Whether you’re new to the blogging game, or have earned the equivalent experience of black belt status, you’ll find that “skill” is not the only factor to blogging success. One often overlooked area to maximizing good fortune and longevity is good karma. That’s right, Karma. Clueless to what this is? Karma is a Buddhist principle […]
Have you ever wondered why many singers and performing artists produce smash hit albums, then you don’t hear from them for months after…maybe even years? You know the ones. Their tunes top record charts, they do the TV shows and the tours, then they go into hibernation underground. It almost seems that they’ve fallen off […]
Not too long ago, I received an invitation from a teen-aged blogger to do a guest post on his blog. I was flattered, but skeptical. No disrespect intended, but frankly I’ve got shoes that have had more birthdays than this young fella’, (and more mileage). But, when I clicked on to his site, I was […]
You’ve created clever content, chosen a design to “die for,” proofed, previewed, and now you’re poised to open your “virtual doors” as a proud blog owner. There’s just one problem. So have thousands of other writers in your niche. Welcome to the wonderful world of blogging. Faced with stiff competition for today’s reader’s valuable time, […]
Though I don’t have any conclusive numbers to support my theory, I’d venture to say that at least 30% of the blogs that I follow, and some that I “visit” periodically are not updated on a regular basis. And that’s a shame. Let’s face it. No matter how bodacious your blog may be, if it’s […]
It happened quite by accident. I kid you not. It was an average week where I was posting content to my personal blog, when I made a discovery. I was in the process of doing a review type post where I was sharing my favorite blogs on blogging, and discovered that most of them were […]
When it comes to having a career on the Net, I consider myself the “go-to-guru”. I’ve been many places and seen many things. Both good and bad. In fact, over the years, I have served in more capacities and with more clients than you’d probably care to read about. But, let’s just say that along […]
How can we not be obsessed with numbers? Though blogging “gurus” assure us that statistics are not the only barometer to measure success, they do indeed tell a story. After all, to not be “stoked” about stats contradicts our very way of life. Numbers have always had significance in our culture and society. Think about […]
There’s no doubt about it. It’s a groovy kinda’ feeling when another blogger requests to share his wisdom and his fan base by doing a guest post for your site. I mean, let’s be honest here: who doesn’t like a quality “freebie”? It’s the ultimate compliment for most bloggers, other than being paid. But unfortunately, […]
How to Create Chemistry
Whether personal or professional the main ingredient of creating chemistry is “connecting” on a core level. For me, blogs with chemistry have a conversational quality. A feeling that there’s a dialogue going on, not a monologue. You feel like you know the author, or at least that you’d like to. There’s a display of personality without being too “personal.” Wouldn’t you agree?
Once you build a relationship, your “rep” and a rapport, things will change a bit. Readers come to know your work and your worth and are more likely to excuse an “off day” in terms of “perceived brilliance.”
Here are four clever and creative ways to create chemistry with readers and keep them coming back for more.
1. Understand their needs. Most blog readers want quality, concise content that helps them to feel better about their current situation or teaches them concrete ways to improve upon it. Give it to them. Quickly.
2. Don’t fake the feeling. If you’re passionate about what you provide, readers will feel it and be receptive to receiving it. Be sincere and authentic. There are millions of bloggers, but only one you.
3. Have an “informed” firm opinion. Don’t be afraid to take a stand on issues even if you seem to be in the minority. You may not win a popularity contest, but you’ll inspire dialogue and intelligent debate. And you’ll likely be remembered.
4. Write well. In this day and age when people read less than they used to, (due to time constraints), content is still king. To build and maintain readership, it’s still important to “woo” with words.
What’s your take on this topic? Do you think it’s possible to create instant chemistry with audiences? Have you ever read someone’s work and liked that person immediately? Is the 30-second rule fair?