3 Dos and Don’ts – Content Creation
Content is King, we all know that. How many times have you heard the phrase “quality content”? Do you even know what “quality content” means? This article will explain what “quality” content is and a few ways to help you create it!
Before we start consider these points:
- Substance – Fill your content with juicy information. Awesome links and great tips.
- Actionable value – Using the above, you can provide value to the reader. They walk away from reading your content, knowing much more than they did when they started. They can go and do something better than they did before, thanks to your advice.
- Layout – Do not underestimate the value of a quick bit of formatting. Keep paragraphs short, add bullet points and numbered lists and add images where appropriate. Content with lots of white spaces like this, are much easier to read that blocks of text.
Write short snappy titles; they go down well. If you are including sub headings, then you could drop a number in there, as it catches the eye of the reader. For example for this post we went with “3 Dos and Don’ts – Content Creation”.
Stuff keywords into titles for SEO value. You may or may not improve the ranking of the blog post, but it is unlikely to get a CTR of a snappy title.
Cover what you will be explaining in the content. You have a few seconds to catch the eye of the reader and this is how you do it. A couple of sentences and some bullet points make the introduction extremely easy to scan/skim read. The user knows what they will learn within a matter of seconds.
Get into the habit of boosting a word count, so you can stuff yet more useless keywords into posts.
Create actionable advice. For example, here we are telling you exactly what you need to do. If your title is along the lines of “How to install WordPress”, then a numbered list would work well. Your post would be formatted as a tutorial “Step 1 – Register an account at WordPress.com” and so on. Avoid filler text where possible, it doesn’t play a useful role.
Copy other peoples ideas. If you can explore other people’s ideas, then create something that will be completely unique. Rehashing someone else’s post is not only un-cool, it’s plagiarism.
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