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Archive for June, 2012

Blogging Pro Job Board Highlights (June 25-29)

Blogging Pro Job BoardHappy Friday to everyone! I hope you have met all your deadlines for the month and that you are looking at more work on your plate. Here are the highlights from this week’s Job Board.

Good luck, and have a fun weekend ahead!

Contributing Writers

Know something about K-12 education? If you do, a publication covering this topic is looking for contributing writers living in the Western NY state area.
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Categories: Jobs
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How Internal Linking Improves Your SEO

Search engine optimization isn’t just about being found through online search, it’s about putting your best content in front of the right people. The key to being found by your ideal niche is doing everything within your power to make sure search engines are able to figure out what you do in order to refer the right traffic to your site. One of the easiest tools to neglect in optimizing SEO is internal linking within your website.

Internal linking is a valuable tool you can use to help a search engine figure out which pages on your website are the most valuable. Dave Davies writes for Search Engine Watchthat, “a link from the homepage of a site or another strong page will be weighted higher than a link from a weak page 12 levels deep in its hierarchy.” Read More

Categories: Blogging Sense, Blogging Tips, Blogging: How To
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Boosting Your Blogging Platform: Engage Your Audience

For companies trying to connect with potential customers online, two big challenges face their online marketing and sales conversion efforts. The first is simply getting the consumers to the website through a referral of some kind. The second is keeping those customers interested and engaged on the website through a blog or other marketing tools.

The latter is easier said than done, in part because these engagement strategies are constantly shifting and evolving as new tools and devices are implemented. The casual consumer can be a fickle thing to try to attract through online marketing tools like information-rich company blogs, and effective, multi-faceted strategies. Capturing the attention of prospective consumers can require a significant investment of time and other resources, including trained professionals. Read More

Categories: Blogging Sense, Blogging Tips
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3 Scenarios: Blogging in a Post-WordPress World

WordPress Logo StackedI have been a WordPress user for over 7 years and I deeply love the platform, it’s developers and its users. WordPress currently powers over 16% of the entire Internet and the latest WordPress release, 3.4, has already been downloaded some 2.8 million times since it’s release barely two weeks ago.

WordPress isn’t going anywhere quickly but the fact remains that WordPress is vulnerable to the same tidal shifts that have affected other companies. After all, Yahoo! was once the runaway lead search engine and MySpace was by far the most popular social network.

Like MovableType before it, WordPress faces threats to its dominance both in the traditional sense, meaning other platforms that compete directly, the existential sense, meaning shifts to the Internet that could wipe out such platforms, and even from within in the form of forks and community splitting.

So what would a post-WP blogging world look like? Here are a few possible scenarios to consider and what they might mean for the bloggers working within them. Read More

Categories: Blog Software, WordPress News

Does Your Blog Have Its Own Logo?

Blog LogoOne of the easiest ways for your blog to stand out is to have its very own logo. Brands, whether products, services, or people, will naturally integrate their logos into their blogs. But what about those of us who do not represent a group, a company, or a brand? Should we just settle for a pretty blog theme and a catchy blog title? No, we shouldn’t.

Why Your Blog Needs a Logo

Don’t think that because you’re not representing a brand, it’s fine to leave branding out of your blog. Remember that even if you’re an individual blogger, you can be your own brand. People need to remember your ideas, your charm, and your personality, but you have to start with the basics. When people go to your blog, they need to remember your blog’s name, your own name, and what your blog looks like if you want to establish your blog’s identity. Having a logo covers all of that.

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Categories: Blogging Tips
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7 Common Blogging Mistakes (And How to Avoid Them)

Mistakes.

It sounds painful, doesn’t it?

And that’s the funny thing about blogging: while most of us do it because we find it fulfilling, we also drive ourselves crazy making common mistakes.

But fear not.

In this post we’ll look at 7 common blogging mistakes and how you can overcome them TODAY.

Ready? Then let’s roll…

Mistake #1. Forgetting the USP

Your Unique Selling Proposition (or Unique Value Proposition) is what separates you from, well, every other blog out there.

For example, let’s say you’ve got a travel blog. You need to develop a strong USP to differentiate. A few ideas would include green travel, solo travel and budget travel for couples. Each of these identify an audience for your content.

A USP should be no longer than one sentence long and describe exactly what your blog is about. If you don’t already have a USP, do this first! Read More

Categories: Blogging Tips
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Journalists Forced to Adapt to Technology

journalists at play

Technology has become both friend and foe to journalists. In many ways, it has made life easier for them: it has allowed them to work almost up to a deadline and then electronically send pictures and articles straight to their editors from any place in the world. It has also made it much easier to connect and communicate with sources and to research material for an article.

On the other hand, technology has also been the reason why so many magazines and newspapers have been dying a slow death in recent years. Nowadays, the public can get their news almost as it happens via Internet websites or social media sites. In addition, the advertising dollars that once made print media profitable have dried up and migrated to other outlets. Even the classified advertising dollars that once brought in appreciated revenue have dried up now that sites such as Craigslist offer the same type of service for free. Read More

Categories: General, Interesting, Marketing
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Use of Social Media by Law Firms

I was on my first assignment and task as a writer for a law firm. Because of the trend in social media lately, I decided to check how the law firms utilize and use it for their online promotional campaigns.

Recently, the demand for social media marketing has greatly increased for several reasons. One of these is the relatively low cost of maintaining marketing campaigns in social media sites. Plus there are a lot of channels to choose from.

Law firms now extensively use social media in their link building and SEO campaigns. No wonder why because social media is getting more attention. Read More

Categories: Opinion
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7 Blogging Tips that Always Work

The success of a blog depends on the coverage of people it has reached. It is just ironic that with millions of people connected via Internet, you’re already lucky if your blog gets read by one person per day. You can write a blog with perfect grammar and impeccable coherence but none of those can assure you a wider audience.
I’m not discouraging you from writing with good content. I am actually here to give you some tips on how your blog can be a sure-fire hit among Netizens all over the world.

 

1.      Blog about what you really like to write.

It’s already a given, but still, a lot of people forget this important concept. It is difficult to write about something that you know only half of.

Do not make your blog just a spur of a moment. Blogs need to be updated regularly so that your audience can have something to look forward to. If you’ve got no passion about what you are writing about, it will be difficult to sustain and discuss or reinvent that same topic regularly.

2.      Know your target readers.

Would you blog about steaks if the site you are working on is for vegetarians? If yes, congratulations, you just made yourself some enemies.

Most of the time, knowing your target readers depends on your host sites. For instance, if you would be blogging on men’s health, you’d need to divulge adult content in the most professional but interesting way.

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Categories: Blogging Tips

ManageWP Worker Lets You Easily Manage Multiple WordPress Sites

ManageWP LogoInstalling and managing a single self-hosted WordPress site can keep your hands full, especially if you’re dedicated to publishing content on a regular basis. So it’s quite a given that handling multiple WordPress sites could be very daunting for both beginners and seasoned WordPress users. It takes a lot of time and effort to manage several WordPress installations, and for most of us, it can be overwhelming. Well, to borrow a saying from the smartphone crowd, there’s a plugin for that.

ManageWP Worker is a WordPress plugin that lets you take complete control of multiple WordPress sites from a single interface. From installation to monitoring, its suite of management tools has got you covered. Here are the highlights of this plugin to make you understand how it could help you manage your army of WordPress sites.

Deployment

ManageWP has a website cloning tool that lets you easily and quickly create new sites based on existing ones. This means you can tinker and play around with a test site and efficiently turn it into a production site with as little effort as possible. Mass migrations are also made easy because you only need to input FTP details and other hosting information into a single dashboard and you’re good to go. If you have ever experienced problems with switching a site from one host to another before, you know that this kind of convenience is very welcome.

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Categories: WordPress Plugins
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