One such contender of late is OnSugar (a blogging platform from Sugar, Inc.), who has previously seen a spike in traffic starting in November of 2010, pushing ahead of rivals like Posterous according to Compete.com (as seen in the chart below).
However according to Quantcast, Posterous has twice as much traffic when compared against OnSugar in the US, and nearly double when one adds international traffic (note: Compete only tracks US visits).
While Posterous seems to be winning the war as far as overall traffic goes (which even Compete.com admits), OnSugar is quietly becoming a hit amongst users, despite the fact that the platform boast less features than its blogging rival (not to mention a lack of mobile apps).
Part of OnSugar’s success may lie in the fact that the blog platform heavily caters to the world of fashion (specifically women), which could explain why OnSugar is gaining popularity.
Although only time will tell whether OnSugar’s rise is a trend or simply a bounce, but if OnSugar’s rise continues, we could see the Drupal (or rather a fork of it) finally gain some popularity beyond the world of geek.