Archive for October, 2013
Content has always been king in the print world, where discerning readers pick and choose publications based on the quality of writing. Over the last decade, quality content has also become one of the fundamental pillars of online marketing campaigns, as business owners aim to please customers and search engine algorithms all at the same time.
A Shifting Landscape
Years ago, websites targeted higher rankings by optimizing the static content on their homepages. Thanks to Google’s ever-changing search algorithms, modern SEO strategies demand more. These days, the search giant favors fresh, well-written content. So much so, in fact, in August it added an extra level to its search results which focus on so-called “in-depth” articles. Now, when you search for terms such as “stem cell research,” you’ll find an extra block of results offering links to longer, more informative article features.
Do you bank online? Store personal photos behind secure programs such as Dropbox and Mega.co.nz? Do you keep tax documents on your computer? If you answered yes to any of those questions you really need to install an antivirus program.
For years I have heard people talk about how they don’t need that software because they only visit “trusted websites” that they have visited “for years without any problems.”
The truth is, there is no such thing as an 100% safe website or application these days. Ad networks can accidentally transmit viruses and malware through their platforms and opening the wrong email can throw your world into a whirlwind.
Rather than showcasing the protections offered by antivirus software, we will focus on the types of information hackers can steal when you leave yourself unprotected. Read More
Infographic: Kickstarter vs Indiegogo
(via Pando Daily
By David Holmes On October 14, 2013A few weeks back, two developers, Jonathan Lau and Edward Junprung, claimed that successful Kickstarter campaigns have raised more than six times more money than Indiegogo campaigns. We need to take the findings…
Starting something new is always quite complicated. Most people think that it is their unique product that is valued by customers, and it is hard to argue with that. But they should also understand one thing – people do not usually go far before judging you. So it does not matter if you have great content on your web page. If it looks scruffy, there is no way you will strike home.
Appearance does matter!
If you are thinking about running your own site by yourself, you probably have already thought about the design. You might have certain experience in the area, but making it from scratch is rather complicated. And it is rather natural for people to expect the results sooner than later. That is why using a ready-made template seems way more reasonable than spending much time and money on developing a new design. We are not saying it is not the way to do it – hand-crafted things are usually valued (many times) more – just don’t forget that everything comes at a certain price. Read More
Your Face May Appear In A Google Ads Soon?
Image : pcworld If you’ve ever been appalled to see yourself or your friends used in a Facebook ad, then you’re not going to like Google’s new terms of service. The company updated its TOS on Friday to allow an adult user’s profile name and photo…
One of the greatest advantages of the Internet is that it gives everyone a voice. You don’t need qualifications, experience, or credentials to get thousands of people to read your writing.
The right turn of phrase on the right day, with an eye-catching title and the perfect thumbnail picture could be enough to make your blog spread like wildfire. But even in the untamed wilderness that is the Internet, there are some rules.
To give you a boost, here’s a crash course in responsible blogging.
How are you all doing this Friday? I hope your week went as well as mine did, or even better.
Here are this week’s job board highlights. Good luck!
The WILD is a culture-based quarterly magazine founded on the idea that fashion and the arts are not mutually exclusive from our socio-political affairs. With a firmly liberal stance, the magazine covers everything from fashion and music to environmental consciousness.
They are looking for freelance writers who share their sentiments. This is your chance to write for print!
With passion comes ambition. In this century, where technology is the forerunner in innovation and desire, this ambition is translated through the internet. Many create blogs, become bloggers, and write about their passion. However, even the best bloggers run out of ideas on what to write about and have to turn to other avenues. Learning new things about their passions and turning them into blog posts is part of the reality of being a blogger. Read More
Less than a decade ago the cost of a new website was several thousands of dollars and the process would easily take a couple of months. Today, however, the least experienced user can be up and running with a functional website in a couple of hours and an investment of less than $50. This dramatic transformation of the market is largely the result of a new approach to website building and the availability of such things as CMS website building tools.
At the forefront of this revolution in website creation is the WordPress community. An entire mini-industry exists because of this powerful and popular method of constructing and maintaining websites of all types and configurations. The basic WordPress framework is at the heart of millions of existing sites and thousands are added daily. Read More