Get That Blog Bounce Rate Under Control!
Many bloggers hope that one day one of their stories will get a big ‘thumbs up’ on Stumbleupon and spread like the plague. Â I recently had the good fortune of posting an infographic that lit up the charts. Â I watched my traffic grow by the hour, barely able to tear myself away from the computer.
At the time I was thrilled, after all, I’ve been in this blogging game for quite some time and realize that these occurrences are the exception, not the rule. Â But now that I’ve had some time to digest the results, I see a glaring problem…
My bounce rate.
I never expected the success to have a long-term carryover effect, but I also wasn’t prepared to watch my bounce rate nosedive into the toilet.
The lesson I learned that is if you are going to post an infographic, I recommend making a portion clickable. Â Better yet, you also should add intro text and outro text that contains links back to the blog in which it’s posted on.
Here are a few quickie reminders on how to improve your bounce rate.
- Every story should have a link back to your own blog. Remember to include a link every 120 words. Â These links should be a combination of external and internal URLs.
- State your blog’s purpose/intention on the top header. If your first-time visitors cannot understand what your blog is offering in under two seconds, odds are that they’ll be one-page viewers.
- Have a tag cloud available site wide. You want your audience to be able to find the information they are looking for from any page they are on.
- Include related links at the bottom of every post. Many blog platforms have add-ons that will perform this task automatically. Â Even if you have to add the links manually, itâ€™s a worthy endeavor.
- Encourage readers to take action. Possibilities include offering a survey, challenging them to answer a question or offer a swanky prize.
Learn from my mistake; don’t allow a positive event have a negative influence on your overall blog picture.