Performancing Metrics

How to gain followers on Tumblr and Blogger

Earlier this week, we’ve discussed techniques for managing blog content and design. Now that you’ve mastered these essential topics, it’s time to focus on developing your followers. Here are my stand-by techniques for promoting your Tumblr or your Blogger (or both!) after you’ve created a well-designed blog with quality content.

1. Tumblr

The “Ask” Box
On Tumblr, the Ask box is your best tool if you want to get followers. You can use it to create relationships, ask bloggers to check out your blog and drive traffic to your blog. One word of caution—do not be insincere when you ask people to check out your blog. One of the most disappointing messages a blogger can receive is “Hey, I love your blog, do you mind checking mine out?” because it’s clear that the compliment is hollow. Bloggers understand that you want to gain followers, so be direct and ask them to check out your blog—they will understand what you are trying to do and they will look at your blog. Bloggers have feelings too!

However, I find that simply complimenting a blogger is the best way to promote. Bloggers can respond privately or they can post their answers, and more often than not, if the message is a compliment they will want to post it. It will look like this on their follower’s dashboards:

If you send a message to a blog with a lot of followers, your link will show up on their dashboards and there is a good chance they will click on your link. And it shows that you are likeable, which always helps.

The Dashboard is your homepage on Tumblr. All the posts, both yours and those from people you follow, are arranged in reverse chronological order. When you logon you arrive to the dashboard and you scroll through hundreds of photos, liking and reblogging the ones that stand out to you. You want to keep your Dashboard constantly full and updated so that every time you refresh the page, you get about 50 new posts to scroll through. This means you have to follow at least 100 blogs (even with 100 blogs your dashboard moves slowly). Most people follow somewhere around 200-500 blogs.

It’s easy to get lost in a sea of blog posts, so the only way to be recognizable is to personalize your blog—bloggers who upload photos of themselves, write little snippets of what they’re doing or what they’re feeling tend to have more followers than bloggers who remain completely anonymous. Try to be more personal on your Tumblr so that your followers can put a person to a blog.

People use tags to discover content on Tumblr associated with specific keywords. Whenever I post something on my interior design blog, I now tag it “interior”, “interiors” and “interior design” because it’s possible that someone will search for these terms and I want them to find my blog. Tag your posts with words that correspond either with the post itself or with your blog.

2. Blogger

Gaining followers on Blogger is by far much more difficult than on Tumblr because Tumblr’s dashboard brings the blogs to you whereas you have to actively look for blogs on Blogger. This makes the comment feature much more necessary—it’s the only way to get a link to your blog out there. So comment on other blogs as much as you can and be genuine.

Another way to bring traffic to your site is to email bloggers directly. If you are looking for a guest post exchange, email bloggers who have about the same amount of followers because they will most likely respond to you. Another idea is to email a blogger about something you did that relates to them. For example, I saw a blog post with a shirt I really liked so I decided to make a similar shirt for myself. I emailed the author and gave her the link of my post that explained what I did. She ended up putting that link on her blog and I gained a lot of followers through that.

It requires more effort to get your blog known on Blogger. There are fewer tools available to you, which forces you to be more proactive in promoting your blog by leaving comments and directly reaching out to bloggers. However, you reap rewards for your efforts on Blogger more than on Tumblr. I had a blog on Blogger and although it did not reach as much success as my Tumblrs, local designers sent me free clothes to promote for them on my blog and was also able to do a few giveaways. So don’t be disappointed if you don’t gain a lot of followers overnight–it takes time, but you will definitely see your hard work pay off.

About The Author

Isabelle Wuilloud is a content developer at and a sophomore at the University of Southern California. She loves blogging about technology, interior design and fashion.

Categories: Blogging Sense, Blogging Tips, Marketing
Tags: , ,

This post was written by . You can visit the for a short bio, more posts, and other information about the author.

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  1. Abhay Bajaj says: 8/14/2012

    One great thing bloggers can do is to sign up for a community called ‘ Bloggers ‘. Here you can grt to meet a lot of people of your same niche and interacting with them coudnt have been any easier!


  2. Marco Antonio says: 8/23/2012

    Tired of making daily posts with nice pictures and quotes knowing that noone is following you?. Here you will find the ultimate Guide to know How To Get Followers on Tumblr. With all the other social media sites becoming popular on Tumblr has never been easier.
    Just apply the following Tumblr Tips in a daily basis and you will see your followers base grow faster than anyone else.
    A very popular term among Tumblrs, is “Tumblr Train”, which is basically a chain of users asking and giving follows for follows, if you make a quick search on tumblr you will find tons of them.

    Getting into I Follow You Follow Schemes
    If you ever played any social facebook game like Farmville, you might know that there are pages exclusively dedicated to get friends for that game. The I Follow You Follow scheme works exceptionally well there. For example this page have quite a lot of tumblrs willing to follow you if you follow them first. Even Tumblr’s very own Facebook page is plagued with the “please follow me” spam. One important thing to notice is that you have to make sure you post shout there several times a day, so your Tumblr keeps getting noticed. The way how you can get hundreds of followers here is mainly only by following others, but if your objective is that, then the goal justify the means.

    Liking Reblogging and Commenting Everyone’s posts
    Liking and Reblogging other very popular Tumblelogs will likely get you followers, since these accounts in particular get quite a few views per day. If the blog has the comment section enabled you can also leave a comment there. All this is even more effective if you are blogging on some particular area of interest, for example, if you are a nature photographer you will reach a better audience if you like, reblog and comment someone who posts pics of animals. Now, I’d suggest you are careful with this technique since It might get your account suspended if your start spamming with “Please Follow Me”..


  3. tumblr followers says: 1/30/2013

    Thanks for sharing this one this is very informative.


  4. Lkovacs says: 8/26/2013

    Easy, follow peple, 200 per day till 5000 and unfollow who dosen’t follow you.


  5. Raymond says: 5/2/2014

    This was informative and I look forward to putting what I learned into action.


  6. iPhone 6 plus phone cases says: 12/3/2014

    I wanted Apple to address the bigger problem – not point fingers or blow it off like it’s all in the imagination of Consumer Reports and bloggers looking for page clicks. Did that mean a full recall? Actually, yes – but not a Toyota style recall.


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