Performancing Metrics

Tumblr Theme Designers Making Thousands Per Month?

Although Tumblr has not officially revealed the revenue split between the company and theme designers, the micro blogging site did reveal some interesting facts regarding how much theme designers are generating every month.

Tumblr does charge for things like being featured in its directory or $9 themes users can buy to spruce up their Tumblog. Karp notes that some theme designers are making tens of thousands of dollars month. (via TechCrunch)

In the interview (seen below), Tumblr CEO and found David Karp revealed that the company actually thought about launching premium features for Tumblr, but decided to opt instead for features that enhanced the community (like premium themes) instead.

Even though Tumblr already boasts hundreds of free themes, the fact that designers are generating revenue in the thousands of dollars speaks well of the premium theme market overall.

As we here more success stories regarding Tumblr’s theme market, we will probably see more companies and professional bloggers use Tumblr as their main platform in the future (or at least use Tumblr as a companion site).

Tumblr currently boasts over 14 million blogs (compared to’s 17.6 million blogs), and as the site continues to expand we will probably more premium theme designers courting Tumblr over rivals in the future (especially if they can create a sustainable business upon the platform).

Categories: Blogging News

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  1. Lee Fecteau @ make money online ) says: 2/25/2011

    I was not aware of Tumblr – need to look into its advantages…Interesting to find out how they are making money…


  2. Numbers says: 2/25/2011

    Although it may seem that Tumblr is quickly catching up to, you forgot to include the numbers that are using so this article is a bit biased.


    • Darnell Clayton ) says: 2/25/2011

      Throwing numbers in would be an Apple’s to Oranges comparison. It would be like comparing Movable Type (a software) to Blogger/BlogSpot (a blog service).

      Either way I do expect Tumblr’s theme market to catch up to WordPress’s (both the software & service) due to the fact that I’m seeing more WP theme designers fighting to get inside of Tumblr’s theme market.


  3. Deanna ) says: 2/25/2011

    Interesting post. I would like to know more how I could create themes for Tumblr and make that kind of money off of them. I guess I’ll have to check out Tumblr to find out.


  4. Christopher Anderton ) says: 2/27/2011

    The problem with Tumblr is all the down time. They really need to do something about it before companies and such could move their platform.