Performancing Metrics

3 Dos and Don’ts – Content Creation


English: Does Your Website Need a Web Content ...

Content is King, we all know that. How many times have you heard the phrase “quality content”? Do you even know what “quality content” means? This article will explain what “quality” content is and a few ways to help you create it!

Before we start consider these points:

  • Substance – Fill your content with juicy information. Awesome links and great tips.
  • Actionable value – Using the above, you can provide value to the reader. They walk away from reading your content, knowing much more than they did when they started. They can go and do something better than they did before, thanks to your advice.
  • Layout – Do not underestimate the value of a quick bit of formatting. Keep paragraphs short, add bullet points and numbered lists and add images where appropriate. Content with lots of white spaces like this, are much easier to read that blocks of text.



Write short snappy titles; they go down well. If you are including sub headings, then you could drop a number in there, as it catches the eye of the reader. For example for this post we went with “3 Dos and Don’ts – Content Creation”.


Stuff keywords into titles for SEO value. You may or may not improve the ranking of the blog post, but it is unlikely to get a CTR of a snappy title.



Cover what you will be explaining in the content. You have a few seconds to catch the eye of the reader and this is how you do it. A couple of sentences and some bullet points make the introduction extremely easy to scan/skim read. The user knows what they will learn within a matter of seconds.


Get into the habit of boosting a word count, so you can stuff yet more useless keywords into posts.



Create actionable advice. For example, here we are telling you exactly what you need to do. If your title is along the lines of “How to install WordPress”, then a numbered list would work well. Your post would be formatted as a tutorial “Step 1 – Register an account at” and so on. Avoid filler text where possible, it doesn’t play a useful role.


Copy other peoples ideas. If you can explore other people’s ideas, then create something that will be completely unique. Rehashing someone else’s post is not only un-cool, it’s plagiarism.

About Author offer blog posting services to clients across the globe including businesses in the UK, US and even Australia. Alongside blog posting services, they work on a range of media projects including whiteboard video animation, SEO services and copywriting.

Categories: Blogging Tips

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  1. Darnell Jackson ) says: 2/19/2013

    Good topic.

    I agree with you that you don’t want to stuff keywords in your titles you shoul be focused on the article itself.

    Content is King?

    Nah I would have to disagree with you on this one.

    Content isn’t king, the writer is.

    Content is Gold.


  2. Robert Andrews ) says: 2/19/2013

    With so many blogs providing the same information, getting and keeping customers/readers attention is getting pretty hard. Even with quality content. I’ve put most of your suggestions into practice. It definitely helps to provide good content. Use captivating titles. And give good advice helps. Boosted my pageviews tremendously.


  3. Ron C. | SEO Copywriting ) says: 2/25/2013

    The infographic is cool. By itself, it said everything. The post was not required even. Anyway, content creation is an art and content creation shows how good of a marketer are you.


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  11. Cheap Accounting Software says: 3/30/2013

    I Read Books Because I Didn’t Have Many Friends Growing Up I Was Picked On And Put Down And Bullied So Books Became My Friend


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  13. Web Designer in Waterlooville ) says: 6/19/2013

    We made the mistake when we started out to really put effort into great content on th efirst paragraph or so, then we just carried on writing to get to 600 odd words. But sadly looking back, it was all a load of baffling nonsense! lesson one learned, and greta post here by the way.


  14. Web Design Portsmouth ) says: 7/21/2013

    This is a very interesting read. Some very good points raised here. Good to see the ‘content is king’ methodology debunked and broken down into digestible chunks. Thanks for sharing.


  15. Internet Marketing Company ) says: 10/17/2013

    These days with all the Google changes in their Algorithm, it has very much hit various websites online. But content, or at least great reading content will always win, just a shame many companies just don’t understand marketing and blogging online.


  16. The Bird Group UK says: 10/24/2013

    Apparently content is King, but to be honest we just write down what we believe and think and then make sure it reads well. But that is blogging news!