Performancing Metrics

Is High Keyword Density Really Important?

You may have read it and even have heard it from many self-proclaimed SEO experts, that keyword density is vital and tremendously important to a successful article and overall website. In fact, many SEO companies that use both ethical and unethical search engine optimization strategies always aim for an article with quality keyword density.

Search engines know when writers are constantly thinking about a keyword when writing an article. However, some people question whether keyword density is really important at all.

Why It Is Considered

You may have heard that having a “keyword rich” article on your website is essential to gaining high ranks. However, is it really about how many keywords are in the article or the quality of the article that matters? Many people get stuck at this phase of building their website rankings.

Often, people get caught up with high keyword density articles which result in just an overly stuffed article that the search engines don’t like. If it isn’t for your visitor, it may just look like spam. Many businesses or individuals still get caught up between ‘writing for the reader’ or ‘writing for search engines.’ The simple fact is that these are one and the same, and should be treated as such. The reason many people think that keyword density is important is because they believe that the search engines will rank you for the keyword that is being stuffed into the article.

Keyword Density Should Still Be Considered

Keyword density is something that website owners should consider; however, it should never be their main focus. If you are writing an article about coffee mugs, you want the keyword coffee mugs to appear a few times in the article, and maybe at least once in the title.

Some people might create an article about coffee mugs and ramble on about something else which will confuse the search engines as they wouldn’t know exactly what the article is about. Naturally incorporating keywords in your article will result in quality keyword density.

One thing you should consider, rather than just writing the same keyword time and again, is to look for variations around the keyword that you can blend into your copy. Using SEO tools such as SEMRush can help you identify keywords and phrases that are linked to your target, and help you to produce a much better optimized article.

Why Is There Hype?

A little over a decade ago SEO strategies and tactics were much different than today. Back then, the way many websites would get ranked was by exchanging content with others, and stuffing an article with necessary keywords.

Fresh content and updated websites weren’t of any benefit nor had an impact on your rankings. However, times have changed and algorithms have updated dozens of times since then. The strategies that worked in 2002, won’t work today.

Remember to approach any new SEO strategies with caution. Whether you are taking your websites SEO duties into your own hands or outsourcing them to an SEO firm, make sure you do your research and make sure that all SEO practices are ethical.

Robert manages and consults businesses on seo tools, link building, and article publishing. He has over 20 years experience in the tech industry. In his spare time he loves rock climbing, playing his guitar, and cooking.

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  1. travesti says: 6/3/2013

    :) i love seo


  2. Minh Nguyen ) says: 6/4/2013

    Google more intelligent.If abuse is punishable keywords.
    The question is how much keyword density is reasonable.


  3. MrCholick ) says: 6/5/2013

    I never check my blog’s keyword density, just place it in title and one or two in the body. Sometime I found my post on the first place of seach result, but not always my target keyword.
    Hence. I think keyword density is un-usable.


  4. candy crush saga says: 6/6/2013



  5. K?z Yurdu ) says: 6/22/2013

    thank you sir:)


  6. Dustin ) says: 8/5/2013

    I also found simular article at Where Matt Cutts describes about keyword density:
    The question is “What is the ideal keyword destiny: 0.7%, 7%, or 77%? Or is it some other number? Ok…keyword density. Let’s talk about it a little bit. A lot of people think that there is just one recipe and you can just follow that, like baking cookies and if you follow it to the letter, you will rank number one. And that’s just not the way it works. Um…so, if you think that you can just say “Ok, I’m gonna have 14.5% keyword density or 7%, or 77% and now it mean that our rank is number one. That’s really not the case. That’s


  7. Lisa Walker ) says: 12/13/2013

    Great article on keyword density, I think these days the main thing is to have an eye catching title and aim to get you post shared around by social media sites, I wrote a related article on keyword density also :)


  8. Shashank Bhattarai says: 2/20/2014

    I think it depends in my case. When i was blogging for the first time i did not consider keyword density on my blog, just writing what i used to do, and when analysing my site the post where i optimize using keyword density started to get outstanding number of visits rather than other post which were poorly optimized. I think keyword density and building links are interrelated with each other, maintaining keyword density and link building will help in getting better result.


  9. Ankara ingilizce kurslar? says: 12/6/2014

    Let’s talk about it a little bit. A lot of people think that there is just one recipe and you can just follow that,


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