A successful landing page can make or break a product. Poorly crafted landing pages will drive visitors away, while well done landing pages will entice them to learn more and hopefully become a paying customer! In this post I’m going to show you how to use the new FastLine Page Builder plugin to easily bring your landing page ideas to reality within your WordPress powered website.
Before you get your hands dirty, you’ll need to do some homework. After all, it’s not about the tools you use, but the content and message you are trying to convey. With that said, let’s get inspired.
1. Getting Inspired
Throughout the years, I’ve found that it’s a heck of a lot easier to come up with ideas by looking at what others have done than staring at a blank page. The internet is a vast landscape that offers many different avenues for finding inspiration, with the most ubiquitous being a Google search. Just pop in some terms that are relevant to what you’re trying to create and have a look at what others have been up to.
No matter where you like to look on the internet (or in print if you fancy that) for inspiration, get out there and start throwing some ideas around in your head. Once you feel confident in moving forward with an idea, you’re ready to start planning out your content.
2. Plan Your Content
Before you start thinking about layout, you’ll need to put some thought into the content for your new landing page. I don’t recommend worrying too much about making it perfect at this point, that will come later. Instead, I typically create an outline of what I want to say on the page starting with the main hero/headline and work my way down to the supporting sections.
Don’t hesitate to include filler text where needed to help move the creative process along. You don’t want to get hung up trying to write the perfect sentence at this point in the process! We’ll get into fine tuning things after we have a built layout to work with.
3. Choose A Page Builder
Now that you’re inspired and have an idea of what your content will look like, let’s get building! WordPress’ default editor is fantastic for blogging, but unfortunately, it doesn’t work quite as well for creating custom landing pages. To achieve a custom layout without having to write code, you’re going to have to choose a page builder plugin to use.
The page builder options seem endless these days and unfortunately, many of them aren’t good enough to get the job done without a lot of headache. While the link above offers a handful of solid solutions, today I’m going to be talking about the FastLine Page Builder plugin, recently released by yours truly!
4. Create A Quick Draft
To get things moving along, try to complete the first draft of your landing page quickly. This will allow you to start seeing things visually while assessing whether your ideas are working while they come to life. You’ll see in the example below that I created in less than five minutes, things aren’t perfect, but it’s a start.
Accomplishing this within the FastLine Page Builder is easy. Just drag the content you want in your page from the panel on the right, fill out the settings for that module and click save!
Go ahead and try out a handful of quick ideas to see what’s working for you and what’s not. Once you’re happy with your draft layout it’s time to tighten your page up and get it ready for launch!
5. Finishing Up
Once you have the structure of your layout together, it’s time to start tightening up the content. I like to start with one section at a time, fine tuning the text and images until I feel like that section is perfect or close to it. This is the step where you want to spend as much time as possible getting those things right that you waited on earlier.
After I’ve gone through everything, I typically set the page aside for a few hours, possibly a day, and come back to it with a fresh set of eyes for another round of fine tuning. At this point, I like to take a step back and ask myself if the final product conveys the message that I am trying to get across. If it does, great! If not, I’ll continue fine tuning the content until I have a page that I feel is ready for prime time.
The beauty of using a WordPress page builder plugin to create your landing pages is that you aren’t limited by technical constraints or the quotas you might encounter when using a cloud solution. Getting good at building successful landing pages takes time, but it’s a lot easier to practice when you can create as many as you would like, quickly and easily, using a tool like the FastLine Page Builder plugin.
When creating a landing page that you intend to help you sell, always remember to get inspired, focus on your content and use a tool that will make accomplishing your goals a breeze.
Why not give the FastLine Page Builder plugin and see how it makes your task easier and get results?
This post was written by Justin Busa of FastLine Media.