Archive for the ‘Advertising’ Category
Pageviews are no longer king when it comes to measuring website and content performance—if they ever truly were a useful metric at all. More and more advertisers, marketers, and publishers have begun to realize that without actual conversion, views mean very little when it comes to monetizing content. There may have been a time when the availability of content was less ubiquitous and a certain number of views could be counted on to coincide with conversions—but that ship has, for the most part, sailed.
Today, those who are working with content monetization, online sales, and online publishing of all types are aware of the fact that marketing must be done in a careful, calculated manner in order to capture the attention of today’s information inundated consumer base. This might sound as if it goes without saying, but it needs to be said because so many advertisers are still clinging to traditional display ads, which simply aren’t effective. Some estimates claim that the average internet user is served 1,700 banner ads on a monthly basis. How many banner ads do you, the reader, remember seeing over the past month? How many of those brand names do you remember?
Content that doesn’t engage, inform, or entertain is being filtered so that users don’t even see it—and not by ad blocking software on their computers, but by ad blocking “software” in their brains. The phenomenon is referred to as “banner blindness,” and it means that those careful, calculated marketing plans need to look elsewhere for conversions. Because not only do views no longer seem to translate into conversions, page views no longer even mean that the ads being served are being seen at all.
A New Approach
In-image advertising is moving ads off the margins of pages, out of the blank spaces between the content presentations, and into the content images being presented. Obviously, this can be done to greater or lesser effect, but as the trend catches on, quality in-image advertising platforms like Imonomy are making it easier than ever for marketers to serve the types of engaging, intriguing, relevant and entertaining in-image ads they must in order to up their conversion rates. Ads alone can’t support publishers—it takes unique and interesting ads to effectively make a profit. In fact, providing ineffective ads that users don’t want will only have a negative effect—it will drive them toward ad-free sites, or those that utilize better marketing techniques. In-image advertising is the future of advertising, here are four solid reasons that advertisers and publishers should be adopting it now:
Why In-Image Ads Work
1. Visual information is better than text, and content is better than filler.
The reason that the ill-fated banner ad became so popular is very simple. Human beings prefer to look at images, and we require less time to process the contents of an image, compared to reading text. One study suggests that images are processed 60,000 times faster than text by the human brain, and of course, that fits with the adage “a picture is worth a thousand words.”
The problem with banner ads isn’t that they’re banners, it’s that they don’t represent real content to the user, and that quick processing speed means they’re just as quickly ignored. Their placement is alternatively out of the way and unengaging, or disruptive and irritating, because there is no effective way to place an irrelevant, unappealing ad. Content images, however, which are relevant to the information being presented, aren’t ignored. In fact, posts that contain visual imagery as content are 94% more likely to be viewed and engaged with than those that don’t feature images. In-image advertising capitalizes on the user’s preference for pages and posts which contain images while appealing to their desire to have a page free from distractions and irrelevant ads.
2. In-image ads are relevant.
Not only are in-image ads integrated with the content users want to see (relevant images), they’re relevant to the images and the information on the page. This marriage of content and monetization with an emphasis on relevance is a critical aspect of the success of in-image advertising. Platforms like Imonomy don’t just tack ads on to images; they match images and ads based on their relevance to the overall topic of the page using advanced analytics. Furthermore, platforms like this can also use sophisticated retargeting strategies which mean users see ads from the sellers they use, or sellers that are similar to those they prefer. Relevance to the page content and relevance to the user’s personal preferences are used together to create the ads that users want to see when they visit a particular page.
3. In-image advertising requires cognitive engagement.
Content is no longer something that users simply scroll through. Accustomed to an app-assisted lifestyle, users expect to be able to interact with content on their own terms. These interactive engagements are not only perceived as a better experience for users, but help to cement the experience in their memory. For example, if a blog post about making home-made pizza features a photo of that pizza, an in-image ad may display pizza cutters or pizza stones on sale at a particular advertiser when the image is hovered. The user may well be interested in these items because they’re relevant to the post, because the user has an interest in kitchen gadgets in general, and because they frequent the seller’s page—but they remember, engage, and click on the ad because they interacted with it. A banner ad or a text ad in the side bar simply won’t be seen.
4. In-image advertising doesn’t detract from the user experience.
If the user browsing pizza recipes isn’t interested in a new pizza stone, they can simply move the mouse and continue browsing the page. Advertisers face a conundrum when trying to reach consumers: they must capture attention without badgering the viewer. There’s a reason that some users will pay for ad-free content, or install software to block ads; they don’t want their user experience to be interrupted, disrupted, or degraded by advertising. In-image advertising is tasteful and tailored to the user, and represents a fusion of their interests, the topic of the page, and the needs of the advertiser. Instead of detracting from the user’s experience, it can actually complement it. Imonomy, for example, won’t only serve in-image advertising, but can help bloggers and publishers by sourcing the images to be used as well—high quality, highly relevant images that add real value to the content being presented.
The Future of Online Advertising
Users’ expectations continue to increase. They want free content, they want quality content, they want personalized, engaging, content that appeals to their own preferences and with which they can interact. Content providers, of course, want to be able to make money from the content they’re providing, and the best compromise is providing free, ad-supported content. However, simply having ads present on the page is no longer enough, and advertisers are becoming increasingly aware of this—making it far more difficult for publishers to make money from ads that aren’t resulting in conversions.
In-image advertising is the answer to this conundrum. It creates conversion, elevates the quality of the content that users are experiencing, gives them the opportunity to engage, and doesn’t annoy, distract, or detract from the content they want to view. The future of online advertising is a seamless integration of quality content and relevant ads, but content providers and advertisers don’t need to wait for “the future” to provide their users and potential customers with this integration.
Advertising will never die, the medium and quality of delivery simply evolves with time.
Ever since the Internet became a household “necessity”, online advertising has become a part of it as well. In some ways, online advertising is not so different from traditional advertising in that it targets specific customers and aims for conversion. In many ways, online advertising is so different from traditional advertising as well.
The Internet landscape is in a constant state of flux, and online advertising needs to adjust to all the changes as well.
These days, in-image advertising is one of the new ways to catch the attention of customers, without necessarily giving them a negative experience. We have to admit that online ads have become intrusive and irritating to many a reader. Then there is the fact that many online readers have acquired “ad blindness“. Research actually backs up the concept that in-image advertising is less intrusive and more effective. Read More
One of the most popular areas for trying to get more traffic to a website is by using search engine optimization (SEO) techniques so that the site receives a much higher ranking from the major search engines such as Google. There are a number of techniques that will contribute to successful SEO marketing, and for most sites looking to do this successfully securing some help from an experienced consultant in this field can help to boost the ranking given to a website. Read More
This post brought to you by Sunbelt Software. All opinions are 100% mine.
When it comes to virus protection software you CAN have too much of a good thing. Ask anyone who has made the mistake of downloading more than one of the major McNortonMicro packages and had their computer rendered useless.
If you’re a Windows-based blogger looking to fend off the junk without compromising the speed of your computer, you need Vipre. (Read on for a chance to win a one-year subscription for FREE!) This light-weight software keeps viruses, adware, spyware, worms, rootkits and more away from your machine – all without the bloat!
Not tech savvy? Fear not. Even your great grandfather will understand the simple notification notices. And if you do get tripped up, free tech support is right around the bend. Not crappy tech support, but 24-hour U.S.-based phone support.
Vipre only requires a minimum of 512 MB, but let’s be honest – if that’s what you’re running – it’s time for an upgrade!
VIPRE Antivirus software
A 30-day money-back guarantee ensures that – unlike a major virus attack – you have recourse! Don’t like what you see? Vipre will refund your money. No questions asked. Malware removal assistance.
VIPRE’s FirstScanâ„¢ is the initial step to getting your computer out of harm’s way. Running at boot time. FirstScan bypasses Windows, directly scanning the hard drive for malware and removing infections when found.
Active Protection works inside the Windows kernel, providing real-time monitoring.
And if you’re worried about those silly forwards that your friends email you, with Vipre, you can open them as you please. Comprehensive protection protects against viruses spread via email.
The price drops with each computer that your protect, so why not get Vipre on all of your computers.
This product should improve your upload/download times. Vipre runs so quietly in the background that you won’t even know it’s there. But CyberCrooks beware – this stuff is the real deal.
We’re giving away a 1-year download of VIPRE Software. Interested? Leave a comment below on your worst experience with anti-malware security, email security, data retention, and malware analysis tools. One random person will snag the prize. Good luck!
This is a Sponsored post written by me on behalf of Logo Mojo. All opinions are 100% mine.
As design programs like PhotoShop have dropped in price and left the cardboard box for robust Web-based versions, everyone seems to fashion themselves a designer. Need proof? Look no further than your favorite blog. For the record, resizing an image or creating a banner ad does NOT make you a designer.
When it comes to representing your brand, and YOU are your brand, bloggers need art help from the professionals.
Enter Logo Mojo.
Since 1992 Logo Mojo has designed over 45,000 logos. That means you’ve likely already seen their work!
Logo packages start at $195, and unlike hiring random groups from eLance or oDesk, every design is conducted in-house — nothing is outsourced! Yet because of the volume and quality of work these guys do, you will pay “outsource” prices.
What I like about Logo Mojo is their established Web presence. This is important because their website clearly illustrates what each package includes, how the process works, and what the final deliverables are. You can chat for customer service and even see a picture of their HQ.
Every logo package comes with a 100% satisfaction guarantee. That means you get unlimited logo changes until you are totally and positively happy.
Already have a logo? Fear not! A special “revamp” package can help breathe new life into an already existing logo. Well-established brands like Apple and Pepsi are always evolving their logo and you should too.
From business cards to calendars, let the gang at Logo Mojo make your blog look like it’s hit the big time – after all, image on the Web is a big part of achieving success.
Logo Mojo does great work, but we dig the most about these guys is their transparency. As a customer, nothing is left to guess. The entire logo design process is broken down step by step. And you own all the logo design rights!
Logo Mojo Even if your blog is up to snuff, Logo Mojo can also help with your social media presence. From Twitter and Facebook profile images to background wallpapers, these guys can get your look consistent and enable you to put your best foot forward in the online space.
If you write a blog about music or the entertainment industry, then this post is for you!Â Even if you just occasionally write about music, podcasts (that are available on iTunes) or simply have your iTunes playlist published in your blog’s sidebar, you can make some passive income from that content with the Apple iTunes affiliate program.
To join the iTunes affiliate program, you simply have to apply using the iTunes affiliate application, which is administered by LinkShare.Â When you’re application is approved, you’re directed to log into your new account with LinkShare where you can manage your account, access your ad code, and so on.Â You’ll receive a second email from iTunes within a few days notifying you whether or not your blog was accepted into the iTunes affiliate program.
The earnings potential for the iTunes affiliate program isn’t huge at just a 5% commission on qualified revenue generated from affiliate links on your blog or in your emails.Â However, if you’re already talking about music or podcasts on your blog and you’re already linking to content on iTunes, why not include your affiliate ID in those links and make a bit of money from them.
Keep in mind, the iTunes affiliate program is only valid for the U.S. iTunes store, so make sure most of the visitors to your blog are likely to make their digital music purchases from the U.S. iTunes site before you take the time to apply, insert your ad code, and so on.
You can get more information on the iTunes affiliate website or on the program’s FAQ page.
Of course, if you don’t qualify for the iTunes program or would prefer not to join it but still want to earn a passive income from digital music links on your blog, you can always link to music downloads as part of the Amazon Associates affiliate program.
Given that my previous two posts, on the need to create backups and the perils of choosing a bad Web host were followed by a period of unplanned downtime, which saw BloggingPro rescued by a good backup strategy, I briefly debated making this post about the danger of being hit over the head with a bag of unmarked bills.
Realizing that was silly, the decision was made to return to our regularly scheduled programming. Still, I’ve decided not to tempt fate on this one and talk about an issue that is a bit easier to avoid, advertising and the perils of turning your site into a giant billboard available to the highest bidder.
While every blog that isn’t solely meant as a hobby site needs to earn money to stay alive, slathering a site with ads in hopes of generating ad views and clicks is rarely the best strategy. In fact, it may do irreparable harm to your site and even sink it for good.. Read More
The Contextual Partnership Plugin For WordPress Provides Free Advertising To Help Promote Your Blog & Get You Noticedâ€¦
If youâ€™re looking for an effective solution to help get your blog noticed then the Contextual Partnership Plugin for WordPress bloggers could be well worth consideration. Perhaps the most attractive aspect is that there is no cost involved.
According to the developers the plugin is designed to;
Drive more targeted visitors to your blog (or blogs) by strategically linking your blog to and from other bloggers participating in the network. The exact method used to achieve this remains confidential but apparently itâ€™s not a basic reciprocal link exchange – nor the more common 3 way linking arrangement often seen between bloggers.
Enhance the user experience for your blog visitors by providing them with links to other high quality blogs for further information on subjects of interest (and it can do this without you actually loosing the visitor which is a great feature).
Indirectly increase your search engine rankings by building highly relevant incoming links to your blog for keyword terms you define, related to your own niche market.
Not a bad indirect benefit at all.
To better understand how the network works, first you need to know what a â€œcontextual linkâ€ actually is. A contextual link is simply a link â€œwithin contentâ€ of a blog post and â€œwithin contextâ€ of specific keyword terms in that post. For example the term â€œdog trainingâ€ found within a blog post becomes a link out to another blog (related to â€œdog trainingâ€) within the network. Contextual Links are found all over the internet â€“ bloggers interlink their own pages contextually, there are paid advertising programs that allow you to place contextual advertising links and earn per click, and bloggers naturally link out to other websites they find useful â€œcontextuallyâ€ as well.
This is the key to the â€œContextual Partnershipâ€. When you install and setup the WordPress Plugin, youâ€™re asked to provide the URLâ€™s you wish to advertise on other partners blogs, and the keyword terms you want those blogs to use to link back to your own. When a match is found within the network for the keyword terms you provide (and assuming it meets with the Contextual Partnershipâ€™s strategic linking methodology), a link back to your blog is assigned, and your account has a credit removed.
The amount of credits your account holds appears to be directly related to the number of links youâ€™re providing to other partners in the network for the keyword terms they themselves are looking to use to advertise. Apparently for every link you provide for another partner, you earn 1 credit. That 1 credit is then â€œcashed inâ€ to assign a link back to your own blog from other partners whenever a match is found for your own keyword terms. So if you already have 100 posts in your blog, and each of those pages finds a match to provide a link to another partner, then technically you could receive 100 incoming links to your blog as soon as youâ€™ve been approved to participate in the partnership. You also continually earn more points and incoming links as you continue to blog and add more posts just like you usually do.
Thatâ€™s the basic overview and youâ€™ll find more specific information on the plugin website including details of many features not mentioned here (like the ability to select specifically which blog posts you want to include â€“ or nor include in the network)…
Uptake by the blogger community seems to have been extremely good and this new service looks to become very popular. In the first two weeks of launch the partnership already had over 54,000 individual places to place links throughout the network, and within the first 4 weeks over 10,000 advertising links had been allocated between network partners. This is most likely a result to how easy it is to actually setup the plugin and participate â€“ it literally takes 5 minutes to install and setup – although approval can take anywhere from 24-72 hours depending on the moderation queue as only high quality blogs are accepted to participate to keep out the splogs and spammers.
This seems to be one of those services worth giving a shot for a few months, and by the looks of things the developers have some exciting new features in the pipeline to make things even more effective for partners in the future.
You can find out full details and download the plugin belowâ€¦
Or alternatively you can download the plugin directly from WordPressâ€¦
Logical Media is one of the innovative services that pay for ad placement within blogs. Do you have a blog and are you seeking a way to make additional money from the blog? Are you seeking a way to offset other programs with the use of ads? Through the registration with Logical Media, the blogger can have access to well-designed and functional ads, which are placed within the blog, earning the blogger money each time that a visitor to the blog decides to click on one of these ads.
As one of the top fifty affiliate networks in Website Magazine, Logical Media has reached a standard of customer service that many affiliate sites are simply unable to attain. Through the use of excellent placed ads, customer service and daily updates throughout the ads which are placed on the website, there are many reasons that you should consider Logical Media for marketing that can begin to earn you money from the moment you begin using the program.
With the added incentive that bloggers are equipped with, to earn twenty five dollars for signing up for the service, the blogger can begin to make money right away. With many other services, it seems that you are waiting weeks and even months for money to accrue within the account. However, with the instant twenty five dollars, just for signing up â€“ you can begin to see an immediate profit!
With an easy to set-up and user-friendly interface, you can be up and running within a matter of minutes. Through the information which is provided and targeted keywords, ads will be developed that will be suited to your blog, your readers and your genre.
There are many other services which are offered to bloggers, in addition to the paid ad placement that can be taken advantage of throughout the blog. Through the use of valuable referral programs, in which the referrer can earn up to five percent through each referral and the real-time reports which the blogger will have access to, there are many ways that the blogger can learn to better the site â€“ All while getting paid!
There are very few other paid ad placement companies that offer a high sign-up bonus. With the twenty five dollars that is offered to new customers you can begin to see your account move upward, through each click which is made on the ads placed within the blog. Are you seeking a program that enables you to track these movements in real time, while making real money? If this is the kind of program that you think would work for you, consider Logical Media, as the services offered are one of the many reasons more bloggers are choosing the company.
When it is time to get paid, bloggers always get paid on time, and the right amount. Through the use of intricate bookkeeping, bloggers are kept happy with accurate payments, regular payments and a variety of methods which are used to complete payments to bloggers that have signed up for the program. A reliable way to monetize your blog, more and more bloggers are choosing Logical Media.
As always, if you want to see everything I am writing about nextMEDIA, please check out BrandingDavid.com where Iâ€™ve placed an index for all of the posts I am doing around the Splashpress Media network
Starting with an amazing slide of all of the trends and words that companies will need to know going forward, Lori’s presentation was very marketing and marketer focused.
What the lab does is allow people to get their hands on the latest technology in a comfortable, home like way.
“The current economy is an opportunity for digital media content producers” – Lori Schwartz
Even with the downturned economy, online advertising is expected to grow from $24.5 billion in 2008 to $28.5 billion in 2009.
Open platforms are driving ubiquity. Where there is OpenSocial, and Google’s Android where things are able to scale, and be developed in an interesting way that hasn’t been done before and creates new opportunities for developers, brands and advertisers.