As the mobile world goes, so goes the world of marketing. Recent data only serve to underscore this point. Statistics from Pew, for example, put mobile device usage in the United States at about 200 million people. And of these cellular, smartphone and tablet users, a healthy 74% rely on their devices for web browsing and news updates in real time. Of course, the modern marketer is likely well aware of this fact and has a concomitant strategy to help boost that return on investment. As for those who don’t already have a mobile plan of attack in place… well, it’s now do or die time.
Archive for November, 2013
It’s easy to get caught up in addressing a global readership whenever you post a blog article. But you can’t forget the value behind word-of-mouth marketing and connections.
Your neighborhood is a microcosm of prospective readers, and you can tap into its potential by getting the word out there and engaging with your community. Also, it gives bloggers a great excuse to step outside once in a while, grab some fresh air, and take a break from staring at the computer. Read More
Blog links help increase your audience and produce plenty of results. That doesn’t mean they are easy to manage.
Effectively linking back to your blog and posting links to your best posts can prove challenging, particularly if you are short on time or don’t have much experience in sharing your blog with others. Mistakes can hamper your success and alienate people who might have otherwise become loyal readers.
From the average person to the blogger to the tech professional – smartphones of all shapes and sizes and OS(es) are part and parcel of our lives. If you’re curious about smartphone usage statistics, here’s a quick guide.
Feel free to share the infographic by embedding it on your site. We’ve provided the code at the bottom of this post to make it easy for you.
By David Holmes On November 14, 2013Business Insider founder Henry Blodget was our guest at tonight’s PandoMonthly, and it wasn’t long before the topic of his “Why Do People Hate Jews?” post came up. Blodget asked the question in earnest, but…
Organizations are not in business to meet their personal needs, but the needs of their customers who are part of the ever-growing market. In order for such organizations to meet the needs of the public, there is the need for effective communication and relationship, and that’s where Public Relations (PR) comes in, says Richard Gorman, an expert in Direct Response Marketing.
Public Relations is the process of creating and enhancing mutually beneficial relationships between organizations and the public. It’s a win-win situation for both parties as it enables them to enjoy a fruitful relationship. Read More
Everyone knows that crowdfunding works. Kickstarter and Indiegogo have proven that their models are successful, with countless funded projects. Kickstarter has reached such heights that spinoff sites have been launched, the ForeverGeek Kickstarter Store being one of them. This site aggregates projects that have met their funding goals and provides a platform for people to buy Kickstarter products by linking directly to the project sites.
While Kickstarter (and Indiegogo) has become the go-to platform for individuals and groups looking at crowdfunding to make their dreams come true, there are also some other crowdfunding sites that may be more helpful for certain projects. If you want an option aside from Kickstarter, here are three alternative crowdfunding sites to look at. Read More
Using a Macbook or desktop computer often means you keep data stored together. External HDD storage is always a possibility and it should be a consideration. But ultimately any type of data backup will help your computer breathe by cleaning out older files.
Consider putting together a schedule for managing data backups from your computer. It might help to plan for the end of the week on Fridays, or even sometime once a month during the weekends. It really doesn’t matter how you handle the backups as long as they are consistent.
Since the introduction of the World Wide Web, the internet has rapidly overtaken television, radio, and books as the number one most-used medium the world over. And the rise of blogging, in particular, facilitated a huge shift in the way that we create and receive news. It is no longer enough to simply report the news after it happens. Consumers now expect to receive news as it is happening, as well as a full analysis, video, images, and interactive features. But blogging has also become a useful tool for those who have interesting or unique thoughts to share with the world, voices that would otherwise have gone unheard. Read More
How’s everyone doing this Friday? You probably heard about the devastation that typhoon Haiyan has wrought on certain parts of the Philippines. Around a week has passed, but countless people still need the most basic of necessities, not to mention the long road of rebuilding ahead of them. If you want to give them a hand, please take a bit of time to see how you can donate.
An established blog network is looking for a couple of bloggers who can write about general tech , blogging, social media, and freelance writing. If you have a lot of general knowledge, and you keep yourself updated on the tech and blogging scene, this telecommute job is waiting for you!