Performancing Metrics

The Order of Blogging for Profit

Even if you’re not blogging for profit just yet, there will usually come a time when you want to make some money from your blog. After all, you put hours of hard work into creating the blog and you want people to read and enjoy your content, so it’s nice when advertisers and visitors recognize this. If you’re blogging for fun then you have it a bit easier because you have the freedom to do whatever you want, but if you’re eventually planning to make your blog profitable then it’s important to follow an order.

Many bloggers assume that they can do the easy blog aspects—speaking with advertisers, utilizing PPC, etc.—first; however going out of order when trying to make a profit can cause quite a few problems. In most cases, trying to do one thing before another will force you to backtrack. For example, obtaining analytics before you’ve even started optimizing your website might be a waste of your time.

This then begs the inevitable question: What is the order of blogging for profit, and how long will it take to make it happen?

Steps to Creating a Profitable Blog

Creating a blog that can really bring in a large number of visitors involves analyzing every aspect of that blog. Below are a few steps a blogger should follow to make sure that he/she isn’t missing an important part of running a blog:

Step #1: Have a focus and create an “About Us” page.

If you want your blog to really thrive, you have to make sure you have a focus. People want to come to your blog for a reason—they like to know what they can expect. Even if you want your blog to be “random,” try to have a rhythm to the randomness. Create an “about us” page to help you clearly focus your blog and help others understand what your blog has to offer.

Step #2: Read similar blogs and discover what type of content is buzzing.

You always want to put your own spin and your own angle on the content that you’re writing, but it’s important that you’re offering content your readers will enjoy. You want to make sure you stay in line with your competition. Learn what’s buzzing and keep up with the latest news in your industry. Being able to bring in real-world examples will make any content more interesting for most readers.

Step #3: Focus on SEO. Optimize your website as well as each article for Google.

Here is where blogging for profit becomes tricky. SEO, or search engine optimization, is how you will get your website to the top of a search engine results page (SERP). SEO requires you to do keyword research and then optimize your content and your website for the keywords you’d like to rank. For example, if you wanted to rank for the keyword phrase “top Italian restaurant,” you will want to make sure that the headings in your article, the title, and all of the Meta data includes this keyword. There are many, many aspects of SEO, so some bloggers actually hire an SEO company to help with their efforts.

Step #4: Promote your content via social media and other marketing channels.

Social media is quickly becoming one of the most important aspects of blogging. Bloggers are more active on social media than many of those in other industries, so it’s important that you have accounts on all of the major networks (Google+, Twitter, Facebook, and LinkedIn). Every time you come out with a piece of content, share it on all of these channels (LinkedIn you may want to be a bit more careful and only share professional related posts). You also want to make sure that you have people following you or connected with you on these channels so that the promotion really matters.

Step #5: Setup Google Analytics and begin gathering data and trends.

You always want to make sure that you’re collecting data about the success of your articles. Many profitable blogs go through A/B testing to decide which landing page is the most successful, which tagline, which layout, etc. Google Analytics will also help you understand the patterns of your audience and help show you which articles are being read and which have a high bounce rate. Being able to understand these trends will help a blogger understand what he/she needs to do in order to really give readers what they want.

Although there are many other aspects to running a successful blog, these steps are some of the most important and should be completed in this order. If you switch a few of the steps, you could end up having to backtrack on the progress of your blog.

Photo Credit: blog.ecoenduring.com

Amanda DiSilvestro gives small business and entreprenuers SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for Highervisibility, a nationally recognized as a Top SEO Company that offers online marketing services to a wide range of companies across the country. 

Categories: Blogging Tips

This post was written by . You can visit the for a short bio, more posts, and other information about the author.


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Comments

  1. M Abdul Khaliq ) says: 11/13/2012

    How much daily visitors are needed to obtain adsense. If I placing an ads to my blog (affiliate prog.), what impact can occur to my rank.
    My blog gain 22% bounce rate, is that good?

    Reply

    • Richard McKay says: 11/20/2012

      22% is actually good IMHO. I don’t think you need some minimum number of visitors before you can apply for Google Adsense. Their last update said that a website should be atleast 6 months old before you can apply for an adsense account.

      PS: Make sure your website follows Google Adsense TOS.

      Reply

      • M Abdul Khaliq ) says: 11/20/2012

        To Richard, read your reply make me think again to submit my blog to adsense since it only 5 month old.
        Any other suggestion? Btw thank’s Richard

        Reply

  2. Dean Saliba ) says: 11/13/2012

    You have listed some great tips here Amanda, the only part that I would disagree with is the section about SEO, and that is only because I told SEO to kiss my butt ages ago. :P

    Reply

    • Amanda DiSilvestro ) says: 11/13/2012

      Haha Dean that’s one way to go about it! Probably the much less stressful way as well, and your blog seems to be doing well so more power to you.

      (Also…DM me on Twitter or email me about when I can post on your blog again!)

      Reply

  3. Richard McKay says: 11/20/2012

    Nice share Amanda
    I would like to add another good tip here: Try to meet and get to know other bloggers in your niche on Facebook, Twitter and any other social media site you know. This will help you build an authority kind of a feel around your blog and your name and who knows maybe you will be able to grab a chance to get your blog featured on a bigger platform like this one. :)

    Reply

  4. Danny says: 11/29/2012

    Amanda, some good points.

    Though, point one, “create an about Us Page” do you see one on this site?

    I understand this site “runs off “Guest posts, though, you would think they would divulge a little bit about themselves…

    Also, a previous post I just commented on this site(yes, another guest post) advised against “Advertise here” ad spaces, yet again this site uses them…..

    This trend seems to quite common on many websites… having visited sites that yell “don’t use popups ” yet, that was the first thing that I was met with on those sites…

    Reply

    • Amanda DiSilvestro ) says: 1/7/2013

      Interesting points Danny. I think with guest posting you can always run into a little bit of contradiction. Editors are often reading several different guest posts per day, so they can’t always make changes to their site and listen to the advice right away. Still…it’s great that you point these things out. In fact, I think I’ll write a blog post on this very issue! Thank you for reading and thank you for the inspiration.

      Reply

  5. Tennis Program says: 1/4/2013

    Great information and reference! You efforts putting this blog together was worth the while. Thank you for the info Amanda.

    Reply

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