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How an Internet Marketing Company Implements Search Engine Optimization

You’ve heard about Search Engine Optimization, more commonly called SEO, and you know it’s important for your business’ website, but do you really understand the concept and process behind it?

In short, SEO is the process of optimizing a website by tweaking both internal and external factors to drive website traffic that originates from search engines.

Here’s a brief rundown of SEO and what takes place when a website is made search engine friendly.

A Basic Explanation of Search Engines

If you’ve worked with an internet marketing company, you’ve been told that it’s important to ensure your website is search engine optimized so that search engines can pick it up in certain keyword searches. Search engines are text-driven programs that crawl the different web pages to find what’s on them. The search engines then index everything they come across during the crawling process.

During the indexing process, pages are assigned to certain keywords, which is how search engines like Google, Bing and Yahoo determine which pages show up in searches. Next, the search engine processes the information by comparing the page to pages that are already indexed; relevancy of the page in comparison to what has already been indexed is also calculated. Lastly, the search engine retrieves the results and shows them in your browser, sorted in a range from the most to least relevant.

Keywords and Keyword Density are King

When you’re looking to work with an internet marketing company, you’ll likely consider purchasing SEO packages that select keywords for your website. The most successful keywords are generally two- and three-word search terms.

Internet marketing companies will use certain algorithms to determine which keywords will help drive users to your website. It’s also important to ensure keywords have the proper density, which helps determine how relevant a page is considered when it is crawled.

Dividing the number of keywords in the copy by the number of total words, then multiplying by 100, determines keywords density. The basic idea is that if a page has a higher keyword density, it will be considered more relevant. For major keywords, a density of 2 to 4 percent is generally accepted, with a density of 1-2 percent being ideal for more minor keywords. Be sure not to over-stuff keywords into your copy. That can penalize you in search results.

A Good Internet Marketing Company will Seamlessly Implement SEO

When SEO became a standard practice within the last decade or so, many companies tried to stuff their clients’ websites full of keywords, making the copy unintelligible and hard to understand. Thanks to the complicated algorithms used by top search engines, it’s impossible to get away with that type of SEO abuse today.

Instead, good SEO means integrating the keywords into the existing copy on a website without altering the meaning of the text. This helps preserve the original tone and voice of the client’s website and, most importantly, will ensure the site is indexed properly when crawled by the search engine.

After reading about how an internet marketing company will use SEO to improve your site’s performance, you’re probably interested in learning more about finding an internet agency. Guest post written by Michelle.

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  1. Diego says: 1/30/2012

    Michelle, that is a great breakdown of SEO. I have read recently that Keyword Density is playing a smaller and smaller role in SEO and that you really only need to have the desired keyword in your header and first paragraph. Would you say there is any merit in this or is it actual SEO people trying to lead me down the wrong path? Thanks again for the post.


  2. Jamie Northrup ) says: 1/31/2012

    Like Diego, I’ve heard that headings and the first paragraph are important, and also to more fresh content related to the main keyword the better you will rank. I also heard that social media accounts are now being related into SEO, for example if your keyword is about football and you get retweeted by football related accounts it will help, specially from accounts with more football related followers.

    It makes sense to me that it should help, but does it really? I assume Google is using more info from the +1s than from Twitter.


    • Baadier Sydow ) says: 2/5/2012

      Hi Jamie, just barging in here but has the effect of retweets by relevant accounts been confirmed? I have a few niche twitter accounts and websites and I’m thinking with that logic you could rank with only tweets if the retweeters have enough authority.


      • Jamie Northrup ) says: 2/5/2012

        Hi Baadier,

        I don’t think it’s been confirmed, I just heard people say that, it wouldn’t surprise me that it did, but if it isn’t I bet it will be in the near future.


    • lap mang fpt ) says: 7/21/2012

      Thanks for sharing ! I don’t think it’s been confirmed, I just heard people say that, it wouldn’t surprise me that it did


  3. Gabriel Simões ) says: 2/1/2012

    Great Article, thank you for sharing. Jamie, i don’t know about the Social Medias. As far as i know, they are not having yet a great impact on SEO, but i might be wrong. I will search more about it. Thanks for the discussions :)


  4. Azqia ) says: 3/16/2012

    Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.


  5. led t-shirt says: 6/26/2012

    Thanks for sharing this very helpful article