In the strictest sense, blogging is about creating and publishing content that communicates a specific message to your target audience. This can be done by writing articles and posting them on a consistent basis in your blog. While the profile is simple enough, there’s little chance that your blog will an impact to your audience anytime soon.
As blogging becomes a more sophisticated practice that combines the best marketing and writing approaches, you need to change your antiquated ways to integrate these cutting-edge tactics. By building a marketing strategy that combines search engine optimization, content marketing, social media, and analytics, you will be able to build a blog that attracts thousands of traffic and converts those into highly interested leads, loyal customers, and rabid followers in such a short time.
Below are must-read books that will deconstruct your old approach to blogging and help you open your mind to new possibilities on how to do blogging to reach your target audience more effectively.
by Seth Godin
It will be impossible to go through this list without discussing one of the pioneers of marketing. Advertisers believed that the best way to get through their intended audience is to scream louder and post as many ads as humanly possible so they will be heard and seen. However, this disruptive style of marketing is actually turning off people and loses the value of their message.
Therefore, instead of saturating the market with this approach to marketing, a more permission-based style is the way to go according to Godin.
Not only does permission marketing respect its customers by providing value to its content, but it also allows marketers to build sustainable relationships with its audience that you can keep leveraging over time.
by Brian Halligan and Dharmesh Shah
Inbound marketing is concept developed by Halligan and Shah from Hubspot and is a logical follow-up to Godin’s watershed book featured above. Instead of doing the old way of marketing, which is to reach out and promote your blog at different channels, inbound marketing is about creating irresistible and high quality content, building an email list, nurturing leads, and providing value to your audience.
These non-invasive and permissive approaches to marketing are principles that you can apply to your blog, and this book serves as your blueprint to achieving a successful blog that’s built around an engaged and delighted customer base and readership.
by Ann Handley
MarketingProf‘s chief content officer knows a thing or one about communicating a clear and concise message to the audience through writing, most of which she shares in this extremely helpful book. Using communication as the foundation of your digital assets, you can drive more visitors, leads, and customers to your business.
The book discusses the writing basics (proper grammar) and travels its way to effective storytelling down to the production of trustworthy content.
by Jay Baer
One of the best business books published in 2012, Jay Baer distills the basic pillars of running a successful and sustainable business in today’s world: customer-centricism (“You”) and usefulness (“Utility”). By placing emphasis on customers and developing a relationship with them through the production of helpful and valuable content, you achieve the purpose of helping your audience and encourage them to become long-term customers.
Baer breaks down how this is achieved by profiling your customer needs, use the profile to initiate customer-driven marketing, and sustain this process of “Youtility” by implementing qualitative analytics so you can gauge your process and make the necessary improvement.
Final thoughts: These books should bombard you with highly effective ideas that you can apply in your approach to more effective blogging. You will be able to pursue a more calculated and framework-driven process to blogging, which will ultimately help you build and shape a blog that’s primed to succeed.