8 Blogging Tips for Business Owners

What's in the bag? Business of Software 2010

(Photo credit: betsyweber)

The internet has turned the world in to one giant, interconnected beast. This web delivers information to humanity at a rate never before reached in all of human history. Because of this, every business should have some kind of presence on the World Wide Web. This can be a web page, a Facebook page, or even presence on a site like Tumblr or WordPress. Regardless of the route a company takes, there will be blog posts. These posts are pieces of prose that must be both informative and entertaining. This is the face of the business many will see so posting should be handled with care. The following are eight simple rules for writing a blog post.

1. Don’t talk down to the reader

Doing this will turn away people who could be a customer to your business. Using verbose language that assumes everyone reading is a simpleton can put a damper on every blog post. Even if the information within contains great secrets that can change the world, if people hate the tone they will not read it.

2. Quality Control

Be sure to do a grammar and spelling check on each post. An occasional mistake is forgivable. Yet, if the writing your company puts out on the web is full of mistakes, don’t expect people to stick around. This also includes factual errors. If the piece is about anything that can be checked, make sure everything is truthful. The internet is one of the great tools for research in the history of man and the readers of your blog will use it.

3. Don’t drown the reader in marketing

It is fine to create a blog that is a marketing tool. Many businesses do this on a regular basis. The key is to use the blog for marketing a product or service without going overboard. The reader will come to your blog because of what your business has to offer. Treating that reader as a person will keep him coming back and increase traffic to the blog.

4. Keep Personal Information out of the blog

That being said, don’t use the blog as a tool to educate your readers about your own personal woes. This is a business blog that is created to help your company. Over Marketing won’t help the readership grow but neither will letting the world know your ex cheated on you every other paragraph.

5. Constancy is the key

Set up a schedule and stick to that schedule. This one simple rule will bring in more readers over the long haul than any other. Stay consistent with your blog posts.

6. Stay Relevant

One of the reasons that people like to come to your blog is to see up-to-date information about your company and/or product. Keep the readers updated with the relevant news they are seeking.

7. Don’t try to hard

Be a good representative of the business or brand when writing a post. Don’t try to be hip or cool or anything you are not. Readers can smell a fake from a mile off. Just write a post full of information about your company and be yourself.

8. Have fun

Remember that this is a post for your company, but have fun. Writing a blog post can be a thrilling experience. Let yourself enjoy the time and the readers will respond.


About Author:

CheckWay Systems has been in the retail pos business for the past 20 years. We provide quality products essential in all aspects of retail operations.   Our understanding of the retail cycle enables us to provide the knowledge necessary to build pos terminals tailored to your specific needs.  Whether you need the whole solution or just one piece of the puzzle, CheckWay will not only meet but exceed your retail automation needs.

Author: BloggingPro

Comment with Your Facebook Account


  1. I think grammar is probably my main stumbling point as I’m never too sure where a colon should go in a sentence and I use words like “that” a lot which seems to annoy readers. 🙂

  2. Good list.

    Its all about getting started and reviewing your results.

    Keep what works and throw out what doesn’t.
    But move fast because what works changes too.

    Its funny trying to figure it all out but it’s possible.

  3. Great tips, I’ll consider this idea when make post to my employer blog.

  4. Hi, Neat post. There’s an issue along with your web site in internet explorer, could test this? IE still is the market leader and a large component of other people will pass over your great writing because of this problem.| tickets air flight http://www.funtraveldeals.com/book-flights/

  5. Pretty nice post. I just stumbled upon your weblog and wanted to mention that I have really enjoyed surfing around your weblog posts. After all I’ll be subscribing for your feed and I hope you write once more soon!| foto nunti http://madvideo.ro/fotograf-de-nunta/

  6. What a stuff of un-ambiguity and preserveness of precious experience about unpredicted feelings.| trading http://market-reader.com

  7. What’s up to every body, it’s my first go to see of this blog; this blog consists of remarkable and really fine information in support of visitors.| Procurement in East-Africa http://mj-resources.net

  8. Woah! I’m really loving the template/theme of this site. It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between superb usability and visual appearance. I must say you’ve done a fantastic job with this. Additionally, the blog loads extremely fast for me on Firefox. Outstanding Blog!| dr oz cambogia http://www.pure-garcinia-cambogia.org

  9. Hi there, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam comments? If so how do you reduce it, any plugin or anything you can suggest? I get so much lately it’s driving me mad so any help is very much appreciated.| Hochzeitsfotograf M

  10. Many thanks for penning this very good publish..Liked your reports. Make sure you do always keep writing Alternatives to Google search engine http://asdasghdsdfs5hf.com

  11. Cheap Accounting Software says:

    I really love and appreciate this post for so many reasons. I think that it’s really honest and open and that’s really brave.

  12. this blog consists of remarkable and really fine information in support of visitors.I think that it

  13. I precisely had to thank you so much yet again. I am not sure what I would have taken care of in the absence of the smart ideas shown by you directly on that problem. It actually was a real distressing crisis in my view, nevertheless seeing the professional avenue you treated it made me to cry over contentment. I will be happy for your help as well as expect you comprehend what a great job you have been putting in educating other individuals using your site. Probably you have never met any of us.

Leave a Reply to ProcurementinEast-Afri Cancel reply


Please prove you're human *