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Constructing Your SEO Campaign As You Would Build A House

If you drive around many towns or cities you will no doubt see new houses being constructed, as with house prices on the rise it’s becoming a popular way to get onto the housing market. It allows you to truly put your personality and tastes into your property, so that on that much-anticipated day when you receive the keys you will have the reassurance that it’s your hard work and sweat that has gone into the build.

There are various factors that need to be taken into consideration when building a house, and the elements involved are not too dissimilar to how you would construct a successful SEO campaign.

Find a Contractor

Although you may have dreams of putting bricks and mortar together yourself, you will no doubt need some professional help to ensure there’s no risk of your house falling down. With this in mind you will need to look around to find a contractor that can assist you in turning your dream into reality.

When you begin your SEO campaign, it can also be tempting to tackle it yourself. However, this will mean that you may not get the results you need because you won’t have an understanding of what Google is looking for. So, ensure that you find the right SEO Company to help with your campaign, and you can rest easy knowing that somebody else is looking out for your business. Furthermore, they will have in depth information surrounding the subject, and


Whether you live in a stormy climate or are fortunate to have sunshine all year round, your house needs to reflect this. During the construction process, you should ensure that you find materials that will be durable and long lasting.

Choosing the right keywords for your SEO campaign can be a difficult task, and you need to ensure that you grasp what your audience are looking for before you hit that coveted number one spot. If you choose the wrong keywords your campaign will fall flat on the ground, much like your house would if you built it with straw and mud on a river bank.

Finishing Touches

Your house is complete and you’re ready to move in, and with keys in hand you will no doubt be excited about buying the finishing touches that transform a house into a home. From carpets to curtains to cabinets, these last additions to your property are what make it a comfortable environment for you and your family to grow in, and undoubtedly you will pick pieces that show off your taste. However, your home will never be completely finished; as you continue to add furniture and other aspects throughout the time you live there to keep up with the changing trends in design.

Your SEO campaign is an on-going process that needs working on consistently to ensure that you are always performing, and by adding extras such as article marketing or social media you will ensure that it’s always fresh and unique. It’s also worth keeping an eye out for the changes in Google’s algorithms, as this is where you will find the shifting trends in SEO.

Building a house can be a stressful task, however by putting in the care during the construction process you will ensure that you have a home to last you a lifetime. Take the same care with your SEO campaign, as it’s only as successful as you make it.

This guest post was written by Sally Powell, a Content Writer for a leading SEO company who specialise in article marketing, web design and PPC.

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  1. William@ Budget Web Design says: 4/11/2012

    What make me so impressed here the way you correlated seo with real estate. Prefect correlation!!! I like your creativity. Looking forward more from you something like this. I really enjoyed and learnt a lot.


  2. Rob Start says: 4/11/2012

    The key is the keywords. If you target the wrong keywords, nothing you do later will help your cause.


  3. Sally Powell ) says: 4/12/2012

    Thanks for the comments, and Rob I agree it’s essential that you choose the right keywords from day one. William many thanks for your enthusiasm, glad I could be of some help to your learning!


  4. cheap mlb kids jerseys says: 4/15/2012

    This is a great post ! it was very informative. I look forward in reading more of your work. Also, I made sure to bookmark your website so I can come back later. I enjoyed every moment of reading it.


  5. link building link ) says: 4/21/2012

    Generally I do not read post on blogs, but I would like to say that this write-up very forced me to try and do it! Your writing style has been amazed me. Thank you, very great post.


  6. Sally Powell ) says: 4/27/2012

    Thanks for the fantastic comments, it was a pleasure to write, and i look forward to enthralling you all with more SEO fun content in the future.


  7. Cyber Corp Software says: 6/21/2012

    This is great to read before starting a SEO campaign.


  8. Sally Powell ) says: 6/22/2012

    Thanks for the message Cyber Corp Software: hopefully it’ll give people an insight into SEO and help them in the initial stages of any campaign! Whilst also being fun and interesting to read!


  9. FreelancerDame ) says: 3/20/2013

    You have hit the target. The fundamental thing is to find the best keywords out there. I use the ColibriTool for this. I’m testing it out and it’s actually good. It all starts from the keywords. Building the house without the foundation is useless.


  10. The SEO Works (Sheffield) says: 10/22/2013

    I like the comparison between choosing an SEO agency and building a house!

    Now of course the keyword selection process is a little different now that Google Keyword Tool is no longer with us.
    Personally I’ve had problem with the keyword planner, as I know several other SEO’s have too.