When you want to begin selling online, it’s important to not only consider the audience of consumers to whom you want to appeal, but also the methods and tools you want to use to do so. With the rising trend of mobile devices, and consumers using them to access the Internet, responsive design is a critical starting point.
Not only does it reduce bounce rates, increase time on site, and lead to higher revenues, it also your brand’s credibility, trustworthiness, and reputation online.
Implementing Responsive Design
To implement responsive design into your website, start by ensuring your site’s images are flexible and work well within different browsers and with different operating systems and settings in place. Using tools and plugins to help with making your images more adaptive is a way to keep visitors on your site for longer periods of time, whether they are using a computer or a mobile phone to browse.
But obviously, there’s a lot more to your website than images. Popular CMS systems such as WordPress and Shopify are implementing responsive design themes to assist their users with the rising mobile trend. Building a website using one of these responsive themes is generally the most cost-effective option for small business owners.
Test, Test, Test
Test your website in different browsers and within various operating systems. There are online tools such as MobileMoxie that give you the ability to preview how your site looks in different mobile phone browsers and tablet browsers. Cross-checking each of the devices and operating systems you want your site to load in is a way to ensure all of your potential customers or clients are capable of accessing your website, regardless of what device they’re using.
Content Marketing & Responsive Design
Content marketing is a huge buzzword across all marketing departments and industries, but without repsonsive design, content marketing efforts can be severely hindered. If your content isn’t viewable across different browsers, devices, and screen sizes, it’ll never reach your target audience. That’s why it’s important to consider the two a match made in heaven, especially during this rapidly rising mobile trend. What’s more, it’s a trend that won’t be slowing down anytime soon.
Why Content Marketing Matters
Regardless of whether you’re planning to sell clothing, electronics, accessories, or even digital services using your online store, content marketing matters. Implementing content marketing is a way to not only build your site’s page rank and overall SEO optimization, but it also helps to build a positive reputation with any fans or customers you currently have.
Content marketing involves the process of creating and publishing content that is relevant to your business or site’s purpose to the blog or update section of your website followed by properly promoting it to a specific audience or demographic. Using content marketing is a way to reach a wider audience while also building your own credibility and reputation simultaneously.
Content marketing and responsive design go hand in hand. However, without responsive design, your content marketing strategy will be severely hindered. That’s why it’s so important to start with responsive design before you implement a marketing strategy.
With the rise of mobile, it’s important to identify new trends in consumer behavior. We’re witnessing a new era in website design; it’s time to respond to the need to be responsive.
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