Performancing Metrics

Get That Blog Bounce Rate Under Control!

Many bloggers hope that one day one of their stories will get a big ‘thumbs up’ on Stumbleupon and spread like the plague.  I recently had the good fortune of posting an infographic that lit up the charts.  I watched my traffic grow by the hour, barely able to tear myself away from the computer.

At the time I was thrilled, after all, I’ve been in this blogging game for quite some time and realize that these occurrences are the exception, not the rule.  But now that I’ve had some time to digest the results, I see a glaring problem…
My bounce rate.

I never expected the success to have a long-term carryover effect, but I also wasn’t prepared to watch my bounce rate nosedive into the toilet.

The lesson I learned that is if you are going to post an infographic, I recommend making a portion clickable.  Better yet, you also should add intro text and outro text that contains links back to the blog in which it’s posted on.

Here are a few quickie reminders on how to improve your bounce rate.

- Every story should have a link back to your own blog. Remember to include a link every 120 words.  These links should be a combination of external and internal URLs.

- State your blog’s purpose/intention on the top header. If your first-time visitors cannot understand what your blog is offering in under two seconds, odds are that they’ll be one-page viewers.

- Have a tag cloud available site wide. You want your audience to be able to find the information they are looking for from any page they are on.

- Include related links at the bottom of every post. Many blog platforms have add-ons that will perform this task automatically.  Even if you have to add the links manually, it’s a worthy endeavor.

- Encourage readers to take action. Possibilities include offering a survey, challenging them to answer a question or offer a swanky prize.

Learn from my mistake; don’t allow a positive event have a negative influence on your overall blog picture.

Categories: Blogging Tips

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Comments

  1. TrafficColeman ) says: 3/22/2011

    My bounce rate is about 12% now..I got related links through my post..so this keeps my rate down because people are surfing the whole site..

    “Black Seo Guy “Signing Off”

    Reply

  2. Daniel says: 3/22/2011

    A recently a post of mine became semi-popular on Reddit which was encouraging but also highlighted just how high my bounce rate is (80+%). I’m going to try add a popular posts (based on comments) list to the site to see if that helps, I have to admit I really don’t like tag clouds but maybe I should reconsider that.

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  3. Natalija ) says: 3/22/2011

    Right now I have four blogs and at the beginning I did not know anything about it. The first blog I lawful inside all in a row, so that came to mind, then I started thinking about the content. now I meet would be better, but can always be better. I will try!

    Reply

  4. Jerrick ) says: 3/24/2011

    a hyper link in every 120 words? wasn’t that too much for a long blog?
    to solve the reader misunderstood or not understanding will be better to have a clear sub header to help up. Not a must for call to action, you may use open ended question in the end or you may play the wording wish ask suggestion from there or allow them to defense it . Sometime you do know what the answer but you still would like to get suggestion from your reader to create more topic.

    Reply

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