Archive for the ‘Advertising’ Category
by Mark on August 7th, 2009
The Contextual Partnership Plugin For WordPress Provides Free Advertising To Help Promote Your Blog & Get You Noticed…
If you’re looking for an effective solution to help get your blog noticed then the Contextual Partnership Plugin for WordPress bloggers could be well worth consideration. Perhaps the most attractive aspect is that there is no cost involved.
According to the developers the plugin is designed to;
Drive more targeted visitors to your blog (or blogs) by strategically linking your blog to and from other bloggers participating in the network. The exact method used to achieve this remains confidential but apparently it’s not a basic reciprocal link exchange – nor the more common 3 way linking arrangement often seen between bloggers.
Enhance the user experience for your blog visitors by providing them with links to other high quality blogs for further information on subjects of interest (and it can do this without you actually loosing the visitor which is a great feature).
Indirectly increase your search engine rankings by building highly relevant incoming links to your blog for keyword terms you define, related to your own niche market.
Not a bad indirect benefit at all.
To better understand how the network works, first you need to know what a “contextual link” actually is. A contextual link is simply a link “within content” of a blog post and “within context” of specific keyword terms in that post. For example the term “dog training” found within a blog post becomes a link out to another blog (related to “dog training”) within the network. Contextual Links are found all over the internet – bloggers interlink their own pages contextually, there are paid advertising programs that allow you to place contextual advertising links and earn per click, and bloggers naturally link out to other websites they find useful “contextually” as well.
This is the key to the “Contextual Partnership”. When you install and setup the WordPress Plugin, you’re asked to provide the URL’s you wish to advertise on other partners blogs, and the keyword terms you want those blogs to use to link back to your own. When a match is found within the network for the keyword terms you provide (and assuming it meets with the Contextual Partnership’s strategic linking methodology), a link back to your blog is assigned, and your account has a credit removed.
The amount of credits your account holds appears to be directly related to the number of links you’re providing to other partners in the network for the keyword terms they themselves are looking to use to advertise. Apparently for every link you provide for another partner, you earn 1 credit. That 1 credit is then “cashed in” to assign a link back to your own blog from other partners whenever a match is found for your own keyword terms. So if you already have 100 posts in your blog, and each of those pages finds a match to provide a link to another partner, then technically you could receive 100 incoming links to your blog as soon as you’ve been approved to participate in the partnership. You also continually earn more points and incoming links as you continue to blog and add more posts just like you usually do.
That’s the basic overview and you’ll find more specific information on the plugin website including details of many features not mentioned here (like the ability to select specifically which blog posts you want to include – or nor include in the network)…
http://www.contextualpartnership.com
Uptake by the blogger community seems to have been extremely good and this new service looks to become very popular. In the first two weeks of launch the partnership already had over 54,000 individual places to place links throughout the network, and within the first 4 weeks over 10,000 advertising links had been allocated between network partners. This is most likely a result to how easy it is to actually setup the plugin and participate – it literally takes 5 minutes to install and setup – although approval can take anywhere from 24-72 hours depending on the moderation queue as only high quality blogs are accepted to participate to keep out the splogs and spammers.
This seems to be one of those services worth giving a shot for a few months, and by the looks of things the developers have some exciting new features in the pipeline to make things even more effective for partners in the future.
You can find out full details and download the plugin below…
http://www.contextualpartnership.com
Or alternatively you can download the plugin directly from WordPress…
http://wordpress.org/extend/plugins/contextual-partnership-link-exchange-plugin/
Categories: Advertising, Blogger Tools, WordPress Plugins
Tags: plugins
by Mark on July 11th, 2009
Logical Media is one of the innovative services that pay for ad placement within blogs. Do you have a blog and are you seeking a way to make additional money from the blog? Are you seeking a way to offset other programs with the use of ads? Through the registration with Logical Media, the blogger can have access to well-designed and functional ads, which are placed within the blog, earning the blogger money each time that a visitor to the blog decides to click on one of these ads.
As one of the top fifty affiliate networks in Website Magazine, Logical Media has reached a standard of customer service that many affiliate sites are simply unable to attain. Through the use of excellent placed ads, customer service and daily updates throughout the ads which are placed on the website, there are many reasons that you should consider Logical Media for marketing that can begin to earn you money from the moment you begin using the program.
With the added incentive that bloggers are equipped with, to earn twenty five dollars for signing up for the service, the blogger can begin to make money right away. With many other services, it seems that you are waiting weeks and even months for money to accrue within the account. However, with the instant twenty five dollars, just for signing up – you can begin to see an immediate profit!
With an easy to set-up and user-friendly interface, you can be up and running within a matter of minutes. Through the information which is provided and targeted keywords, ads will be developed that will be suited to your blog, your readers and your genre.
There are many other services which are offered to bloggers, in addition to the paid ad placement that can be taken advantage of throughout the blog. Through the use of valuable referral programs, in which the referrer can earn up to five percent through each referral and the real-time reports which the blogger will have access to, there are many ways that the blogger can learn to better the site – All while getting paid!
There are very few other paid ad placement companies that offer a high sign-up bonus. With the twenty five dollars that is offered to new customers you can begin to see your account move upward, through each click which is made on the ads placed within the blog. Are you seeking a program that enables you to track these movements in real time, while making real money? If this is the kind of program that you think would work for you, consider Logical Media, as the services offered are one of the many reasons more bloggers are choosing the company.
When it is time to get paid, bloggers always get paid on time, and the right amount. Through the use of intricate bookkeeping, bloggers are kept happy with accurate payments, regular payments and a variety of methods which are used to complete payments to bloggers that have signed up for the program. A reliable way to monetize your blog, more and more bloggers are choosing Logical Media.
Categories: Advertising
by David Peralty on November 19th, 2008
As always, if you want to see everything I am writing about nextMEDIA, please check out BrandingDavid.com where I’ve placed an index for all of the posts I am doing around the Splashpress Media network
Starting with an amazing slide of all of the trends and words that companies will need to know going forward, Lori’s presentation was very marketing and marketer focused.
What the lab does is allow people to get their hands on the latest technology in a comfortable, home like way.
“The current economy is an opportunity for digital media content producers” – Lori Schwartz
Even with the downturned economy, online advertising is expected to grow from $24.5 billion in 2008 to $28.5 billion in 2009.
Open platforms are driving ubiquity. Where there is OpenSocial, and Google’s Android where things are able to scale, and be developed in an interesting way that hasn’t been done before and creates new opportunities for developers, brands and advertisers.
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Categories: Advertising
by David Peralty on November 18th, 2008
For a full index of all the posts related to nextMEDIA, check out BrandingDavid.com where I will be updating everyone on various sessions.
Robert Montgomery, CEO of Achilles Media took the stage first to apologize for the various issues, from the registration line-up and onwards.
He was amusing as he introduced Mark Greenspan, Director of Digital Media at Achilles Media. Mark stood out in the crowd with his blazer and its white trim. He presented in a fairly monotone voice, but was fairly high energy, seeming excited about the event, and what it meant.
His hope is that the event gives a snapshot of digital media revenue today, a great idea, and hopefully it translates well going forward. Some of the sources for revenue building that they wanted to cover is multi-platform advertising, sponsorship and branded entertainment, e-commerce, pay per use and licensing.
“Our goal is to make the most relevant mix possible and service the industry the best we can” – Mark Greenspan.
One amazing thing that they have created this year was their Match Maker system, that allows people to connect with others in their field or people that might be helpful to their businesses.
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Categories: Advertising
by jim on September 23rd, 2008
Show your love for good ‘ol WP!
I’ve seen several creative WordPress fan art lately, which brought me to think if there are any official or unofficial collection of all WordPress logos on the net. If you’ve got any WordPress fan art yourself, you may want to consider writing the WordPress team to submit it for all the world to see, or use, or whatever… maybe to just brighten up their day. :)
The WordPress fan art above was from WordCamp Philippines. Matt was quoted to “really like this art work”, though I’m sure he favors every fan art made for his WordPress work. We’ve seen this fan art on t-shirts and bags… they really rock!
What makes me wonder though is “can people copy these logos on shirts”, some of them really are cool and would be great to wear a few myself. Is there a way to ask permission to use them? hmmm… of if you would like to make fan art, would that require a permission from WordPress? double hmmmm… wonder how that works? anyone?
Set your browsers and travel to this fan art page … and this one too.
Categories: Advertising, Interesting
by jim on June 30th, 2008
I just heard today that Google is developing a web video series.
Seth MacFarlane’s Cavalcade of Cartoon Comedy
It’s 2 minutes per episode, much like a cartoon (Dilbert, Happy Tree Friends, etc.) BUT will be the first written for a series on the web. They are initially producing 50 2-minute episode to start with and they’ve tapped “Family Guy” creator Seth MacFarlane to work on an original series that Google will distribute via its AdSense advertising system. This is according to a report filed by The New York Times. More of that story, right here. People from Hollywood have commented that this project , even if it will be exclusively avaialble on the internet, will be groundbreaking and will be a huge success!
Target audience??? Young men. Distribution method??? Thru “Cavalcades” of video clips replacing static Google advertisement.
Advertising will be incorporated into the clips in varying ways. In some cases, there will be “preroll” ads, which ask viewers to sit through a TV-style commercial before getting to the video. Some advertisers may opt for a banner to be placed at the bottom of the video clip or a simple “brought to you by” note at the beginning.
Mr. MacFarlane, who will receive a percentage of the ad revenue, has created a stable of new characters to star in the series, which will be served up in 50 two-minute episodes.
I think the most innovative part of this project is the way it is distributed… via the web thru Google’s AdSense system. But a spill-over to traditional distribution will likely take into being as well. This being the first of its kind will surely be writing new books for the next generation of producers, film makers the entire biz.
Categories: Advertising, Interesting
by J. Angelo Racoma on June 26th, 2008
BuzzLogic has recently launched its advertising network in Beta, with a promise of $2 CPM (cost per thousand impressions) to bloggers. That rate seems very lucrative, but of course it’s just for a limited period. BuzzLogic’s guarantee is as follows:
- Guaranteed $2 CPM, up to $200 per month, during beta period(June 18 – July 18)
- Get in on the ground floor of a new kind of network based on influence
- Access to great brands and advertisers eager to work with you
According to BuzzLogic, their main purpose for this high payout is to get enough interest of bloggers. They expect the beta users to be able to help the BuzzLogicCommunity Team to get feedback the performance of the ads–what’s working, what’s not. BuzzLogic will eventually develop other blogger tools based on influence to help bloggers not only understand their own influence but to leverage that influence to get higher CPMs for ad inventory.
Some limitations of the program, though, are that only traffic from the US will be counted as eligible impressions, and that the beta program will end on July 18th. Still, $2 CPM is an interesting proposition, particularly for blogs that have high traffic.
Categories: Advertising, Blogging Resources
by J. Angelo Racoma on May 4th, 2008
So I help run this new media network with about 60 or so sites (ranging from the small, niche ones to the bigger sites with a more general coverage). One big task that usually eats up my daily todo list is managing ad placements. Well, at least I can say I would rather have a problem managing sponsors and advertisers rather than not having ad revenue at all.
Still, I believe in working smart and I’m almost hitting myself in the head for not implementing an efficient ad-serving solution since the start. Now I’m considering a few options:
- Of course the first option here is to serve the ads directly. For most of our sites, the ads are hard-coded into the themes. I do have the ad expiries on Google Calendar, so we get alerted when we need to follow up for renewals. And I get to track clickthroughs and page impressions via pMetrics (crude, yes, but it does work for me). The advantage here is that it’s pretty straightforward. I can say I have full control over what gets displayed on the sites. But the downside is that it gets cumbersome to manage things this way with a big network.
- I could have someone create an adserver from scratch. Actually for some sites that need rotating ads (e.g., two or more ads or banners sharing the same space at random or alternating) I use a simple PHP script, and it does the job well. We’re welcoming some developers into the team soon, and we might as well ask them to help out with this concern.
- However, with readily available adserver options like OpenX, I can just have this installed somewhere and tweaked to our liking.
- But since running my own adserver would require some resources (in terms of servers/hosting and maintenance/management) I might as well have dedicated adserver-providers take care of this for me. Our very own colleagues at Performancing has launched their Performancing Ads. Even Google has launched its (closed) beta of Google Ad Manager.
Whatever happens, I’m sure of one thing: that serving ads manually become really tedious and cumbersome at some point. And this has its inherent disadvantages. For instance, ad-serving software usually let you track and analyze statistics like page impressions, clickthroughs and perhaps even conversion rates. Directly served ads might be more difficult to track.
So in the aim of working smarter, we’re moving toward a more efficient way of doing things. The question is which?
Categories: Advertising, Blogging Tools
by David Peralty on March 31st, 2008
Recently, I stumbled onto a post that I really enjoyed. Thomas Baekdal broke down the type of ads he’s found on sites thanks to Google AdSense that are either irrelevant, spam or adult related, and he notes that they are increasing in frequency.
You might think that I am exaggerating the problem, but I found that spam, scam, phishing and adult ads accounts for a staggering 36% of all the ads on this site. The irrelevant (but non-spam) ads account for a further 7%. And, a single company accounted for 18% of all the spam ads.
Spam and spyware ads are bad enough, but I am absolutely annoyed by the adult ads.
He includes a variety of screenshots to prove his point, and just to drive it home for those that still don’t agree with him, he’s included some text from others with the same complaints.
The best part though is the fact that AdSense is still in the far right hand side of his site. So the question becomes, even if AdSense did become the home of only “junk” ads, would we still plaster it on our sites to make a dime or two here and there?
Categories: Advertising
by David Peralty on March 24th, 2008
One thing the readers on the site might have noticed is a new widget in our sidebar. Splashpress has become very interested in Scratchback as a micropayment system for our fans and readers. If you are looking for advertising on Splashpress Media blogs, this is the least expensive way to get a link from us.
We have already discussed our excitement for this advertising platform on Blog Herald and my own blog XFEP.com. Jim Kukral has also mentioned our uptake of the service on the Scratchback blog, which we feel is a testiment of how personal and wonderful the service is.
We can’t wait to see how advertisers and users react to this addition as we continue to add the widget to more and more of our higher level blogs. Some of the places you can already add your tip and link to include the Blog Herald, 901am, Forever Geek, and soon many more.
Categories: Advertising
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