marketing knowledge, skills and experience.
After leaving Corporate America, I began working for myself.Â Today, I own a successful marketing communications company, and I’m in the process of writing my eighth book about marketing/branding and social media — Content Marketing for Dummies.Â My blogging experience is varied and includes writing for well-known online publishers as well as my own blogs. Many of these experiences are mentioned in my new book coming out in November 2010, 30-Minute Social Media Marketing.Â If you’re curious, you can check out all of my books on Amazon. Read More
Generally speaking, bloggers view analytics as a very good thing. There’s hardly a blog that isn’t running some kind of stats program whether it’s Google Analytics, WordPress.com stats or one of the countless other systems.
Analytics provide information that can be very valuable to a blogger. A good analytics system will give you stats that can tell you how many people are visiting your site, where they are coming from and what they do while they are there. This is practical information that can help direct on-the-ground action to improve a blog.
But many bloggers take analytics too far and become obsessed over them. Though we know that lack of blog growth is one of the key reasons for blog abandonment, it doesn’t always have to be, many bloggers make the mistake of treating the improving site statistics as the end goal for the blog, defeating the purpose of having analytics in the first place, which is to help you get the information you need to reach your goal.
This is how analytics, if used improperly, can actually do more harm to your blog than good and why you need to be careful not to take them too seriously. Read More
A long time ago at the beginning of geek time there were two types of bloggers. Those who blogged for fun (or passion), and those who earned a profit from blogging (the latter who were often referred to as “pro bloggers”).
Back then it was easy to tell the difference between the two as more often than not pro bloggers chose to self host their sites while the masses opted for the free version.
Fast forward towards today and many blog platforms allow users to pro blog on the cheap.
In fact by purchasing a domain one can turn a site like Blogger, Tumblr, or even OnSugar (for you Drupal fans) into a professional site for the price of the domain (which for most is $10/year).
Faced with those expenses, should a person even consider service hosting their blog instead of self hosting?
For those wondering whether self hosting is the best option for them, here are the pluses and minuses for service hosting one’s blog. Read More
Blogging has a million moving parts. As if coming up with interesting story angles and writing compelling content weren’t enough, bloggers are also forced to be designers, marketers, public relations pros, metric analysts and more. That’s a lot of hats.
The one item that often gets lost in the shuffle is SEO. Many bloggers add in a few strong keywords and move on to the next post. Guilty as charged. That’s why when I came across ScribeSEO, an automated writing assistant service designed to help you flag down search engine love, I was intrigued. When I read that Brian Clark of CopyBlogger fame was behind it, I was sold. Read More
NEVER publish a blog when you’re angry. Blogging is a great conduit to release your emotional angst, but a post that is bitter/angry/nasty usually does more harm than good. Blogs have long memories; what you’re feeling today might completely change after some time passes. “Sleep on it” and let powerful posts simmer down as “drafts.” Once you’ve cooled down, give the post another read and make decision whether it should be published, tweaked or deleted.
NEVER tell your employer you have a blog. You can tout your blogging skills and show examples of your success, but do everything you can to keep the URL out of their hands. Read More