Archive for October, 2010
In an age where everyone wants to be first, many bloggers are sacrificing elegance for speed in a vain attempt to break the news before their rivals get a chance to analyze the story.
While bloggers should always attempt to break a story (as doing so can result in a massive amount of traffic), bloggers should also try to make sure their post is presentable to the world, lest they hear rebukes from their readers in the comment section.
Since many bloggers are pressed for time (especially those of you who write upon multiple blogs), here are 4 things you should do before hitting the “Publish” button on your blog. Read More
Less than 10. That’s how many click-throughs I received after writing several guest blog posts for a few well known blogs.
What a bust!
There are many benefits to guest blogging, and one that is often near the top of the list is generating traffic for YOUR blog/website.
I understand that there are many long-term benefits, but as a product of the ‘what have you done for me lately’ generation, I must say that I’m a bit bummed out.
I subscribe to the theory that guest bloggers must be patient, as the long-term effects of your efforts may not be revealed for the considerable future. So I celebrate the practice. But what would help cheer me up are your guest blogging “success” stories; raw data where you can unequivocally say that writing for blog X brought traffic to blog Y.
After reviewing WHY why my guest blogging efforts were lackluster, I discovered several issues… Read More
Everywhere I go, I see Joe Purschke’s face. Who is Joe Purschke? Well he’s my mortgage broker. But I knew him long before I met him. That’s because Joe uses his face on every ad. From highway billboards to refrigerator magnets – I can pick Joe out of a lineup better than I can identify some members of my family.
Seeing Joe everywhere got me thinking…why do some business types rely on “face” marketing while others don’t? And should bloggers be plastering their author picture next to every article they write?
Actors rely on headshots to land a gig. That makes perfect sense; it is an industry driven by appearance. But when it comes to explaining Private Mortgage Insurance, why on earth do I care what Joe the broker looks? If you write an entertaining blog post should it matter that I can attach a face to the words? Read More
Guest Bio: David Smith works for Conversion Optimization Company Invesp and enjoys writing on SEO, landing pages, conversion rate optimization and affiliate marketing.
There may come a time when your once popular blog begins to lose readers. While it is not entirely uncommon for blog popularity to wax and wane, it can certainly be disheartening for the blog owner who is simply trying to market their products or services. There are several aspects of blogging that should be considered when creating your blog marketing ideas. Read More
If you’ve read the previous lessons in the Blog Marketing How-To Guide, then you’ve already set up your blog and your other branded online destinations and interlinked them to surround consumers with your content.Â Next, you need to begin creating shareworthy content to begin creating your reputation as an expert and the go-to-person for information, discussion, and questions related to your blog’s topic.
Creating your online reputation can’t be done from a silo.Â In other words, you have to branch out across the social web and get involved in the ongoing conversation.Â Imagine you’re at a crowded party or business networking event.Â If you stand off in the shadows or alone in a corner, you won’t make the connections you need to advance your social life or career.Â Instead, you need to dive into the conversation, introduce yourself, and add value.Â The same rule applies to creating your online reputation. Read More
There’s an old maxim that says “Ideas are a dime a dozen.” In sort it means that ideas are worthless without execution, which is what gives them value.
That maxim largely holds true for bloggers, that is, so long as ideas are plentiful.
However, if you blog long enough you’ll likely find that, at some point, you’ll run completely out of ideas and your mind, no matter how hard you force it, isn’t able to create new ones.
It doesn’t matter if you’re writing in a tight niche or about something as broad as things you see in your day-to-day life, at some point inspiration dries up and you’re stuck with a post to write and nothing to write about.
How you respond to this challenge can say a great deal about you, your blog and the potential future of both, especially if it is to last for any length of time.
So how do you deal with this problem? The answer is surprisingly simple. Read More
Regardless of whether you are an established problogger or a new comer to the art of journaling online, you should always provide a painless way for your readers to contact you without forcing them to scavenge through your site.
While it’s understandable that bloggers need to establish some sort of privacy from the digital world, failing to provide an easy way to be contacted could result in not only a lost advertiser, but also a shut down notice from your host (as companies will send cease & desist letters to your host if they can’t reach you).
Despite the fact that there are a zillon tools bloggers can utilize in order to be contacted by the public, bloggers should try to include these 3 forms (or methods) which can help the necessary people reach you without compromising your private life. Read More
There are more blogging jobs available now than ever before. That means there are more first-time bloggers than ever before. And that means more people need help getting started! To that end, I am pleased to share with you the items that should be included on an invoice when you are freelance blogging for clients.
A good blog invoice should include your name, contact information, the period of time the invoice covered, the name of the blog in which you wrote for, the title of each post, the URL (if possible) of each post and the word count of each post. Some bloggers will go as far to include the social media love or number of comments a blog post received. This is optional, but anything you can do to show the employer that you are going above and beyond, never hurts. Read More
If you are interested in making money online, be it via a blog,Â small business, AdSense website or whatever…you are almost certainly going to be doing SEO along the way, and building backlinks is probably going to be pretty high on your to-do list (it certainly should be). But there is a lot more to building links than you might realize.
Picking the best sites and getting the link text right will help. But things like location and context are important factors too. There is lots to consider, but maximizing the quality of your links from day one will really boost your SEO efforts and help you to get better results faster, so it’s well worth the time taken.
The easy stuff
Link building is written about a lot, so I won’t labor the points that everyone else talks about. But just to catch you up. The site that links to you matters a lot. Getting a link from a well respected site will help your site more than building 100 links from sites that have no authority what-soever.
Additionally, you need to get your link text right. A link that says “click here” isn’t going to help you rank – not unless you are targeting the keywords “click” and “here”… Which I guess you’re not. A link saying “home theater systems” on the other hand is much better (if that’s what you sell of course). Read More
So far in the Blog Marketing How-To Guide, you’ve learned what marketing is, what branded destinations are, and what brand positioning is.Â Now, it’s time to link your various branded online destinations so you can effectively surround people with your branded experiences from which they can self-select how they want to interact with your brand.Â Ultimately, all of these destinations should lead back to your core branded destination, as discussed in Lesson 2.
There are a wide variety of ways that you can use to link your branded online destinations, which I discuss in my book, 30-Minute Social Media Marketing, and I’ll touch on a few of the heavy-hitters here in Lesson 4 of the Blog Marketing How-To Guide.
First, make it easy for visitors to your blog to find you across the social web by prominently displaying links to your various social media profiles in your blog’s sidebar.Â You can use social media icons to draw attention to your other branded destinations.Â Alternately, you can include links to your most recent updates and activities on other branded destinations using Facebook and Twitter widgets.Â There are even tools and WordPress plugins available to help you stream content from your YouTube channel, Flickr profile, SlideShare content, and more directly in your blog’s sidebar or footer.Â Not everyone likes to read a blog, but if they find your blog, you don’t want to lose them. Therefore, it’s essential that you offer different ways to interact with you and find your amazing content.Â Don’t bury those choices!Â Instead, prominently display them on your blog.
Second, make sure your blog and Twitter content are available in your social networking profiles.Â Use the tools available to you in Facebook and LinkedIn to automatically update your profile, page (for Facebook), and groups (if groups allow the news feature in LinkedIn) with your most recent blog and/or Twitter content.Â It’s just one more way to offer your amazing, shareworthy content and give people another way to interact with you and your brand.
Third, make sure all of your branded destinations offer a clear way to get to your core branded online destination.Â That could be through a link in your bio or profile, sharing content, or any other method you choose.Â The point is to make your core branded online destination easy to find from any other branded destination that you maintain.
Fourth, use a tool like Twitterfeed to automatically feed your blog content to Twitter.Â Take a few minutes to set up your autofeed with a compelling introduction and shortened URL that you can track.Â Twitterfeed offers these options and more.
Fifth, don’t forget to lead people to your branded online destinations (particularly your core branded online destination) from your offline communications and marketing efforts as well.Â For example, be sure to include links in your email signature line, on your business card, on your invoices, and so on.Â If there is an opportunity to include an extra line of text with a link to one or more of your branded online destinations in any communication you create, add those links!
Again, theses are just a few key suggestions to help you begin interlinking your branded online destinations, but it’s enough to set you up for long-term blogging growth and success.
Stay tuned for the next lesson from the Blog Marketing How-To Guide coming next week here on BloggingPro!
Read previous lessons in the Blog Marketing How-to Guide: