You’ve heard all the usual tips about giving your blog the edge – write quality content, pay attention to your blog design, be active on social media, and so on. You can go on and on with these tips, but I believe it all boils down to a fundamental factor: your writing.
You do not have to be the best writer in the world. You don’t need to be grammar perfect. You don’t need all the big words. But you do need to find that way of writing that will catch your readers’ attention AND keep it, too.
If you need more specific, actionable tips, here is a handy guide in the form of an infographic.
To sum up the details in the graphic below:
- Your post title matters: give your readers an idea what the post is about; don’t make it too long; be clever but not confusing
- Grab your readers’ attention by: telling a story; being descriptive; using case studies
- Pull your readers in by: asking questions directed at them; sharing quotes; employing statistics; make a claim – with proof
- Keep your readers’ attention by: making sure the content matches the title; avoiding jargon; involving the readers by speaking to them directly (like asking questions)
Source: Who Is Hosting This.com
Writing a killer blog post may involve trial and error sometimes. What works for some people might not always work for you. By keeping these tips in mind and analyzing what you do and the results that you get, you will be able always tweak your processes and eventually create killer blog posts as a habit.