The use of website analytics to help improve site performance has reached an all-time high. Thanks to different analytics tools and the online resources that help demystify each, more and more webmasters are getting their hands dirty with gathering big data and filtering out the relevant information. Doing so will help them pinpoint what needs to be changed in their approach of developing their respective sites.
As part of this analytical approach to doing online marketing, using specific metrics to measure the authority of a site or blog has become common practice. Not only will you be able to track how your site has been performing over time but you will be able to understand the authority that other sites have.
Regarding the latter, you can extract the data from the sites and blogs of your competitors or those adjacent to your industry that you can use to formulate link building strategies and other campaigns.
This can be achieved by looking at popular ranking factors like Google’s PageRank, Moz‘s Domain Authority and Page Authority, and social metrics (Facebook fans, Twitter followers, etc.), to name a few. Referring to these metrics will help you track how your website is faring, as well as determine which sites to target and gain backlinks from.
However, one metric that marketers and webmasters fail to refer to is EatonWeb.
What is EatonWeb?
This is the oldest blog directory in existence. Its age makes it perfect for blog owners to sign up for an account and get their blogs to be listed and featured in the most appropriate category in the site.
However, what makes EatonWeb superior compared to other blog directories is that it measures the blog using three metrics: strength, momentum, and overall.
The Strength metric culls from different individual metrics to come up with a figure that determines its authority online. The Momentum metric tracks the relative growth of a blog over time. The higher the score of a blog in this metric, the faster its online growth is. The Overall metric is the combination of both previous metrics to come up with an all-encompassing score to figure out the quality of a blog.
If a blog scores high in the Strength Metric but is low in the Momentum Metric, it will have a lower score in the Overall Metric. Corollary, a blog with a low Strength Metric score and a high Momentum Metric score will be rewarded in the Overall Metric.
How to find out your Overall Metric?
As mentioned, you need to submit your site to EatonWeb by filling out your name, email address, blog URL, blog RSS, and post tags. Once you’re done, hit ‘Submit’ to go to the payment section. Once you’ve settled your submission you’re good to go!
BloggingPro has been submitted to EatonWeb and has some interesting metrics to reveal to us.
Comparing these stats to the highly popular ProBlogger, which currently the third top spot under the Blogging category of the blog directory, it becomes even more interesting.
From the screen caps above, BloggingPro is points behind ProBlogger for the Overall and Strength metric. However, BloggingPro trumps ProBlogger over the Momentum metric. This means that BloggingPro is growing at a more accelerated rate compared to ProBlogger. Maybe it has to do with the number of posts published in a week or month or maybe it’s because ProBlogger has reached its peak while BloggingPro is still developing as a blog.
Nothing is clear at the moment but the data provided above makes for interesting campaigns and strategies for you as marketer or webmaster to run and see if these change the metrics.
Final thoughts: The use of blogging metrics drawn from big data is a good way to determine how successful it is in your industry. With the different metrics people refer to for their data, chalk another metric to track and measure in EatonWeb.
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