Performancing Metrics

5 Steps to Profit from the $60 Billion Weight Loss Niche

You’ve probably listened to guru advice on how to make money online before, and if you’ve ever tried any of these advices before you’d have noticed how ineffective they usually are.

For example, most top marketers and bloggers will want you to believe that the best way to make money online as a blogger is by starting a blog that teaches people how to make money blogging, and possibly selling your own information product on the subject. The problem with this advice is that it rarely works; not only because most of us aren’t as passionate about the blogging and make money niche as we are about other things, but because there are so many blogs on this subject that it is very difficult to stand out.

The key to making money as a blogger is to create a business around a blog that talk about something you’re really passionate about; for me, that’s weight loss. Most new bloggers aren’t that convinced those other niches are possible, and as a result I’ll be sharing a few steps you can follow to profit from the massive weight loss niche as a blogger.

These steps could be followed in other niches:

It could be in the $50 billion pet industry

It could be in the $10.5 billion video games industry

And it could be in any other industry you can think of

I’m personally in the weight loss niche, so I think I can easily pass my message across if it is the subject of this post.

Here are the steps involved:

1. Make Creating Value Your Philosophy

Live it, sleep it, and dream it.

You can have everything in life you want, if you will just help other people get what they want – Zig Ziglar

This is one of my favorite quotes, and something I try to remind myself of on a regular basis. Take a look at most of the blogs in the blogging and making money online niche, and you’ll notice that most of these blogs are focused on making money instead of creating value. This explains why 99% of blogs fail soon after they are started. If your blog is plastered with ads from various sources and is hardly updated, then it’s time you make some changes. This is even more important in the weight loss niche. The more value you can give to your readers, the more people talk about you, the more links and traffic you get, and the more money you can make.

2. Lead by Example

No, people don’t want to know the top 5 weight loss tips; they want to know the top tips that work for you.

The weight loss industry is one of the most competitive industries right now and for good reasons, too. People are very careful about whom they spend their money with, and you’ll have an upper hand if you can convince them that you know what you’re doing. You have higher chances of success if you live by what you teach.

There’ll be cases where you have to recommend products you love to your audience; in situations like these, don’t just recommend a product because it pays the best affiliate commission. Instead, recommend a product because it works for you.

I can assure you, this is a very profitable business model!

3. Create a Solid USP that will be the Base of Your Blog

People won’t buy from an unknown brand.

If you want tips on blogging and marketing, you visit blogs like this one and because they have a brand that helps pass the right message across.

If you want quality tips on content marketing and copywriting, you visit blogs like because it has established itself as a “go-to authority” on those subjects.

As a weight loss blogger, when people want to find the best way to stay healthy and lose weight, do they think about your brand?

Of course, providing value will help you standout, as will leading by example. The main issue is the message your brand creates in the mind of your readers.

4. Know What Keeps Your Readers Up Late at Night

Do you know your readers’ pain point?

How deep are you into their minds?

In the weight loss niche, most obese people are worried about how cool they look to their loved ones and how they are perceived by others. Of course, the health issue is important, but most people care about this first. Knowing what keeps your readers up late at night and targeting your message to this will significantly increase your chances of success. It’ll also help you communicate better using their language.

This not only works in the weight loss niche, but in every other niche you can start a blog on.

5. Make an Offer

No matter how helpful you are to your readers, or how understanding you are of their problems, you won’t be able to make money except you have something to offer. Of course, there might be a lot of people wanting to pay you just because of how helpful you’ve been, but people won’t just dash you their money. The offer is what matters; it could be in the form of consulting services, it could be recommending the most successful weight loss program, and it could be creating your own products.

Personally, what I do on my blog is recommend the best weight loss programs; since I’ve been able to build trust with my readers and position myself as an authority, this page not only gets positive response, but it also gets ranked well in the search engines and leads to a lot of residual income.  According to data from Worldometer, over $100 million is spent on weight loss programs in the U.S every single day, and this market is mostly dominated by big companies like Weight Watchers, Medifast, and Nutrisystem, but that doesn’t mean you can’t get your own piece of the pie.

The key isn’t to start a massive weight loss company, but to help people in the smallest way you can.

I hope this article has been of any help!

John S. is an expert weight loss blogger from He helps people in the weight loss niche find the best weight watchers promotion code and monthly pass, and he also has a post on Nutrisystem meal replacement promo for August.

Categories: Marketing
Tags: ,

This post was written by . You can visit the for a short bio, more posts, and other information about the author.

Comment with Your Facebook Account


  1. Shane Perera says: 7/27/2012

    Thanks John.. Honestly that was a very good article and i have learnt a lot from visiting this site.. I wanna thank you for the tips and i will definitely use the ‘Make an Offer’ on my sites and blogs..

    Appreciate your work

    Cheers :)


  2. Dean Saliba ) says: 8/1/2012

    Can you really make money from the weight loss niche these days? Surely the marketplace is too saturated and you would need to do something REALLY special to grab attention?


  3. Hamilton Dietetics says: 9/24/2012

    I just came across your blog and really enjoyed reading about your day. I need to make some changes in my life, and your words have inspired me to reflect on what it is I want and how I can get there. I look forward to reading more of your posts. Blessings!


  4. Japan Lingzhi 2 day diet says: 12/5/2012

    Lose weight should be safe and effect ,if you use the lingzhi 2 day diet .


  5. mair says: 12/10/2012

    Choose linzhi 2 day diet should make the official website japan-lingzhi-2daydiet best choice.


  6. Buy Nutra Burn 10 says: 7/12/2013

    You ought to be a part of a contest for one of the finest sites on the net.

    I most certainly will highly recommend this website!


  7. Josh Brisbane says: 11/29/2013

    I’m proof that weight loss blogging does work. I started out as an affiliate marketer promoting other peoples products and shifted to promoting strictly weight loss since it converted to sales higher than other products I promoted. I don’t think you have to be an expert in field to sound credible. If you know anything about living a healthy lifestyle simply write and down and people will read.


  8. Muscle X max Supplement says: 11/29/2013

    It’s truly a great and helpful piece of info. I am glad that you shared this helpful information with us.
    Please keep us up to date like this. Thanks for sharing.


  9. says: 11/29/2013

    I’m not that much of a online reader to be honest but your blogs really nice, keep it up!
    I’ll go ahead and bookmark your site to come back in the future.
    Many thanks


  10. Johnny says: 3/16/2015

    I think the weight loss niche is alive in well especially if you recommend products and programs that work.


  11. Burberry iPhone 6 Cases says: 3/27/2015

    And adding to the costs of AOM are missed work and school days for physician visits and the stress of uncertain diagnosis when parents do not have easy access to medical evaluation.


Performancing Metrics
EatonWeb Portal