Performancing Metrics

Archive for April, 2013

Updating Old Posts vs. Creating New Content

updating old posts
When looking to boost the appeal of your website, it can be difficult to decide whether you should focus on updating old posts that have had a lot of hits, or whether you should be generating new content. Ultimately, the decision comes down to the kind of site you run, and if you can successfully combine older posts that still have relevance with topical, optimised content that’s going to stimulate attention on social networks. Read More

Categories: Blogging Tips
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Does Link Building Still Matter in 2013?

Link Building 2013

Link building is definitely one of the most popular activities in search engine optimization, and as is usually the case, it didn’t take Google long to catch on to tactics that it considered unworthy. While link building in itself is not “bad”, there are some aspects that raise eyebrows – at the very least. In 2012, the landscape was pretty much changed, thanks to Google’s actions against questionable link building. It has even been said that 2012 was the year when the world of link building changed forever. Read More

Categories: Blogging Tips
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What Q&A Can Do for Your Site

Q&A

Questions and Answers sites have been around for some time now, and we have some very good examples of this in sites like Quora, Stack Exchange, and Answers.com. But what about your own site? How would a Q&A section fit in? Would a Q&A app be useful to help your visitors become customers?

Q&A tools come in many shapes and sizes, but one of the more interesting things about Q&A is how it can engage with random visitors to your page. Take a traditional web page, with an FAQ link and a Contact Us form. The only way a customer can get in touch with that site is by sending an email or filling in a form. If that customer has a question, they have to fill in all their details, and send them on. Read More

Categories: Blogging Tools
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Blogging Pro Job Board Highlights (April 15-19)

Blogging JobsGood morning! Here are the highlights from this week’s Job Board. Here’s to hoping you snag one or two!

Health & Fitness Grant Writer

Grant writers in the Henderson, NV area, listen up! A small business is looking to get a health & fitness grant, and they need someone qualified to write it up.
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Tips and Tricks for Setting Up Webinar Meetings

Digital online conferencing for collaborative meetings has never been easier. Agencies and startup teams have the ability to communicate with each other regardless of their physical locations. This means it is possible to work with a myriad of designers, developers, writers, and managers from all around the globe. Webinars provide the tools for people who need to communicate efficiently over the Internet.

webinars featured image howto connecting

It can be a tough process getting accustomed to how it all works. But I am hoping to present a few resources for newcomers to quickly learn the ropes. You will need to spend time practicing the software and learning all the various interface components. But it can be a fun and meaningful way to communicate with people from the comfort of your home or office space.

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Categories: Blogging Tools
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Blogging Pro Job Board Highlights (April 8-12)

Blogging JobsGood morning, everyone! We apologize if you’ve been experiencing some issues with the Job Board. The tech team is on it, and we’re hoping things will be back to normal ASAP.

Here are the highlights from this week’s ads. Good luck!

Transformational Storytelling Copywriter

Are you a passionate copywriter who can get your emotions across with your words? If you can speak in truth and love, aiming to influence people positively, GetStoried wants you!
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Your Site, Someone Else’s Ads

Sambreel LogoEarlier this week, Ars Technica ran an article about CMA Communications, a rural ISP that, for a time at least, began to display banner ads on all websites a customer visited. This move angered customers, who already paid for their Internet access, but it also was earning the attention of webmasters who were having ads injected into their sites, often covering up existing ad spots.

Though CMA Communications appears to have abandoned the project, it brought site manipulation to the limelight in a major way. It was the first time an ISP, supposedly an impartial intermediary, was interfering with customers’ Internet traffic for the purpose of injecting ads.

But just because CMA has stopped doesn’t mean that your site gets to your visitors exactly the way you intend. Unwanted site manipulation has been a problem for webmasters for some time and it may get a lot worse.

Though most bloggers know to check their theme on multiple browsers and devices, all of that tweaking and fine-tuning may be for naught if intermediaries, either with or without user permission, alter your site and give them a different experience.

So what are your visitors actually seeing when they come to your site? The answer may be more complex than you may realize. Read More

Categories: Blogging Sense
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Resources for Sharing Files in the Cloud

Anybody who is familiar with blogging and writing online will know about cloud hosting. There are smaller solutions which offer free storage space like Dropbox. However often times this is not enough for transferring large files between computers and sharing with colleagues remotely. It can be worth the effort to pick out a serious cloud hosting platform to manage your data and share with other team members.

cloud hosting services files server featured photo

I want to recommend a list of ideas for getting started with cloud file sharing. The ability to store backups of your files online has only come into mainstream technology over the past few years. These newer cloud solutions could not have existed 5 or 10 years ago, or at least not at the same storage level capacity and Internet connection speeds.

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Categories: Backups
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Blogging Pro Job Board Highlights (April 1-5)

Blogging JobsDid you guys miss us last week? We just took the long weekend off, but we’re back on track. Here’s to a good weekend ahead, short as it is.

Good luck with the jobs!

Full-time Article Writers

Write Recruit, a top marketing agency is looking for work from home writers who can work either part-time or full-time. You can decide how many articles you want to write each month, and you get paid anywhere from $9 to $12 per piece.
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The Importance of Content Marketing in 2013

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Content marketing.

It’s one of those terms being thrown around by marketing departments everywhere, but do you really know what it means? And more importantly, do you know how to use it to maximum effect?
We all know that online marketing has changed, and in 2013 ‘content’ is playing a bigger part than ever in driving traffic and keeping the search engines happy. In the wake of Google’s Panda and Penguin updates, this is something many webmasters are struggling with.

So what ‘content’ should you be producing when implementing a content marketing plan?

• Written –Check out this blog post for some top tips on writing quality content if you’re struggling.
• Images and video – These can go viral and are cost-effective pieces of content for your site.
• Social – Social signals are becoming more important in website rankings; use them.
• …and just about anything else you can think of!

You know what content you should be producing now. But do you know why? Here, we take a look at the importance of content marketing in 2013:

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Categories: Marketing
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Content


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