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Archive for October, 2013

4 Sure-Fire Marketing Strategies for Your Blog

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What makes good blogs great? How do small, start-up blog efforts eventually develop massive followings and end up supporting the blogger full time?

How do businesses create blog sites that become active sources of new leads and revenue? These questions are common in today’s social-media-dominated, constantly sharing digital world.

Having a blog is easy. Having an effective and popular blog is a challenge. No matter what your goal is, your posts need to produce the right results, over and over again. You need ways to stand out among the massive amount of competition that’s on the Web.

The four tips below can help you design your blog structure and marketing strategy to create the best online blog site possible, and reach that ideal level of efficacy.

1. Get the best plugins

Most simple blogs use WordPress or a similar platform. Others may use more complex publishing methods that allow for more detail or creativity.

No matter what option you choose, you probably have a selection of themes and plugins. It’s a mistake to ignore them. While a minimalistic blog can help focus visitors’ attention, you still need necessary plugins to increase options and interactivity for your audience.

Choose handy, social tools that make it easy for your readers to share your blog posts, find links to your merchandise, experience alternative forms of media, and generally enjoy your blog as much as possible.

Look up what plugins the popular bloggers use, then create a list of top plugins that could benefit your blog as well. If you’re running a business, look for plugins that include your phone number or other contact information. If you have a 1-800 number, be sure to include that as well.

Try to find internal plugins for SEO advice, editing, and page load improvement as well. If you have something you want to improve, chances are good that a plugin exists somewhere to make it happen.

2. Install an active comment section

Comments accomplish several things for your blog. First, active and frequent comments prove your posts are worth reading, especially to newcomers. Second, comment sections are an excellent breeding ground for links, interaction with other bloggers, and opinions that will help improve your blog and expand your current audience.

Failing to pay proper attention to comments can prove as damaging as neglecting a vegetable garden: You want to grow your results, not leave them to wither.

Again, plugins can often improve the commenting experience. You should also try to moderate comments and enter the discussion wherever appropriate. This is true not only of comments on your blog but also comments that people make on social networks when you post a new article or story.

3. Feature shareable content

People often speak of “high-quality content.” What this means — beyond the traditional absence of errors and signs of expertise — is content that people on the Web like. Your ultimate goal is to have readers respond to a piece and share it with their friends. Every post should be focused on that goal.

Does this mean every post has to be virally entertaining or an example of fabulous analysis? No, but it does mean that every post needs to have a specific goal.

You are giving something to the reader. It could be humor to make them laugh, a picture cute enough to share with friends, or an industry news item that’s interesting enough to make them think. Whatever it is, they should want to tell others about it.

4. Community involvement

Your community of readers is important, but don’t neglect your community of bloggers, too. Invite guest bloggers, make blog tours, and participate in blog carnivals to increase your exposure and your audience.

Participate in forums and websites that attract other bloggers in your industry or specialty to make more contacts.

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Categories: Marketing
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Facebook Wants to Track You Better

Facebook Wants to Track You Better (via slashdot)

Facebook wants to peer a little deeper into how you spend your time on a PC or mobile device. According to a new report in The Wall Street Journal, the company could begin siphoning up data related to how long a user keeps the Facebook newsfeed visible…


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For Great Visibility and High Sales Have a Content Marketing Strategy in Place

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A great content marketing strategy is vital to attract customers and engage with them. It will help you improve your ranking with the search engines, which in turn will get you more customers and conversions. As with all aspects of website development, content marketing has a number of aspects that must be in place, as well as some things that must be avoided to ensure success.

The benefits of a good content marketing strategy are many and that’s why search engine professionals and internet marketing experts are using this technique to get better visibility, among other things, across all businesses. In this post I’ll examine some essential aspects of this strategy, which include vital elements of this marketing policy and also factors that should be avoided to ensure success in your content marketing campaign, and its benefits. Read More

Categories: Blogging: How To
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GIVEAWAY: 5 WordPress Themes from TemplateMonster

TemplateMonster
WordPress fans, this one is for you. You can win a premium WordPress theme from TemplateMonster, who is being very generous to give away FIVE!

To enter, please do the following: Read More

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Buffer hack sees users posting Facebook and Twitter spam

Buffer hack sees users posting Facebook and Twitter spam (via The Inquirer)

ANOTHER DAY, another social media hacking, this time at Buffer, the cross-platform social media aggregator that disperses status updates and shares at regular intervals. On Saturday users started to find that spam was being posted in their Facebook…


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Categories: News
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Successful Guest Blogging: How Not to Sleepwalk Right into Penalties

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Image Credit: Chennai Social Media

A recent Webmaster Help video has Matt Cutts, head of Google’s webspam team, shedding light on what was considered legitimate guest blogging. Most of his insights were obvious, things any sensible blog owner (who accepts only high quality content and credits the author) would know.

But we exist in a Google world. Words from a representative of this “super power” need to be dissected and then digested. Read More

Categories: Blogging Tips, Blogging: How To
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12 Overlooked (Yet Powerful) Link Building Strategies

If you’ve been in the SEO game for a while you’ve probably heard of (and maybe even tried) “the usual suspects” of link building strategies, like guest blogging, press releases, web directory submissions and infographics.
link building strategies
While there’s nothing wrong with these bread-and-butter techniques (after all, they’re popular for a reason!), it definitely pays to mix things up. With Google releasing major updates on a regular basis, you don’t want to be left in the cold if your favorite link building strategy becomes ineffective overnight.

Here are 12 link building strategies that you can use to add some diversity to your SEO campaign. Read More

Categories: Blogging Tips
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Twitter Looks to Kill Its #Music Application

Twitter Looks to Kill Its #Music Application (via BestTechie)

After releasing some pretty decent updates to its iOS application adding much needed social sharing functionality and releasing an all new version of the application for Spotify’s growing app ecosystem, AllThingsD has now learned that Twitter will…


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Categories: News
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Running A Newsletter From Your Blog

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Blogging provides a soapbox for anyone to get their message out. Whether it’s for business purposes or for airing your personal views, blogs are an effective way to share your opinions, tips and techniques with the world. For those who take their blogging seriously, starting a newsletter can be a good way of reaching out more directly to those who are interested in your words. With automated email management platforms, this is practically straightforward to achieve. But actually managing and engaging an email list through your newsletter requires a more tactical approach for best results.

Catching a casual browser with your newsletter can be an excellent way of making the most of your traffic. For most bloggers, finding different and consistent sources of traffic is perhaps the most significant struggle, and the focus of much of the effort of blogging. But, as is true across the Internet, holding onto traffic is never easy. Read More

Categories: Blogging: How To
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BloggingPro Job Board Highlights (October 14-18)

Job board highlightsGood morning, everyone! Here are the job board highlights this week.

Have a good weekend!

Offbeat Gadget and Tech Blogger

Established tech blog now looking for long term blogger to produce short (150 words + image) posts on interesting, funny, unique or innovative gadgets and/or tech. Pay is $4 per post. If you’re up to posting up to 2 entries a day, go for!
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Categories: Jobs
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