We had covered 5 questions to ask yourself when starting a blog several years ago. Although not much has changed in 2016, there are some essential things to keep in mind now more than ever.
Whether you’re thinking of building your very first website or wish to add yet another one to your list, implementing a smart, sustainable strategy increases your chances at becoming a successful blogger.
Let’s explore some common, yet crucial questions you should ask before building your brand new blog.
Will I Follow my Passion, the Money, or Both?
Ideas are a dime a dozen, but that doesn’t mean you should pursue them all.
Start a blog based on the subject you’re most interested in, but also keep in mind that following your passion does not always translate into real money (depending on the chosen niche).
However, money can still come with the right amount of creativity. Whatever the case may be, analyze your financial intentions and your market before going down this long, demanding journey.
In fact, let’s look into this potential problem a bit more below….
How Will I Monetize My Blog?
Let’s assume you have some interest in money, even if your blog isn’t primarily made for profits…
Do you provide free value and intend to establish yourself as a non-profit? That is fantastic, but there’s nothing wrong with asking for donations via PayPal, Patreon, or any other service you wish to use.
Implement various PayPal buttons strategically, all while building a mailing list to inform them about your latest articles and for the occasional plea for donations.
Otherwise, here are some of the best ways to monetize your blog in 2016, which work extremely well for any type of online business.
Will I Remain Consistent?
Consistency plays a crucial role in your blog’s long-term success. The exact posting frequency is entirely subjective (some advice about blogging once a day, others once a week). In reality, it all depends on the value you provide with each post and your overall outreach.
If you don’t believe that you’ll have the time to blog long-term, you can always outsource the task by asking a writer for help through a job board. You may also schedule several posts in advance and not worry about constant maintenance.
How Will I Get Blog Traffic?
This is one of the most important questions to ask yourself when starting a blog. It’s quite common to launch it with no clear idea on how to get targeted traffic in the first place. You may be aware of social media and various traffic sources, but leveraging them effectively is an entirely different matter.
Find out where your niche audience hangs out, and then learn the best way to connect with them. Otherwise, all your work is likely to be seen only by you and your closest friends.
What Makes My Blog Stand Out?
Look, you don’t have to reinvent the wheel or come up with radical ways to blog. However, most successful websites have a defining trait that makes them stand out; some publish over 3,000-word posts, while others rely on podcasts and audible interviews.
Can you think of a way to make yours shine in some way? How can you improve upon an existing idea? These are only some questions to ask yourself when starting a blog and ensuring it truly outlasts your wildest expectations.
What is My Long-Term Strategy?
Chances are your blog will occasionally burn you out. Otherwise, you will probably wish to switch things up over the years.
Will you start accepting guest posts from other professionals in your field? Will you aim for unconventional levels of success (such as networking with celebrities or other influencers?)
You may as well be perfectly happy conducting the same plan day after day, year after year. Needless to say, think about the future and ask yourself where you see your online business later down the road.
Do I Have a Plan B?
Sometimes, no matter how confident we may feel, our initial strategy simply doesn’t work the way we’d hoped.
You shouldn’t necessarily over-think all the potential “What ifs” that come with blogging. However, it’s always a good idea to have a backup plan regarding traffic, monetization options, and everything that directly impacts your success.
Blogging is a difficult, unpredictable, but potentially rewarding journey. What other tips would you offer anyone starting a new blog?