After receiving criticism over their commenting system, Facebook has refreshed their commenting system in a bid to appeal to bloggers resistant to outsourcing their communities.
Aside from adding permalinks (via the timestamps) and making comments SEO friendly, Facebook is also launching one feature that may appeal to bloggers.
We are introducing a modified Comments Box News Feed story to feature more social context. Simply include the
og:site_namein the Open Graph meta tags on your site to generate the following larger story:
Optimizing the News Feed story increases the click-through-rate (CTR) back to your site and encourages people on Facebook to contribute to the discussion. To verify the image, title, and description Open Graph meta tags, visit the URL Linter. (Facebook Developers Blog)
As an additional bonus, Facebook is now allows bloggers to export their comment via the Facebook Graph API, which should help ease fears of having blog communities “locked in” without an exit strategy.
With Facebook comments boasting social analytics and troll unfriendly technology, we may see even more bloggers and web domains outsource their communities to Facebook now that they have addressed most (if not all) of the objections.
For those of you who allow users to comment upon your sites, will you now consider outsourcing your comment section to Facebook? If not, why?