An interesting list of seven fixes to improve conversions of landing pages.
The entry written by Tim Ash of SiteTuners.com looks at the amount of text, affinity, anxiety and even ‘keep your promises’. A must read for anyone looking to improve the conversion rates of their landing pages and sales.
You should be very clear about your desired conversion action (whether it is a sale, download, form-fill, or simply a click-through to another page). All other clickable links or choices on the page should be eliminated or visually de-emphasized.
Read the entire entry at mThink.