Performancing Metrics

Archive for June, 2011

Blogging Pitfalls: Why Where you Register Your Domain Matters

When it comes to setting up your own blog, it’s pretty well understood that you need to have your own domain and that it needs to be under your control.

However, people view the process of setting up a domain as being completely different from that of setting up hosting. Where most people are meticulous in their search for a host, comparing prices, reading reviews and trying to find a solid, reliable company that has a great reputation, most bloggers just choose the cheapest domain registrar and go.

Unfortunately, this can be a terrible mistake and it can cost you and your sites dearly. Worst of all, it can even cost you more money in the long run, putting you in a position where you spend more money to keep using a service that is actually bad for your sites.

It’s time to understand that not all registrars are the same and that some definitely can harm your site. However, learning how to avoid the bad registrars is no simple task but one that every blogger and webmaster needs to learn. Read More

Categories: Blogging Tips
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5 Easy to Implement Ways to Make Money From Your Blog

Blogs make up a huge part of the internet world. Tons of people currently run blogs, whether they be for personal or professional reasons. A lot of businesses maintain blogs to keep their current and prospective consumers up to date on current operations within the business. Blogs are so versatile that many people have discovered ways to make money off simply writing and maintaining blogs. It can be a relatively easy process, as long as you can keep track of your activity.

Try any of these tools to help you start making money off your blog.  These are basics for blogging beginners like me!

A) Google Adsense

Selling advertising space on your blog is the biggest and most common way to make money off your blog. With Google’s Adsense service, you can have at most three ad units, which display no more than four ads each. The best part about Adsense is that the ad content matches the content of your blog. So if your blog does restaurant reviews, then restaurant-related ads will appear.

Each time a reader clicks on the ad, you will receive a set price per click. Adsense also allows you to track how much you’re making through a personalized report page. Read More

Categories: Blogging Tips
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Blogging Pitfalls: How to Create or Find Your Blog’s Identity

Very quickly, if I visit your blog, will it stand out and be memorable to me? Will it separate itself from any of the sixty blogs created in the last minute? What about any of the more than 86,000 that will be created today? What about the more than half a million created this week?

If your blog is going to succeed, it has to stand out and be something other than “Just another WordPress (or other blogging system) blog”. Doing that, however, isn’t very easy not because it’s difficult to give your site a custom identity but because, with so many other sites out there, it can take a lot of work to give your site something that no one, or almost no one else, has.

However, if you don’t do it, you risk your good work and your energy going to waste, getting lost in the endless and faceless crowd that is 99% of all blogs created. For your site to succeed, it must have a “face” and a unique presence, something you’re not going to get without rolling up your sleeves and getting a little bit dirty with your theme, logo and your domain.

It might be intimidating if you’ve never done it before, but it isn’t half as scary as having millions of twins out there, ready to take your blogging identity in a heartbeat by sheer accident alone.

Read More

Categories: Blogging: How To
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Tumblr Gives Photo Bloggers Another Reason To Switch


After partnering with SoundCloud in order to broaden Tumblr’s appeal to music lovers, the micro blogging service is now including a small (but useful) feature that will appeal to hard core photo bloggers.

The Dashboard now lets you view the Camera Model, ISO, Aperture, Exposure, and Focal Length of any photo uploaded with Exif data. (Tumblr Staff)

Although the inclusion of EXIF data will not appeal to the average user, it’s inclusion will excite professional photographers who are (not surprisingly) obsessed with the “hidden” data behind each and every photo.

The inclusion of EXIF may also help Tumblr attract more photo bloggers, as well as give them another reason to use their service over social networks like Instagram, and Twitter (the latter who is jumping into the photo sharing wars).

The feature is only available to Tumblr layouts supporting EXIF tags, which theme developers need to include if they want the camera information to be shown (note: you can also add it as well if you are comfortable with HTML).

For those of you who are photo bloggers, what are your thoughts regarding the inclusion of EXIF?

Would this convince you to use Tumblr as your main photo sharing service or would you consider sticking with services like Flickr instead?

Categories: Blogging News
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6 Essential SEO Tools That Will Make You Rank

Let’s talk about a topic that most SEO’s have in common – SEO tools. There are plenty out there that you can use to guide you during your SEO campaign and everyone has their own preference when deciding what to use, depending on what kind of results they want to achieve. Here’s a list of some of my favorites as they have yielded the best results for me at my seo company in South Africa.


After trying a number of methods to keep track of link building efforts, with all the emails, link partners, linking prospects and more, I found a great tool called Buzzstream. In Buzzstream, all information about a link partner is recorded which means it’s as simple as bookmarking a site for future reference. All the details about a possible link partner will be saved, from email addresses and pages you want to link from to domain page rankings and loads of other stats. When adding them, you can specify what kind of link you are trying to get on that particular site as well, making it even easier to manage when the time comes to request these links. A must for any link builder!

Webmaster Tools

Webmaster Tools is maybe one of the longest lasting and most vital tools around. Not only does it give you the best advice when doing onsite optimization for your website, it will also show you different aspects of the site, including where you have duplicate title tags and Meta descriptions. While these are probably the simplest things to use Webmaster Tools for, other more complex things like malware and 500 server errors are also viewable from here. Read More

Categories: Blogger Tools
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Will Blog Streams Make RSS Readers Irrelevant?

Despite the wide adoption of RSS throughout blog platforms and social networks, RSS readers (such as Google Reader) are still mainly used by geeks and political junkies.

While yours truly thinks RSS readers are the best way to stay updated with what’s happening around the blogosphere, blog streams (a feature popularized by Tumblr and social networks) could further marginalized the need for RSS readers in the future. Read More

Categories: Blogging Tools
Tags: , Makes It Easier To Customize Your Blog

Automattic (the company behind has released a new feature that will please non-geek bloggers attempting to customize their sites.

Today we’re excited to bring you Custom Design, a powerful new tool that combines easy to use, code-free font selection from Typekit and a beautiful CSS editing interface with world-class support from our famous Happiness Engineers. […]

The Font Editor provides a visual preview of your blog with over 50 gorgeous premium Typekit fonts—from foundries like Mark Simonson, exljbris, FontFont, and the League of Moveable Type—and allows you to easily modify the size and style of your fonts. (Official WordPress Blog) Read More

Categories: WordPress News
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Blogging Pitfalls: The Six Keys to Making a Blog That Lasts

It’s a well-known fact that, no matter how you look at it or what blogging service(s) you examine, that the majority of created blogs aren’t active. In fact, most don’t seem to make it to their second birthday and surprisingly few make it to their first.

The blogging world is a landscape littered with fallen soldiers, abandoned ideas and forgotten dreams. Even I, someone I who prides themselves on building sites that last, has had to abandon more sites than I’ve kept.

This problem of blog abandonment and blogging loss has been exactly what this column is about, finding the reasons good blogs die off and warning bloggers about how to avoid the pitfalls. However, this week we are taking a step back and looking at it from the reverse, examining the keys that are required to make a blog successful, not the problems that can cause it to fail.

With that in mind, over the years I’ve noticed a million different ways for a good site to die, including no reason at all sometimes, but there have definitely been a handful of keys that every site needs to have, with almost no exception.

So, if you’re starting up a new blog or just wondering how to make sure an existing one sees its next anniversary, here are the keys that separate the sites that thrive from the sites that die. Read More

Categories: Blogging Tips

Tumblr Leap Frogs

After passing 20 million blogs 11 days ago, the micro blogging service has achieved another milestone as Tumblr now officially hosts more blogs than (a feat they apparently achieved about 24 hours ago).

As of this post over 20.8 million blogs are hosted by Tumblr, compared to about 20.76 million blogs hosted by (the latter who is also witnessing tremendous growth online). Read More

Categories: Blogging News
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Devil’s Advocate: Why Blogs Should Ditch Comments

Although I’m personally a fan of comment section (regardless of whether you power it with Facebook, Disqus or choose native comments instead), there are a number of prominent blogs who have disabled the comment section completely.

Sites like Daring Fireball and Instapundit (not to mention millions of Tumblr blogs) refuse to open up their posts for readers to comment upon, choosing instead to allow readers to email responses to the writer.

For those of you who are undecided about the value of blog comments, here are a few reasons why you should consider disabling them upon your sites. Read More

Categories: Blogging Tips
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