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How to Get the Most Out of Your Blog Photos

All good bloggers know that good content is the key to success when blogging; however they also know that great content isn’t what draws a reader into a post. There are two things that a reader sees before clicking on a post: the title and the photo. For many, coming up with a catchy headline is seen as the hard part while choosing a cool photo is simple. After all, all you have to do is pick a photo that looks cool, right?

In many cases, yes, choosing a photo is as easy as looking at something and seeing something you like. However, it is important that every bloggers knows how to use photos correctly and where to find the photos to use. Bloggers use photos for several reasons:

  • The most common reason a blogger uses a photo is to set his/her content apart from the rest. Photos are easy to remember.
  • Enhance the meaning of the article. For example, a post with a lot of screenshots will be easier to understand than a big block of text.
  • On that same note, readers get overwhelmed with nothing but content. A photo helps to give a blog post the illusion of being manageable.

Understanding why photos are important to a blog post is one thing, but it is quite another to put these reasons into action. Consider a few of the things you should keep in mind when looking to get the most from your photos:

Formatting and Uses for Blog Photos

Just as with content, slapping together a photo isn’t a good idea. In other words, just putting whatever photo you like wherever you want might not give you the best results. There are a few things a blogger can do to help make sure photos are used correctly:

1. Captions – Putting keywords in your captions will help your article when it comes to being indexed by a search engine.

2. Location – It is always best to place your photo at the top of the article. This ensures that a reader will see the photo and it makes sure that the photo will be remembered with your article. In general, most blogs find that a photo in the top left hand corner works well.

3. Screenshots – Screenshots work great when you’re trying to teach someone how to do something. These are the types of photos that will go inside the copy; however it is recommended that you still have a feature photo near the top.

4. Size – If you are just going to have one photo at the top of your blog post, most bloggers recommend around 200X300. However, if your photos are the entire blog post (little content), you will want your photos to be much bigger.

Ultimately the way that a blogger wants to use a photo is entirely up to the blogger. I have seen many very successful blogs that add large photos above the article (such as The Credit Letter), and I have seen blogs that place photos

Free vs. Paid Blog Photos

When it comes to finding a photo, you have a few different options. Bloggers can purchase stock images from sites such as Shutterstock or iStockphoto for as low as $1 per photo. These photos are typically better quality and have a bigger selection than the free photos available.

Nevertheless, free photos work great for many bloggers. It is important to keep in mind that if you are going to use a free photo, you must give credit to the site where you found the free photo. Sites such as stock.xching or freedigitalphotos.net offer a wide variety of free photos. Both sites are easy to use, yet they may not have the specific photo you’re interested in using. If this is the case, it’s best to splurge a little bit and buy the photo that is really right for your blog post.

Photo Credit: tweetingandbusiness.com

Amanda DiSilvestro is a writer on topics ranging from social media to merchant services. She writes for an online resource that gives advice on topics including document software to small businesses and entrepreneurs for a lead generation website, Resource Nation.

Categories: Blogging Tips
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Comments

  1. Rob Start says: 4/18/2012

    Very informative post, i totally agree that the image and headline is most important (unless it is a rss reader, in which case the headline is all that matters). Surely your image for this post could have been funkier!

    Reply

    • Amanda DiSilvestro ) says: 4/18/2012

      That is so funny that you say that because I thought a lot about what photo to put on this post! I had some crazy ones to “grab your attention,” but then I thought that someone would complain about how they had nothing to do with the article and call me a hypocrite. *sigh*

      Reply

  2. Usman ) says: 4/18/2012

    Great post. Another way to find free photos is to use flickr advanced search.

    Reply

  3. Companies Removals says: 4/20/2012

    Visual arts have a huge impact on our senses, it is namely the picture which may attract the whole attention to a certain article. Pictures are the additional material which complement the content with exmple and if they are suitably selected they may carry the main concept.

    Reply

  4. port canaveral cruises deals says: 4/20/2012

    Nice article, I prefer to pay for picture space on servers. If I pay then I know it won’t ever get deleted, although I do post some photos on flicker as a public album.

    Reply

  5. TeluguMuchatlu ) says: 4/24/2012

    I have already implemented this on my Blog and i have seen the positive result in less than 24 hrs..Great post..

    Reply

  6. Amanda DiSilvestro ) says: 4/24/2012

    Great to hear that people agree! I also think Flickr is a good resource that I did not mention, so glad you bring it up. Thanks for reading :)

    Reply

  7. Bindhurani says: 4/29/2012

    I usually use my own photo. In my blog I can add a caption, description and alternate text to the photo. Never thought about the location of the picture in the blog though. Thanks for that.

    Reply

    • Amanda DiSilvestro ) says: 4/30/2012

      I really like blog owners who add their own photos. If you have a great camera I think this is an awesome way to really draw readers into your blog! Thanks for mentioning that as an option!

      Reply

  8. stacie tamaki ) says: 7/3/2012

    Great post. I couldn’t agree more. Pictures are the eye candy hook that draws readers in. As for where to get them, since a lot of bloggers are writing in an editorial style about their own experiences taking your own so your readers can actually see what you saw makes your blog more unique. The bonus: The more you shoot, practice and learn the better your photography skills become :)

    Reply

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