Common Blogging Misconceptions and Practices
Blogging is full of interesting ideas and techniques, but certain bad habits always emerge along the way. Whether you still believe in duplicate content penalties or are waiting for traffic to magically come after writing a few posts, here are some common blogging misconceptions and habits every blogger should be aware of.
1. Misconception: You Must Blog Daily
Many bloggers are in the habit of publishing content on a daily basis, and that’s just fine. Sadly, some swear you wouldn’t be successful if you don’t follow in their footsteps.
In reality, blogging frequency is primarily up to you and your audience. Do your posts consist of 1,500+ words packed with actionable advice, detailed statistics and other useful information? Is your audience already used to receiving these updates on a weekly or even bi-weekly basis? If so, your blogging journey will be nothing short of successful.
2. Habit: Inconsistency
Let’s face it: Being inconsistent on occasion is actually acceptable. Sometimes life gets in the way and there’s simply nothing we can do.
But if you’re in the habit of treating your business blog like a hobby, don’t expect to build a large following or at least one that takes you very seriously. If you don’t have the time to publish often, it’s probably best to blog infrequently (but consistently) rather than keeping your audience guessing if or when you’ll show up.
3. Misconception: Long, Obvious Introductions
I have a love-hate relationship with article overviews. On one hand, they can help clarify the subject at hand and even add more meat to an already-useful article. On the other hand, sometimes they’re nothing but filler (let’s be honest).
This is especially true with how-to articles, since the average reader already knows why he or she is reading the article to begin with. I’m sure they don’t need an explanation of the issue at hand and why they need to resolve it.
While detailed introductions are generally helpful, don’t overthink these believing it’s taboo to keep them short and sweet.
4. Habit: Ignoring Every Comment
Some articles get hundreds of comments, which may prevent the author from replying to them all. Other pieces also contain generic comments simply expressing gratitude, which don’t necessarily warrant a reply (depending on context).
But if you consistently choose to ignore 99% of your readers’ input, this behavior often implies a lack of connection or passion toward them. And again, bloggers are by no means required to reply to every single opinion, but it’s good practice to at last provide some level of acknowledgement – even if it’s late.
5. Misconception: Publishing Only Long-form Articles
As far as common blogging misconceptions go, this one takes the cake.
While long-form content is undoubtedly recommended, there is also nothing wrong with the occasional short piece either – even if it’s only 100 words long.
In these cases, the following types can be helpful for to audience:
A niche YouTube video with a short overview
A general excerpt linking back to the original source
A news article
The bad habit here is the belief of having to post a novel every single time, instead of taking a more casual approach (on occasion) when you feel it’s appropriate.
6. Habit & Misconception: Posting Without Promoting
Some of us are so driven by search engine traffic that we publish dozens of articles for minimal traffic instead of the other way around. This leads bloggers to forget all about content promotion, while others simply share it on their personal social media accounts with friends before calling it a day.
This habit, as well as many common blogging misconceptions, comes from the idea that search engines are so popular that we don’t really need any other medium to attract traffic.
With an ever-increasing number of websites appearing online, chances are your content won’t see much organic traffic unless you apply highly professional and meticulous SEO techniques. As a result, it’s generally better to spend more time promoting though other means – especially because it helps you connect with influencers in the process and improve your brand.
Here are a few blog promotion techniques to help you get stated:
What common blogging misconceptions and bad habits were you previously guilty of, and what type of advice can you give aspiring bloggers?
Author: Elvis Michael
Elvis Michael is an avid blogger and e-trepreneur, endlessly exploring new ideas and effective ways to inspire.