Social media is an excellent tool for various purposes. Online marketers extend their reach, and engage their followers to achieve their goals. Bloggers use it to get more traffic and network with other people. For others, social media is merely a venue to share what they find interesting, voice out their thoughts and opinions, and engage in discussion with others.
For the latter group, there is the danger of unwittingly “using” social media in a way that adversely affects their image. For anyone who wants to advance in their career, no matter in what sector, one’s social media presence should be managed properly. Call it self-censorship if you may, but we’ve all heard the
stupid horror stories of employees calling in sick and posting photos of themselves partying at a beach on Facebook. Of course, it’s only a matter of time when HR finds out.
Freelance writers and network bloggers face the same danger. You may tell your client that you can’t deliver because you’re feeling under the weather and yet you keep tweeting. If you’re really feeling that bad that you can’t get work done, should you be online?
There are countless negative scenarios that can bring harm upon yourself because of your social media presence: drunk posting, angry posts, photos that should be kept private, and the list goes on.
Have you googled yourself lately? What did you discover? Of course, anyone – employers and clients included – who does the same thing will see what you see. Do you like what you see online about yourself?
I think the above is enough to convince you that you might want to take a look at your social media presence and footprint – if you haven’t recently. Here’s an infographic that will give you insights and practical tips on what to do.