Performancing Metrics

You CAN Hire Blogging Help; Consider These Micro Jobs

If you are lucky enough to have a little extra money to invest in your blog, you are faced with the difficult challenge on how to use that money to best benefit your brand.  I’ve hired several people to take on “micro” blogging jobs in the past, each with varying degrees of success.  Let’s look at some of the positions you can hire for and the pros/cons that come along with each.

Social Media
This is the first area that many bloggers look to get some help with. The most important thing to keep in mind is that you need to hire a person who you can trust your brand with.  This is the equivalent of handing over your car or house keys to a stranger, so it is essential to research the person and have an in-depth interview with them.  The nice thing about hiring someone to assist with your blog’s social media efforts is that the ceiling is high and the metrics are trackable.  Heck, getting someone to manage your Facebook fan page alone can be a full-time job.  Set goals and keep an eye on your ROI.

Additional Bloggers
The more (strong) content your blog has the better, at least that’s with several recent studies have revealed.   When bringing on additional freelance bloggers, I recommend putting together a one-page style sheet.  The goal here is not to mimic the AP Stylebook, rather, it’s to reinforce what the blogger must accomplish with each post that they write. For example, you might want to include something like:

Each blog entry must include…

- 2 external links to relevant blogs
- The keywords “best blogger ever”
- An upbeat and friendly tone

Keep it simple and direct; if you overwhelm the blogger with information, your core message will get lost.

Email Trafficker
Not everyone can be as disciplined as Tamar Weinberg when it comes to getting your inbox to zero! If you need help in this area, hiring a person to manage your inbox can be useful.  They can simply place items into folders or go as far to respond to inquiries on your behalf – the choice is yours. A well-managed inbox allows you to respond to items faster, and more importantly, helps you prioritize items for your blog.  You can also decide to have this person correspond with PR folks.  Once your blog gets on the radar for a given niche, you can expect to get inundated with book offers and press releases – all looking for free promotion.  Consider hiring a person to communicate with these agencies and to weed out the junk, presenting you only with the solid offers.

Comments
There are three jobs that you can hire for that fall within the blog comment realm: someone to write comments on your blog (shady business practice?), someone to leave intelligent comments (and a backlink) on related blogs, and someone to approve/reject your blog’s comments before publishing. Ideally, you might find one person to handle all of these tasks.

Enhancements
This job would require someone to bring new layers to a blog post you have written. This is a useful hire for folks who fashion themselves as writers, but not necessarily bloggers.  After you complete an article, this individual makes it blogworthy by adding links, images, polls, and other interactive goodies that encourage two-way communication.

Salesperson
Offer up a healthy commission and you might motivate a budding salesperson to close a few deals on your behalf.

Additional Products
Consider hiring a ghostwriter (I’ve had good luck on eLance) to turn your previous blog posts into an ebook or other sellable item.  This can help give old content a fresh voice.  And the best part is, it allows your brand to tackle a major project, without taking you away from your daily blogging duties.

Finding the right folks for the job and agreeing upon fair payment is a challenge in itself.  But with enough work and a little luck, you can soon transition from a blogger to an employer! And the additional help can bring your blog to the next level.

Tell us about your experience hiring blogging help in the comments section below.  If you could only hire for one of the jobs above, which would it be?

Author Bio: Andrew G. Rosen is the founder and editor of Jobacle.com, a career advice blog.  Follow him on Twitter (@jobacle) or connect on LinkedIn. He also likes to take pictures of lonely chairs.

Categories: Blogging Tips
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Comments

  1. Oscar Gonzalez ) says: 9/23/2011

    Thanks for these tips, they’re pretty good. Although for the email stuff, rather than hiring somebody, it is better to just create filters or rules. All modern email systems support this and it would save you a buck if you’re even considering it.
    - Filter messages into the appropriate folders
    - Create templated responses for PR stuff.

    Both of these things are easily doable with gmail or google apps, outlook or even thunderbird.

    The comments advice is good too but you have to be careful so that you aren’t misrepresented.

    Reply

  2. MT Nickerson ) says: 9/23/2011

    Funny to read this post today as I wrote, in part, something similar last night. I am beginning to recognize the need and importance of having assistance. My need at the moment isn’t critical, but down the road it may become more pressing. I have considered tapping my network of readers (many of which are bloggers, too) to write gratis for my blog during times when I am away. Not sure about this, but I worry that ‘you get what you pay for’ might apply.

    Anyway, always good to make a plan during times of quiet and low-need, than when you become so swamped you are forced to act in desperation.

    Reply

  3. Jamie Northrup ) says: 9/23/2011

    Some good tips of things that can be outsourced, I’ve hired freelancers sometimes for certain things, but I think I would like to get someone that I can trust and build a relationship with to help.

    Reply

  4. Uk cloud hosting says: 9/24/2011

    MIcro jobs are good way to earn online income.

    Reply

  5. Susan ) says: 9/27/2011

    Maintaining and amplifying one’s blog is too important to farm out piece meal. It would behoove a serious blogger to work with a marketing communications consultant who understands both online and off-line writing and promotion, and work together to develop a plan as to which tasks to tackle first. Give them the opportunity to submit a strategy and tweak it over a 30-day period.

    Reply

  6. sites like Fiverr says: 8/5/2012

    I think it’s really helpful to assign some micro jobs to some people instead of you doing it all by yourself. There are plenty of micro jobs sites where you can buy and sell services at cost effective prices so you can make sure you’re not also wasting too much money for a simple task.

    Reply

  7. micro-job site says: 2/7/2013

    very good article. but is there any site which all woes us to sell gigs in free of charge without any fee?

    Reply

  8. linkan says: 11/27/2013

    great information…
    Thanks for the tips.

    Reply

  9. shatilarefin says: 12/2/2013

    I want to mentioned a site for this kind of micro jobs. A little fees will take to complete your task. There is available work for your extra income.

    Reply