How to Promote Your Website: Part one – Create Content
It is easy to get overwhelmed just thinking how to promote your website effectively. Partly because you have to consider a thousand little details that all have to fall into place for this to work. So why don’t we put everything into perspective by focusing on 3 viable ways to promote your website that will always work.
The 3 things you will need to do is to know how best to create content, promote that content and then how to measure the results of everything you do.
If visitors to your site like your high quality content you can be sure that they will always come back for more. It is a no brainer and it is as simple as that.
What you need to always keep in mind is the fact that people tend to scan quickly through web pages rather than try to read through slowly and carefully. And so your web content strategy needs to take this into account. You will need to keep your writing for your site tight. It must also be clear, concise and easy to grasp quickly. Split your content into sections with eye-catching descriptive headers that will help anybody quickly find exactly what they are looking for. Search engine robots will also love this and you will be rewarded with plenty of traffic because this is the best format for search engines to swiftly index your content appropriately making it very easy for your readers to quickly find what they are looking for.
Know your audience
What exactly are your target audience looking for? Are they specialists and peer professionals who will thrive on complex detailed reports? Or are we talking about a wider audience of mostly ordinary folks that quickly gets bored or impatient when it is not easy to find what they are looking for? One of the most common mistakes many webmasters make is to organize their content for specialists when they are actually better off ensuring that the information is as easy as possible to digest. The way to do this is to keep it interesting with plenty of stories and illustrations as well as photos and videos.
Here are some key points you need to always keep in mind;
Think about your audience: Who are they? What do they really care about?
The topics you will cover and the tone you will use: How can you better answer the most pressing problems facing your target audience? How should it sound? How long or short should your articles be?
Resources: Where will your quality content come from? Will you generate it yourself or will you need outside help? How often will you publish fresh content?
There are many different types of content that you will need to come up with to effectively promote a website.
There is your web page content which needs to remain relevant and useful for a very long time. That is why it is called “cornerstone” or “evergreen” content. It is what people coming to your website will see first. Always remember that first impressions count for a lot and your prospects will make a quick judgment about you based on the content they come across on your site.
Then there are your blog posts and newsletters which is the ongoing stuff and also include guest posts on other websites. You will need a SEO content strategy for all the content you generate.
Other media like video and audio are also very important because they tend to be very popular. People would rather watch a video than wade through pages of text trying to figure out what you want to say.
White papers, eBooks, industry surveys, research and infographics and other “big content” items need to be considered as well and are part and parcel of the kind of valuable content that will effectively promote your website and quickly get you a huge loyal audience.
This is a very critical part of promoting your website but also pretty challenging. It is easy to feel completely overwhelmed and to give up before you have started. The solution is to slow down take a deep breath and handle one thing at a time taking small baby steps until you have completed the huge task in front of you. Always emphasize on efficiency.
Creating content: Most webmasters will produce their own content. However many forget that the whole task can be made a lot easier by tapping into valuable content that they have already created. This content is idling in your email account and in various reports and projects that they may have produced in the past. A lot of it will just need a little re-working and it will be ready to use.
Keyword Research: It all starts with keyword research. Start with the least competitive and usually low traffic keywords and work your way upwards. The Google Adwords keyword tool designed for advertisers is a great resource to use here because it gives you the level of competition of each keyword, the kind of traffic it generates and all the key information you will require to succeed.
On-Page Keyword Usage: Once you have identified the keywords to use, you need to know how to place them in the right places on your site. Keyword density works out bet when it is between 1% and 3%. You will need to place your main keywords in the following locations;
a) Title Tags
b) Meta (Page) Descriptions
c) Content with Targeted Keyword Phrases
d) Header Tags and Keyword
e) Internal Page Linking with Anchor Text
f) Image ALT Tags and Filenames.
Re-purposing existing content: It is important to maximize on the use of the content that you already have. It can be converted into another format. Longer pieces can be broken down into several different articles that will be enjoyed immensely by your audience. Alternatively many smaller articles can be put together to create a high value eBook for instance. There is actually plenty that can be done here. All that is required is just a little planning and creativity.
Creating Content from Others: A key skill that is vital for anybody to be able to effectively promote a website is to be very organized. On many occasions you will need to step back and think, select organize and re-organize again. This is the only way you will be able to see the numerous opportunities around you to collaborate with others to produce great content much more efficiently for your site. Working smart will be much more productive than just working hard.
Be targeted and relevant
Always put yourself in the shoes of your targeted audience and ask the simple question; what would they expect to find on this page? If you do this and deliver, you will never go wrong and traffic to your site will quickly build up. Your currency will always be relevant keywords that need to be included in the article, page titles, page URL and Meta tags.
Avoid the temptation to stuff the page with keywords and yet not have the content to back it up. These impacts negatively on the user experience and anything that does this will always get you into trouble with search engines.
At present managing content is so vital. Creating content is sometimes take some time. If you follow the techniques discussed above it will help you to improve your results. Don’t forget to check out part 2 of Promote Your Content.
Rifat is a SEO expert at Webuildlink.com, a full service internet marketing company specializing in decent and advanced SEO & Link building services. They have analyzed recent Google panda and penguin updates with practical project. Got success in defining and implementing SEO strategy that works for sustainable results and produce high ROI.
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