Performancing Metrics

Archive for April, 2012

Constructing Your SEO Campaign As You Would Build A House

If you drive around many towns or cities you will no doubt see new houses being constructed, as with house prices on the rise it’s becoming a popular way to get onto the housing market. It allows you to truly put your personality and tastes into your property, so that on that much-anticipated day when you receive the keys you will have the reassurance that it’s your hard work and sweat that has gone into the build.

There are various factors that need to be taken into consideration when building a house, and the elements involved are not too dissimilar to how you would construct a successful SEO campaign. Read More

Categories: Blogging Tips
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Do You Need Copywriting Services at All?

One of the major mistakes my clients make when looking at SEO and copywriting is that they consider them as separate elements.  I’m not sure I agree – I see copywriting and SEO and SEO copywriting services as a glorious whole that many of us just don’t think about… until they go wrong.

Reactive or Proactive?

One of the issues that I’ve seen crop up time and again (so often in fact, it’s a case study of mine for new clients in certain industries) is the idea that we only use services when we need them – not as a preventative.  Hiring security experts after hacks, hiring web designers at the last possible minute before launch and sometimes need to push back launch.  Then, what about copywriting? Read More

Categories: Blogging Sense, Blogging Tools
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Blogging Pro Job Board Highlights (April 2-6)

Blogging Pro Job BoardHappy Easter, everyone! Here are the highlights from this week’s job board. Enjoy the weekend.

Editor for Marketing Material

This editing gig is for our Toronto-based readers. A manufacturer of Tibetan rugs – which we know are some of the most beautiful in the world – needs someone to edit their marketing material. The project pays by the hour.
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Categories: Jobs
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The Hardest Part Of Blogging

Difficult ClimbBlogging isn’t easy.

From choosing a domain, to building a theme and consistently writing great content, there is nothing about blogging that is simple. That is, if you want to do it well.

Sure, parts of it are more enjoyable than others, though which is usually a matter of opinion. The fact remains that none of it is easy and nearly all of it can and will wear you down.

But the hardest part of blogging isn’t anything technical. Anyone can build a site and anyone can write content for it. For some the challenge is greater than others, but it’s never the most difficult thing you’ll do with running a blog.

The hardest part about blogging, and the reason most people quit, is the simple fact that posting online, at times, can be the loneliest place in the world and it can take all of your hard work and make it disappear faster than you can hit “Publish”. Read More

Categories: Blogging Tips
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What Defines Copying for a Blogger?

I recently wrote a post about writing what you don’t know. Everyone seemed to agree that writing what you don’t know takes longer and doesn’t turn out nearly as well as writing about something you really understand. Nevertheless, most of the bloggers agreed that there are situations where you have to write about what you don’t know. If you’re a full-time blogger like me for a company that asks you to write guest posts all day every day, there comes a time when you’re going to have to write about something you may have to really research. In other words, you have to try and find articles written by the experts and then put your own spin on the same information. This led me to wonder: Is this considered copying?

I think that there is a fine line between copying and researching to create a great article. For this reason, many bloggers do copy articles without even realizing they are copying. It’s important that a blogger really understands how to write about something where research is involved.

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Categories: Blogging Tips
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Celebrities Guest Post Too! What We Can Learn From Them

Guest posting is an excellent tool that has served blogs well. Not only does it provide fresh content, but also a fresh perspective, style and personality. It draws readers already dedicated to that writer’s work, and offers a unique and helpful chance to network with other blog owners.

But possibly the most popular posts are those written by celebrity guest writers. A number of sources will use this tactic to draw readers, and the posts gather a large amount of attention. Not only for the original post itself, but the potential for reposting, quoting and linking. Social media marketing benefits greatly from celebrity blog posts.

Here are five examples, along with a few tips on what we can learn from each one.

1. Tia Mowry for

Tia Mowry for

Tia Mowry first made it to our TV screen back on the 90’s sitcome Sister, Sister with twin Tamara. Since then she has been in a number of things, including BET’s The Game. But last year she embarked on a whole new journey: motherhood. She wrote a celebrity blog post for Parenting about what the experience was like. From the birth of her son Cree Taylor Hardrict, to the joys of breastfeeding and the strengthening of her marriage, she gave wonderful insight into those first few weeks as a new mother that so many of us cherish.

What Can We Learn? Personalization is key. She did not speak in general terms, but wrote about her life in an intimate way that connects to the readers on a deeper level. She reminds all of us who have children of what it was like in the beginning, and brings back cherished memories.

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Categories: Blogging Tips, Guest Posts
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