Creating killer blog content takes time. It takes interesting ideas and the patience to turn those ideas into well crafted posts. Considering the amount of effort that goes into creating killer content, it’s important that you make the most of it.
Whenever you finish a post, it’s worth taking the time to really maximise its potential. Before clicking the upload button, here are eight final touches to add.
Break Things Up
If you’re going to take the time to craft a well worded and thought provoking post, take the time to format it properly. Nothing turns readers off quite like big blocks of text. A lack of white space can even play havoc with bounce rates. Aim for short paragraphs. Use subheadings where appropriate. Bullet points are also a very simple way to make your posts look more professional.
One or two spelling mistakes certainly isn’t the end of the world but any more than that, and you can easily come off as incompetent. Carefully proofreading a post only takes a few minutes of your time but they are important minutes to take. Don’t expect reader loyalty if you’re too lazy to make your blog reader friendly.
Improve the Title
In many ways, the most important sentence in a post is its title. The title shows up in Google’s search results and provided you have the right plug ins, it’s displayed on your blogs sidebar. Coming up with great titles isn’t easy but when you get the title right, you are generally rewarded with significantly increased page views.
Optimize for Keywords
Keyword optimization is probably one of the easiest types of SEO to perform but not all bloggers bother to do so. Establish which keywords you want to target and aim for a keyword density of approximately 3-4%. Never underestimate the power of Google when it comes to driving traffic to your blog. Never underestimate the traffic that you are losing by failing to target the correct keywords.
Add an Image or Two
It always surprises me how many bloggers don’t bother to include images in their posts. Not only are images an important part of on page SEO, they also make posts look so much more visually appealing. Attention grabbing images can even cut bounce rates. Never upload a post without one.
Link to Your Other Posts
Most bloggers spend far too much time thinking about external backlinks and far too little time thinking about the internal variety. Not only are internal links important from an SEO perspective, they allow your readers to find more of what they like. If you mention a topic in your post that you have elaborated upon further elsewhere, always link to it. Doing so will increase your page views.
Ask a Question
One of the many things that bloggers always want more of is comments. And one of the easiest ways to get more comments is to simply ask for them. Always finish your posts with a question. The more conversation that you can spark, the more loyalty you can expect from your readers.
Ask for Attention
Finally, the best place to ask a visitor to follow you, like you or subscribe to you, is at the end of a post that they have enjoyed reading. Attention grabbing icons beneath your posts can work wonders. In addition however, you should also include a quick one sentence request in your actual posts. It might sound simple, but it works.
John Smith is a London based online marketer and a search engine optimization expert who is currently working for www.seo.org.uk