Performancing Metrics

3 Guest Blogging Lessons (learned the hard way)

Less than 10. That’s how many click-throughs I received after writing several guest blog posts for a few well known blogs.

What a bust!

There are many benefits to guest blogging, and one that is often near the top of the list is generating traffic for YOUR blog/website.

I understand that there are many long-term benefits, but as a product of the ‘what have you done for me lately’ generation, I must say that I’m a bit bummed out.

I subscribe to the theory that guest bloggers must be patient, as the long-term effects of your efforts may not be revealed for the considerable future. So I celebrate the practice. But what would help cheer me up are your guest blogging “success” stories; raw data where you can unequivocally say that writing for blog X brought traffic to blog Y.

After reviewing WHY why my guest blogging efforts were lackluster, I discovered several issues…

1) My anchor text, which was strong, was shifted to the bottom of the post on two of these blogs. Location matters, and this hurt my click-through rate. LESSON: Arrange with publisher in advance whether or not your anchor text can me moved.

2)
Both sites I wrote for have recently started accepting a glut of guest posts. This will likely turn off their readers and make it less likely that I’ll be able to win them over. LESSON: Research the frequency in which a blog accepts guest posts. Aim for blogs where it’s the exception rather than the rule.

3) Does the blog publisher get comments on a regular basis? The more comments they receive, the more likely the community with click-through to your links. LESSON: Solicit bloggers with strong communities.

I also recommend that you establish with the blogger where your blog will appear. I have found several larger blogs creating a separate section for guest posts, meaning that you will not get the same exposure as one of their homegrown posts.

Going forward I will be more selective about the venues I will guest blog for. I advise you do the same.

Categories: Blogging Tips
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Comments

  1. Roy Scribner ) says: 10/19/2010

    Andrew – I can definitely vouch for #3. I have seen a huge difference between guest-posting on a blog with an active community vs. one that does not. If you are building your reputation, though, guest posting is a great way to do it – even if you will not receive much traffic from it.

    Reply

  2. Jocelyn Compoc ) says: 10/21/2010

    I was been through guest blogging and , however, it really works for my site. I was been also told to post seriously. But I find it really boring. Somehow, I learned much of this guest blogging and give me more information like what your article does. It will be really helpful for me.

    Thanks!

    Reply

  3. Laura ) says: 10/26/2010

    I’ve only done a little guest blogging. But, I have had far better results from being part of a network of blogs, like 9Rules, than I ever have from guest posts.

    Reply

  4. Tomasz Stasiuk ) says: 10/26/2010

    Good article. Thanks for the links also. I found the anchor text series particularly useful. I solicit guest bloggers and have guest blogged myself. Sometimes, my guest spots have been more successful than others. However, I always figure I am getting my name in front of an new audience.

    Reply

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