With the rise in popularity of content marketing and the knowledge that anyone can build a website these days, it’s no wonder that more businesses and individuals are turning to blogs to support their endeavors. But building a blog is certainly no guarantee of success, even if you’re a fantastic writer with something good to […]
As more corporations embrace work-from-home protocols and greater flexibility, employees now have better opportunities to get more done with their time. This has led many to take on freelance work for supplemental income, while others have opted for launching small businesses on the side. In addition, people now manage work-life responsibilities more efficiently, enabling them […]
As bloggers, we all go through phases. Some weeks feel incredibly productive, while other weeks feel like we’re trudging through mud. If you want to be a consistently productive blogger, then you need to understand how to have more of the former weeks.
Unquestionably, digital technology has made our financial lives much easier and increasingly paperless, but it still leaves the critical function of actually managing a budget in human hands. Effective money management requires discipline and a constant awareness of where you are in relation to your spending goals. Well, now there are apps for that. Imagine […]
Google is continuously getting smarter. As businesses try to work their way around its algorithm’s stiff rules, the service changes and adapts, forcing marketers to rethink their strategies. This algorithm is continually changing, but it’s not impossible to beat. Right now, the best way to get your business noticed is through link building, but only […]
When you’re writing professional blog posts, it can be tempting to draw a strict line between your personal and professional lives, keeping your posts exclusively focused on business details, but is that actually the best approach? While you certainly shouldn’t overshare, there’s a case to be made for showing a little bit of yourself on […]
Some of the most successful bloggers do something interesting: they create an email newsletter to go along with their blog. Despite changes in digital marketing strategies, email is still an extremely useful tool for generating leads and driving conversions.
Many of us feature images on our WordPress sites for both aesthetic and marketing purposes, but could these pictures be hindering your site? Unfortunately, images or their associated plug-ins can be responsible for slowing down your site, a recipe for disaster if you’re trying to expand your audience and convert customers.
Successful bloggers make it big only when they use all their available resources to enhance their blog. The internet offers plenty of tools that can be harnessed to improve conversions and increase readership.
WordPress has evolved into so much more than a blogging platform. Once you have the users coming, engaging with them and leveraging the information they provide is a key part of any business proposition. Thanks to its plug-in nature, site owners can drop in a range of tools to gather more information on visitors and […]