While Tumblr is used by millions of people ranging from fashion artists, news organizations and professional bloggers, this is the first time the platform has been embraced by the US Federal government.
“GSA negotiated the Tumblr terms of service, and we are the first federal agency using Tumblr,” said GSA spokesman Robert Lesino. […]
“We chose Tumblr because it is a rapidly growing platform,” said Jessica Milcetich, USA.gov Blog manager. “It not only is for blogging, but it offers social features so people can share, comment and connect.” (Federal Computer Week)
It’s unclear what the GSA was using before (note: does anyone else know?), although they imported all of their posts upon Tumblr from their previous platform.
The agency is also using Disqus to power their comment section, and seems to enjoy writing lengthy posts (which isn’t exactly typical of the average Tumblr user).
While it’s not surprising to see the government adopt blog service platforms (after all, the “much loved” TSA uses Blogger), Tumblr’s embrace by the agency signals that the micro blogging service has gone mainstream (which should please their investors).