Performancing Metrics

The Importance of Content Marketing in 2013


Content marketing.

It’s one of those terms being thrown around by marketing departments everywhere, but do you really know what it means? And more importantly, do you know how to use it to maximum effect?
We all know that online marketing has changed, and in 2013 ‘content’ is playing a bigger part than ever in driving traffic and keeping the search engines happy. In the wake of Google’s Panda and Penguin updates, this is something many webmasters are struggling with.

So what ‘content’ should you be producing when implementing a content marketing plan?

• Written –Check out this blog post for some top tips on writing quality content if you’re struggling.
• Images and video – These can go viral and are cost-effective pieces of content for your site.
• Social – Social signals are becoming more important in website rankings; use them.
• …and just about anything else you can think of!

You know what content you should be producing now. But do you know why? Here, we take a look at the importance of content marketing in 2013:

1. Google approves of it

12 months ago, Google announced that it was taking steps to reward quality content posted online. At around the same time, the Panda algorithm shook up the World Wide Web; penalising websites that consisted of low quality, spun, and keyword stuffed content.

So what does this mean for you?

In brief; if you’re crafting quality content for your site, you don’t have to worry about Google penalties and algorithm updates.

The search engines are rewarding websites with quality content by ranking them higher, and giving them more SERP authority. This in turn will help you organically rank for not only your chosen keyword phrases, but your individual posts too.

What is clear then, is that content really is King.


2. It drives organic traffic

Content marketing is all about providing your audience with the answers to their queries. Your content should answer the most asked questions in your niche, and provide real value to your readers.
With this in mind then, you can see why it’s important to keep Google on side.

With them rewarding your efforts with higher rankings, you can drive organic traffic to your site. This will, in turn, increase your website’s authority and improve your search engine visibility. Content marketing is important because it also encourages other bloggers to link to you; thus driving even more organic traffic. A quality blog post, a colourful infographic, or an informative video can all encourage external sources to link to you. Building links in this way is one of the best ways to drive organic traffic, boost your organic ranking, and keep the search engines on side.

3. Builds relationships with your audience

More than this though, quality content can help organic traffic become returning traffic.

By answering their questions, giving them tips and advice, and generally creating a ‘hub’ for information, you can build relationships with your audience. This is perhaps the primary importance of content marketing. Returning visitors are much more likely to share and link to your content. But most importantly, website visitors that trust you are increasingly likely to buy from you. This is, of course, your ultimate goal. As you can see then, content marketing is hugely important in your 2013 marketing mix. By implementing a solid plan, and putting your readers before search engines, you too can make the most of this method.

Superdream is an online marketing agency based in the UK. Find out more at

Categories: Marketing
Tags: , , ,

This post was written by . You can visit the for a short bio, more posts, and other information about the author.

Comment with Your Facebook Account


  1. marzena says: 4/12/2013

    Creating a good content is always the way to go. You can be very good at SEO, you can monitor your traffic and competitors (I recommend using or but it’s not enough. Good content is the most important part of inbound marketing. You can lure visitors once or twice, but you can’t hold them forever if your content is boring.


  2. SFP says: 5/22/2013

    This in turn will help you organically rank for not only your chosen keyword phrases, but your individual posts too.


  3. Richard Eaves ) says: 5/24/2013

    A lot of people say that content is the backbone of SEO. But then again, without effective content marketing, what use is a highly relevant article if no one even knows it exists? I completely agree with you, that content marketing is equally (or even more?) important this 2013.


  4. Dario McNut ) says: 3/18/2014

    It is very important that you should cater quality content to your readers to make sure that cater good information to your readers.