Performancing Metrics

Archive for May, 2012

Analytics for Dummies: BrandYourself.com

Have you just started to create a presence on the World Wide Web? Or have you been online for some time, but are currently trying to increase your site’s page rank and organic traffic? Designing and building an eye-catching website is the easy part; getting potential clients and customers to find you and your business, while essential, can be much more challenging. One issue may be that you do show up on search engines, but below some of your competitors. This can hurt your business tremendously, so staying on top of this type of data is vital.

BrandYourself.com takes the guesswork out of determining how your site ranks and how easy it is to find online. It uses a simplified set of analytics tools to help you determine your online prominence and traffic. BrandYourself’s tools help you tweak your business as necessary to boost its online prominence without having to first wade through excessively complex analytics data. Read More

Categories: Blogger Tools, Marketing
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Revitalize Your Blogging Mojo By Reading

ReadingExcept for a precious few, everybody is prone to writer’s block. It’s when your fingers and heart are ready to blow everyone away with another one of your riveting blog posts but your mind is unfortunately without ideas. This is usually on of the first signs of blogging burnout, which is that feeling that you’re tired of this whole blogging thing. For people who blog as a hobby, this is not a major issue. However, for people who blog for a living, this is a problem that needs to be addressed immediately.

One of the most effective ways to get out of this gloomy dilemma is to let your mind wander or to direct your attention to something else. One of the easiest ways to do this is by reading. Let’s discuss how reading can be one of your greatest weapons against losing your blogging mojo.

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Categories: Blogging Tips
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Chris Brogan Was Right: Google Plus is the Future

For many people, social networking can be summed up in one word: Facebook. While Facebook is undoubtedly a wildly successful social network, it is not the first such network to appear on the scene, nor will it be the last. Many additional players that have entered the social networks field; however, if any stands a realistic chance of unseating Facebook from the top of the social network food chain, it is Google Plus. Just as many people equate Facebook with social networking, many equate Google with the internet itself. What started out as a modest venture — a search engine — has turned into a multinational behemoth that includes such features as cloud storage, online document editing, an extensive affiliate advertising network — and now, of course, a social network.  Read More

Categories: Blogging Sense, General
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4 Reasons Every Blogger Needs to Know U.S. Law

American Flag ImageThe Internet is a truly international creation, reaching every (or nearly every) country on the planet.

However, with that broad reach comes some very difficult legal questions. Each of those countries have their own set of laws that govern many of the legal issues on the Web including copyright, defamation, contract law, privacy and trademark and so forth.

These countries, historically, have had a great deal of autonomy to set those laws and enforce them as they see fit. However, online, legal problems routinely involve multiple nations. For example, a person in Australia can use a site hosted in Canada to infringe the copyright of someone in Germany.

This is a big part of why it’s important to not just be aware of your nation’s laws, but of other nations as well (within reason). Unfortunately though, it’s completely impractical for someone to learn even the basics of all the relevant legal areas on every country, much less keep up with the changes.

But there is one country that every blogger should study the laws of: The United States.

The reason isn’t a misguided sense of national pride or importance, but because of the practical realities of the Web. Whether you like it or not, your site’s activities are governed in large part by U.S. law and, even if you’re not a citizen or have never even visited the country, it’s laws can come back to bite you.

On that note, here are just four reasons why U.S. law is important to all bloggers, regardless of where they are located. Read More

Categories: Blogging Sense
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How To Blog Like Loki

Loki LaufeysonIt’s safe to say that most of us have seen Marvel’s The Avengers. The movie has entertained millions around the world and has broken almost every box office record that matters. We can all agree that the heroes were not the only stars of this cinema juggernaut — Loki, the God of Mischief, stole every single scene he was in.

Aside from not hurling insults at giant green rage monsters, there are other lessons that Loki can teach us. You, heroic blogger reading this post, can learn a few things about blogging from the Prince of Evil. Let’s start with feeding your ego.

Find an audience.

While Loki Laufeyson is known to be a master of tricks and schemes behind the scenes, we saw in the movie how he enjoys being in the spotlight. As explained by the Invincible Iron Man, Loki wants an audience, and that’s what you should want too.

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Categories: Blogging Tips
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Why do I need a Copywriter?

You’ve established your business. After much financial expenditure and backbreaking hard work, you are keen to get it up and running and generating some takings!  If you think your business will succeed without an appropriate marketing strategy then you will face disappointment. It is worth investing in copywriting services. The word about your new business needs spreading in an informed articulate way.

Higher Rankings in Search Results

Copywriters will look at your website and try to determine what the relevant keywords may be that are associated with your product or service; this is for the purpose of making the site optimised for viewing on the internet. They think about the situations that people would be in to find your site a solution to their problem or query so that when potential clients type in these keywords into a search engine, your site will rank higher in the search results. This is accomplished by typing in the keywords to the metadata that is in the html source code of your website. Read More

Categories: Blogging Tips
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Writing online: why you should be F’ing up your sub-headings

The letter “F” isn’t just for four-letter words. It’s also a pattern you use to read online content. According to eye-tracking researchers like Jakob Nielsen, people scan web pages either as two horizontal stripes – that is, the headline  and first paragraph; and then a vertical stripe – the content that travels down the left-hand side of the page.

So what does this mean to you, the blogger?

Most page visitors won’t read past your first few words. They need to make a snap decision, to figure out if your content is worthy of their undivided attention. Your job is to make that decision-making process easy.

Here’s how… Read More

Categories: Blogging Tips
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Blogging Pro Job Board Highlights (May 21-25)

Blogging Pro Job BoardHappy Friday once again! It’s the last Friday of the month, so I hope you have some cool things planned for this weekend.

In the meantime, here are the highlights from this week’s Job Board. Luck!

Agency Digital Copywriter

Do you have the chops to write financial services copy in a creative B2C manner? Check out this freelance position based out of Chicago. The project is slated to last two weeks.
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Categories: Jobs
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4 Reasons You May Be Better Off Working From Home

When I graduated college, I thought that having a Masters degree would be great, it would open up all sorts of doors for me and I would be rushing up the corporate ladder before I knew it. It turns out that the ‘real world’ had different ideas for me. I cannot tell you how many times I heard “wow this resume is really impressive” only to be told that I did not have the experience required. Instead of constantly hearing “no” on every job I applied for, I decided to create my own job and you can as well. Read More

Categories: Blogging Sense, Blogging Tips
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Procrastination, a Foe of Creation!

I have a hard-core problem managing my time. More so, I have trouble distributing time equally between projects. I take interest in a lot of things but the attention I distribute to each project becomes more and more diluted the more I take on.  Especially at this time of the year when there have been up-and-coming festivals and events where there have been several projects that I have been involved with that could potentially be fortuitous. I am an artist, so I have dedicated time to producing paintings and subsequently selling those; I am an (amateur) web-designer so some of my time has been immersed in manipulating source-code to get a desired visual output, oh and of course, I am a SEO copywriter. On the face of it I look prolific and busy. That is always my intention. But as I get engrossed in one task, the margin of time to fulfil other tasks magically evaporates. It’s amazing! Read More

Categories: Blogging Tips
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