Every month as Webmasters we ask ourselves what we can do to get more traffic and success with our SEO efforts. Because things seem to change so much in SEO we are forced to constantly change, innovate, and adapt. You could make an argument that this is what makes SEO so enjoyable. It’s challenging and new challenges are always arising.
Over the past year there have been almost countless updates to Google’s algorithm, countless changes to search results across several major search engines, and talk of even more countless changes and updates looming around every corner. So join me if you will, on a simple/common sense high-level overview of what to do and what not to do in your SEO efforts throughout this year 2013. First let’s take a look at the “Do’s.”
1. More Guest Posting
Guest posting, if done properly, will be a strategy that you will reap success from throughout this year and next. As long as the content is top-notch and you are focusing on getting published on high quality, high-moderated blogs.
2. Emphasis on Authorship Markup
I’m not just talking about setting up Authorship Markup in your code for rich snippets, but also focusing on building up author Google+ profiles.
3. HTML5 Integration
Converting your sites to HTML5 will be huge because of the ability to leverage new tags for SEO like the tag or the tag. HTML5 integration = better communication to search engines on content and types of content.
4. Mobile Mobile Mobile!
Optimizing your site for mobile will be huge as well. But more importantly, not creating a separate mobile site but creating a responsive design that’s the same site just adjusted to work with mobile phones and tablets.
5. Social Media Pushes
Pushing branding efforts in Facebook, Twitter and Google+ will continue to be a major area of success for SEO. The people who have figured this out are increasing their organic search traffic hand over fist each month.
Now that you know what to focus on, let’s take a look at the “Don’ts.”
1. Low Quality Guest Posting
There’s really no difference in low quality guest posts from article submission sites. Which is why you must stay away from this. High quality only!
2. Article Submissions
This is just old-school and Google has gotten so good at evaluating these types of links. You may think they’re working now, but the end is near!
3. Buying Links
You’ll always hear a few SEOs touting their link buying strategies and how they still work when executed properly. Even more however, you hear of webmasters who’ve been penalized by Google because of paid links. It’s your choice.
4. Link Building Too Fast
Slow and steady wins the race. Google and Bing are going to reward patient SEOs. Why? Because big brands are patient. They’re around forever so they have to be patient. It’s the affiliates who aren’t patient and that’s who Google is trying to eliminate.
5. Low Quality Content and Blogging
Always be on the lookout for Panda! One of the biggest don’ts of the year is publishing poor quality content in the form of pages or posts on your site.
Sometimes I find it better to structure a brainstorming or thought process not necessarily around “what works” but more around “what’s important.” This simple separation will help you prioritize better in your SEO efforts and truly understand where you should be putting your time, money and effort.
For example, would an aggressive press release strategy where you’re publishing multiple press releases each month work? Sure it would. The questions you should be asking yourself however are a) would the results be big enough compared to other things I could be focusing on and b) knowing how Google likes to improve things on their end, would the results be long-term? Looking at SEO strategies for SEO’s and SEO services in this light will help you come up with a solid DO and DON’T list like the one above.
This article was contributed by Nicole. She has been writing about SEO and link building for years.